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Surveys have long established their place as the best customer engagement tool available to companies. And as such every company sends out feedback and satisfaction surveys<\/a> to all their customers. Be it for a new product launch or an after sales survey, on an average a customer partakes in at least 20 surveys initiated by a company. But the customer isn\u2019t just purchasing everything from one company are they? The more companies they are associated with, the more surveys<\/a> the customer is involved in. This leads to what industry experts call \u2018survey fatigue\u2019.<\/span><\/p>\n By definition,<\/strong> <\/span><\/p>\n survey fatigue is the situation when respondents get bored, tired, or uninterested in surveys and begin giving substandard responses. <\/span><\/p><\/blockquote>\n The most common type of survey fatigue, this is the kind that happens when a customer takes too many surveys. It is important for all companies to remember that customers are faced with surveys every day and so rather than being the only engagement tool, surveys should be used sparingly.<\/p>\n This kind of fatigue arises when the customers are faced with the same question in every survey. The questions may or may not be phrased differently. This leads to a lower response rate as repeatedly reading the same questions will just annoy customers.<\/span><\/p>\n This is something we all have faced. How many times it has happened that you started to fill out a survey or a questionnaire<\/a> and then lost interest because it just went on and on? Long surveys result in a collection of non-relevant data and biased responses.<\/span>\u00a0<\/span><\/p>\n Probably the most dangerous kind of fatigue; this occurs when the survey respondents<\/a> no longer believe that their insights are helpful. They don\u2019t think their feedback will help in any way as it will just be ignored and the whole survey process is just a waste of time.<\/span><\/p>\n Survey fatigue results in a severe wastage of resources and time invested by companies and personnel involved in the process of conducting the survey. That is just one of the major disadvantages survey fatigue brings along with it<\/strong><\/em>. Other results of survey fatigue are:<\/span><\/p>\n Customers are prone to irritation when faced with a constant barrage of survey invitations. Especially, when a lot of invitations come from the same source. This can lead to customers developing a negative perception about the brand<\/a>, even though they may personally have nothing against you.<\/span> Based on a <\/span>study conducted by Stanford University<\/span><\/a>, you only have 8 seconds to capture the respondent’s attention with your survey. Furthermore, you have 4 minutes and 52 seconds to wrap up the survey before your survey takers lose interest and the quality of responses drops.<\/span> People who want to make their voice heard will take any and all surveys, irrespective of survey fatigue. But the ones who hold different views and are affected by survey fatigue will skip the survey, and you will be left with survey responses skewed towards one side of the scale.<\/span><\/p>\n Read more:\u00a0How to Avoid Survey Bias to Improve Your Survey Responses<\/a><\/p>\n To make sure that your respondents don\u2019t get affected by survey fatigue and your research data is uncompromised, you must keep the following key points in mind:<\/span><\/p>\n The ideal length of a survey should be just 8-10 questions.<\/strong> People would prefer surveys to be even shorter than that, but it is often necessary to include more questions to cover all aspects. While covering all aspects is necessary, always ensure that you do not end up with a survey that has 20-30 questions. You can refer to some of the online survey templates<\/a> we have on our website.<\/p>\n Here’s a video on How to Create a Free Online Survey:<\/p>\n<\/span>The Types of Survey Fatigue Experienced by Survey Takers Are Divided into 4 Categories:<\/strong><\/span><\/h2>\n
Fatigue from Being over Surveyed<\/b><\/h3>\n
Question Fatigue<\/b><\/h3>\n
Long Survey Fatigue<\/b>\u00a0<\/span><\/h3>\n
Disingenuous Survey Fatigue<\/b><\/h3>\n
<\/span>Results of Survey Fatigue<\/b><\/span><\/h2>\n
Negative Brand Perception<\/b><\/h3>\n
\n<\/span><\/p>\nLow-quality Data<\/b><\/h3>\n
\n<\/span><\/p>\nSerious Survey Bias<\/b><\/h3>\n
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\n<\/span>How to Avoid Survey Fatigue<\/b><\/span><\/h2>\n
Avoid Lengthy Surveys<\/b><\/h3>\n