![\"Importance](\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2019\/04\/expert-roundup-survey-1.png\")
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Customer feedback has become an essential aspect to ensure success for all business organizations. Major market players understood this a long time ago and have made customer feedback an integral part of their business. Further, customer surveys<\/a> have played a crucial part in data collection since their inception and will continue to do so in the foreseeable future. <\/span><\/p>\n Keeping this in mind, we got in touch with renowned market researcher Jake Pryszlak<\/strong> to get his views on how surveys can help in market research. Jake Pryszlak<\/a>, commonly known as \u2018The Research Geek\u2019, Jake is an award-winning market research blogger and speaker.<\/strong> Recently named among the most influential individuals in his sector, he also has his own Forbes Column which he dedicates to writing about market research, data, customer experience, and technology.<\/span><\/p>\n Here\u2019s what he had to say about the importance of surveys: <\/b><\/p>\n It all depends on who you are. Yes, survey responses could predict customer behavior for small to medium-sized businesses, if they were sent and completed a number of surveys over time. However, when you truly want to understand customer behavior, then you have to conduct research at every touch point of their customer journey, right from web analytics to social listening. Let’s take social listening as an example, brands can now predict what types of clothes including colours and styles people will want in the future. So they can manage product developments months or even years in advance. <\/span><\/p>\n Tell them to leave me alone\u2026..Joking!<\/span><\/p><\/blockquote>\n You have to understand why they are not satisfied and come to an arrangement where both parties become happier. But I don\u2019t think any client should be dissatisfied if you have regular client meetings and discussions to keep all parties involved. Where clients become dissatisfied is when they are not communicated to. My motto: There is always a solution to a problem!<\/span><\/p>\n So I will tell you 4 things that if you are not implementing now, then you should get started:<\/span><\/p>\n There is one main theme that should never be forgotten and this was even pre-GDPR scenarios. Be honest with your customers from the start about how their data and information is going to be used. And this includes what tools and softwares will be used. Such as email marketing an advertising tools. When you are communicating with customers on a regular basis, you will over time build trust. There are always times where something might go wrong, and what builds even more trust is how those situations are dealt with. <\/span><\/p>\n Absolutely! Social media and social listening to be precise has become a huge area of development. Brands can now understand what products and services are important to consumers in advance of them being released in a shop. Social listening can also help brands understand the potential sentiment towards them. For example, how positive a new product has been reviewed online, or what negative comments are being said about a new release. One thing though which I think can unlock customer engagement is virtual reality. Customer purchasing decisions are influenced by their emotional behavior. Feelings influence engagement and engagement increases the likely hood of sales. So interaction is key to any customer engagement strategy.<\/span><\/p>\n There is absolutely a market for user data. Lets think about brands some as Amazon, AirBnb with the amount of data they receive daily from customers. There are companies that would love to know Amazon\u2019s sales data or Google\u2019s search queries or Uber\u2019s routing and pricing history. But here\u2019s the key thing: Those interested outside parties are competitors, and the owners of the data would never in a million years sell it. Uber isn\u2019t selling data to Lyft, Amazon isn\u2019t selling data to Walmart, and Airbnb sure isn\u2019t selling user lists to Hotels.com. So in my opinion its not the new oil, because the larger organisations will house their data and will never share it with third parties.<\/span><\/p>\n Organisations that don\u2019t \u00a0embrace customer experience with their various different HR processes such as hiring, training, rewards, and recognition, really do miss the opportunity to promote an environment that facilitates employee customer experience success. At the end of the day, if your employees are happy, then your customers will more likely be too. It\u2019s a very big circle, and even your customers are part of the partnership!<\/span><\/p>\n So I would analyse data and information across an entire life cycle of the product. So then we can understand:<\/span> Customer feedback has become an essential aspect to ensure success for all business organizations. Major market players understood this a long time ago and have made customer feedback an integral part of their business. Further, customer surveys have played a crucial part in data collection since their inception and will continue to do so in…<\/p>\n","protected":false},"author":6,"featured_media":42153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nQ1. Do Survey Responses Help You Predict Customer Behavior?<\/strong><\/h3>\n
Q2. How Do You Handle Customers Who Just Aren\u2019t Satisfied with Anything You Do?<\/strong><\/h3>\n
Q3. How Can the Implementation of AI Help Improve Customer Experience?\u00a0 \u00a0<\/strong><\/h3>\n
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Q4. Considering the Revelations of the Facebook Scandal and the Post-GDPR Scenario, How Do You Build the Trust of Your Customers?<\/strong><\/h3>\n
Q5. Has Social Media Become the Key for Unlocking Customer Engagement?<\/strong><\/h3>\n
Q6. Is Data the New Oil? Your Thoughts?<\/strong><\/h3>\n
Q7. Is There a Conflict Between Ensuring the Best Customer Experience and Better Employee Engagement?<\/strong><\/h3>\n
Read More – Importance of Employee Satisfaction Survey<\/a><\/b><\/div>\nQ8. As a Market Analyst, Would You Gather Feedback at Every Stage of Product Development or Just Before Launch?<\/strong><\/h3>\n
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Here are some key takeaways from this interview:<\/strong><\/h3>\n
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