Jared Cornell

Customer needs are constantly changing. Today, businesses have no choice but to continue evolving and improving their services to stay afloat and relevant in the market.  But, what bothers most businesses is how to keep a tab on customers’ needs, likes, and dislikes and craft experiences that are aligned to their expectations. There is one...

Ever wondered why some surveys succeed in getting the highest response rate while others often go unopened and unattended? No points for guessing the answer. While multiple factors impact the response rate, timing is one of the most important ones. Timing determines whether a survey sits in the inbox forever or manages to catch a...

Q1: “What do you think of our awesome design team?” Q2: “Have you quit smoking?” Imagine asking the above questions in a market research survey. Can we expect to collect honest and reliable responses from our target audience? Supposedly, a reluctant Yes, No, Yes….. The above survey questions fall in the category of leading questions...

Be it a startup or a multi-million dollar company, a website is the starting point of contact between your brand and customers. Research suggests that it takes just about 50 milliseconds for users to judge your website and decide whether they want to stay or leave. Multiple factors come into play while forming opinions about...

As people spend a significant part of their time at the workplace, job satisfaction is an important factor determining employee well-being. However, employees, these days are no longer satisfied with just salary, hikes, or promotions. They look for something more tangible in the form of a positive employee experience. A good employee experience is a...

Employee satisfaction is more than just a nice-to-have factor in your organization. It’s a crucial element that can make or break your business success. According to a study by Gallup, highly engaged teams show 21% greater profitability, 17% higher productivity, and 10% better customer ratings than their disengaged counterparts. But how do you know if...

Have you ever wondered why some surveys receive overwhelming reactions? The response rate is high, the answers to questions are detailed, and the target audience attempts every part of the survey. But, few surveys manage to get only a handful of responses. The audience skips the majority of the questions or abandons the survey midway....

Modern employees today are looking beyond just a 9-to-5 job. They are more passionate about their work than ever and want to find true meaning in what they do.  According to a study, disengaged American employees cost organizations around $450-550 billion each year. So, how do you ensure your employees are engaged at work and...

As a survey creator, it is natural for you to expect encouraging and reliable responses to your surveys. With an enhanced survey response rate, the chances of collecting accurate data increases. But unfortunately, not all surveys are error free. Many surveys face the problem of survey bias leading to inaccurate and unreliable feedback collection. Survey...

“It is true that work gives life its true meaning and makes it worthwhile. But when you are not appreciated by your leaders, are asked to work overtime, and the only thing you look forward to is the weekend – you might wonder if it’s really worth it?” For employers, understanding how satisfied and engaged...