Jared Cornell

The telephone company solved John’s complaint within 24 hours. Hence, he was more than happy to respond to a follow up customer survey. Question 1: How would you rate your overall customer service interaction? { John gives a five star!} Question 2: What attributes did you like the most about our customer service representative? (minimum...

Designing elaborate surveys and receiving less response? Don’t worry, you are not alone. It happens with every organization. When you ask similar multiple questions back to back in a survey, it can bring in redundancy and bore your survey takers. A lengthy survey also implies higher response time. Research suggests that a good survey on...

Imagine there is a customer browsing your product page for a while. The customer explores the product images, scans through the features, checks the pricing, and hits the ‘Buy now’ button.  After encountering multiple slow loading pages, the customer leaves without making the purchase. Now, what went wrong?  The customer did not have a seamless...

Let’s consider a scenario. You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions. But, one week down the line…. You receive the responses – hardly any numbers! You scratch your head thinking about the errors, and your enthusiasm goes...

The best product managers draw inspiration from customers to build powerful solutions that resonate with the target audience. For that, you need to hear the voices of your target users, and product survey questions are your best bet. As Noah Shrader, Product Manager at Lightstream Memphis, rightly said: “When collected intentionally, rigorously and consistently, user...

Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored?  Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “33% of Americans say they’ll consider switching companies...

The effectiveness of the surveys comes down to the questions you ask. And, if you are still trying to come up with the perfect questions to gain adequate information from your target audience, open-ended questions are infallible. Open-ended questions seek answers from respondents in their own words, helping gain visibility into their unique experiences. Such...

Are you happy with our product? How likely will you recommend our product to your family or friend? Where can we improve? These customer survey questions are a great way to check your customer’s happiness with your products and services.  Good customer survey questions capture the real emotions of the customers that reflect the perception...

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit.  This is the case with millions of employees across the globe in the...

When was the last time you created a survey but had second thoughts regarding the inclusion of demographic questions? Yes, we all are reluctant to share our personal information on age, gender, or income. Even if the survey promises to keep it anonymous, we still have our inhibitions. So does our customer! A demographic survey...