Jared Cornell

‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or...

You don’t have to be a data scientist in order to know how to analyze survey data. All you need to know are some impeccable methods that can get the job done.  Even a small survey shared with your audience can offer an overwhelming amount of data and leave your team feeling anxious. How do...

Even though there are endless ways to ask survey questions – rating scales have always been the most popular. But why? The best thing about Rating Scale Questionnaires is that they are recognizable and easy to understand. So people will not get frustrated when they see your surveys.  This question format is so popular that...

While collecting data from various types of surveys and questionnaires, marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale.  Among all, the ratio scale adequately serves the purpose as it possesses all the qualities of other measurement scales (Nominal, Ordinal, and Interval scales). However, the classification...

Market research questions can help you capture the best insights when you are up for launching a new product or a feature.  Sending out such surveys about market needs and preferences enables companies to understand how their target market feels and behaves. But why market research surveys? Because market trends change with the change in...

Product-market fit is integral for the sustenance and success of any enterprise.  Ensuring that your customers see adequate value in your product is essential to maintaining and improving profitability. This is why assessing product-market fit is an important undertaking, whether you are launching a new product or revamping an existing one.  It helps you answer...

Market research experts and statisticians rely so much on numerical data that they forget to ask the bigger questions.  “What sets us apart from the competition? What can we do to improve our product?” Qualitative data can help you get in-depth, intimate answers to such big questions that can never be discovered using a quantitative...

If you are confused about who your customers are and what they really need, psychographic segmentation can help. It divides customers based on their psychological traits – preferences, personality, lifestyle, and beliefs, and gives you a sneak peek of their thought processes.  In this blog, we have covered everything about psychographic segmentation to help you understand...

Worried about dealing with a large target audience? Don’t panic, there’s a way out!  You can make your analysis easier with cluster sampling. Analyzing a vast target audience is usually expensive and time-consuming. For this reason, businesses consider cluster sampling as one of the time-saving and economical ways to gather data across a geographical spread. ...

Are you tired of feeling like your business is constantly falling behind the competition? No matter what you do, you just can’t seem to catch up!As a business owner, it can be frustrating to watch your sales decline and not know what you’re doing wrong. The answer to this lies in a powerful tool that...