Jared Cornell

Author

Jared Cornell

Jared is a customer support expert. He has been published in CrazyEgg, Foundr, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction. You can connect and engage with Jared on Twitter, Facebook, and LinkedIn.

Articles by Jared Cornell

Measuring Service Quality- Your Guide to Customer Service Metrics

Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored?  Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “33% of Americans say they’ll consider switching companies...
Read More

Open-Ended Survey Questions: The Key to Collecting Qualitative Data

The effectiveness of the surveys comes down to the questions you ask. And, if you are still trying to come up with the perfect questions to gain adequate information from your target audience, open-ended questions are infallible. Open-ended questions seek answers from respondents in their own words, helping gain visibility into their unique experiences. Such...
Read More

How to Write Crucial Return to Work Survey Questions

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit.  This is the case with millions of employees across the globe in the...
Read More

Top 10 Demographic Survey Questions & Examples

When was the last time you created a survey but had second thoughts regarding the inclusion of demographic questions? Yes, we all are reluctant to share our personal information on age, gender, or income. Even if the survey promises to keep it anonymous, we still have our inhibitions. So does our customer! A demographic survey...
Read More

9 Proven Tips to Create an Anonymous Survey

Stella is a market researcher at a large corporation and her main priority is providing insightful data for the entire company to use. The UX team uses it for their personas, the marketing team uses it for the adwords campaigns, etc….. She’s been collecting customer feedback via surveys for years but feels frustrated that results...
Read More

How to Embed a Survey on Your Website

Every brand focuses on trying to collect customer feedback through surveys and other similar means. While the customer may love to provide feedback to the brands they are associated with, the sheer number of surveys they encounter leads to survey fatigue, making it a significant problem. Marketing and research teams spend countless hours analyzing data...
Read More

16 Advantages & Disadvantages of Questionnaires

In his 1936 classic “How to Win Friends and Influence People,” Dale Carnegie advised, “Ask questions the other person will enjoy answering.” Embracing this wisdom, businesses can unlock a world of genuine interest and honesty. Customers love asking questions, especially before making a purchase. But can businesses ask questions to clients and customers? Absolutely! Enter...
Read More

Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer.  Turn the clock back a few decades ago, and these interactions were limited and easy to track. However, the current scenario is not that simple in terms of interactions. Marketing, PR, third-party sites, online reviews, etc. have scaled...
Read More

How to Create Online Questionnaire Easily

You’ve probably heard how a good questionnaire is the backbone of any market and social research. But the success of any questionnaire depends on how effortlessly it blends with the needs of the target audience and their ease of giving appropriate inputs. A sure shot way of ensuring success using these is incorporating the use...
Read More