{"id":23858,"date":"2019-12-06T10:30:55","date_gmt":"2019-12-06T10:30:55","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=23858"},"modified":"2025-02-12T03:23:48","modified_gmt":"2025-02-12T03:23:48","slug":"real-time-customer-feedback-survey","status":"publish","type":"post","link":"https:\/\/www.proprofssurvey.com\/blog\/real-time-customer-feedback-survey\/","title":{"rendered":"How to Use Real Time Feedback Survey for Business Growth & Development"},"content":{"rendered":"\r\n
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\"How<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Immediately after an Uber ride, you are asked a heartfelt question,<\/p>\r\n\r\n\r\n\r\n

\u201c How was your recent trip with (the driver\u2019s name)?<\/em><\/p>\r\n\r\n\r\n\r\n

After providing a star rating, you are asked to<\/strong><\/p>\r\n\r\n\r\n\r\n

\u201cGive a compliment?\u201d<\/em><\/p>\r\n\r\n\r\n\r\n

Giving feedback at that time can feel like a task sometimes, especially when you are in a hurry to start\/end your day. But it is this simple feedback that is helping Uber and other ridesharing companies keep only the best drivers on the road. Drivers are penalized if they get too many downvotes for rash driving, bad behavior or unprofessional attitude.<\/p>\r\n\r\n\r\n\r\n

Feedback helps companies become aware of the things, they didn\u2019t know about their business earlier. It gives them an informed position where it is easy to take action.<\/p>\r\n\r\n\r\n\r\n

The organizations that proactively invite and accept customer feedback<\/a> have a better brand image. Studies have shown<\/a> that nearly 75% of companies are perceived positively by the customers because of this reason.<\/p>\r\n\r\n\r\n\r\n

<\/span>Evolution of Customer Feedback<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n

Customer feedback is not a new trend. The first-ever customer service feedback was given by a customer named Nanni way back in 1750 BC. In the feedback, inscribed on a clay tablet (now kept in the British Museum), Nanni had expressed his unhappiness towards the supplier on providing an inferior quality ore than the quality Nanni had initially asked for.<\/p>\r\n\r\n\r\n\r\n

Sadly, there is no evidence if the supplier, Ea Nasir, took any action on the complaint. However, this incident led to learning that humans, since ages, have felt the need to be heard and understood.<\/p>\r\n\r\n\r\n\r\n

I like to be listened to. And I\u2019m sure you love that too.<\/p>\r\n\r\n\r\n\r\n

An article by Psychology Today, explains it adequately. It says that people not only need someone who can listen to them, but they also want the listener to understand the intent behind their words properly. It can mean that the listener is like-minded, knows the speaker well and validates his\/her existence. The speaker feels respected and cared for. It is the sense of feeling empowered that encourages customers to<\/p>\r\n\r\n\r\n\r\n

Companies today are not ready to wait even for a day or even a few hours to know how the customer felt about a particular product or service. They want the feedback ASAP.<\/p>\r\n\r\n\r\n\r\n

But before we proceed, let me explain what is it in the first place.<\/p>\r\n\r\n\r\n\r\n

<\/span>What Is a Real-Time Feedback Survey?<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n

In simple words, the definition of a real-time feedback survey can be stated as the live review companies request the customers to give on their brand\u2019s website or mobile app, immediately after they have used a product or service. The collection of this qualitative data<\/a> helps companies gauge the potential problems in order to smoothen the customer journey.<\/p>\r\n\r\n\r\n\r\n

The feedback can be given in the form of:<\/p>\r\n\r\n\r\n\r\n