Jared Cornell

Many businesses interchangeably use the terms questionnaires and survey. But there is a huge difference between surveys and questionnaires. Let’s have a look. Consider the following scenario: You want to collect the customers’ demographic information to segment them based on age. Will you prepare a questionnaire or survey in this scenario? In this situation, you...

As businesses strive to provide excellent customer experience, measuring customer satisfaction becomes a crucial part of the process. Imagine this scenario: You’re a small business owner who has just launched a new product and is confident in your creation. However, after a few weeks of sales, you notice a decline in customer interest. You don’t...

Never-before-seen products, best-in-class services, and commitment towards customers – if you have these three, success is guaranteed.  But, simply achieving success is not enough! With the market dynamics and customer needs constantly changing, only a few businesses thrive – those that can retain the success they receive by continuously working towards betterment.  And how do...

Looking to implement customer retention strategies? Read this guide. Have you ever wondered why there is no increase in your overall business revenue despite frequently acquiring new customers? This may be due to the fact that your old customers are not coming back to buy your products or services. Modern-day businesses primarily focus on attracting...

Pulse surveys are essential for any business or organization that wants to collect timely and relevant feedback from its employees or customers. They are short and frequent surveys that measure the mood, satisfaction, and engagement of your people. By taking their pulse regularly, you can identify issues, trends, and opportunities to improve their experience and...

Whether it is choosing your next holiday destination or an ice cream flavor, making a choice is sometimes the most difficult thing in life. However, if there is anything that can make such decisions easier, it is a list of options. Well, multiple-choice questions are about that! A well-framed multiple-choice question survey follows a structured...

Unlike the statistical research methodologies, where the results can be extended to a wider population, qualitative research questions focus on in-depth reasoning and quality of results. The qualitative research questions consider the “why and how” aspects of decision-making and don’t require any statistical tools in the analytical process, as done in the other statistical analysis....

It’s essential to understand which customer satisfaction metrics are worth considering and what potential they hold. Stats suggest that: 67% of consumers stated good customer experience as the top reason for coming back to business. (ICSC) 1 in 3 customers agreed that they will pay more if they receive a higher level of customer service....