![\"Good](\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2020\/10\/Write-Great-Customer-Survey-Questions.jpg\")
<\/p>\n<\/p>\n
Are you happy with our product?<\/strong><\/p>\n How likely will you recommend our product to your family or friend?<\/strong><\/p>\n Where can we improve?<\/strong><\/p>\n These customer survey questions are a great way to check your customer’s happiness with your products and services.\u00a0<\/span><\/p>\n Good customer survey questions capture the real emotions of the customers that reflect the perception of the brand<\/a>. The more engaging your questions, the better your customers’ response; the happier your customers, the stronger their chance of returning and buying further.<\/span><\/p>\n But, research shows that as few as<\/b>\u00a02% of your customers<\/b>\u00a0care to answer the survey questions.<\/b><\/p>\n Wondering why?<\/span><\/p>\n The reasons are manifold:<\/span><\/p>\n Don\u2019t worry! Through this blog, let\u2019s learn to write effective survey questions and win more customers!<\/span><\/p>\n Dive in!<\/span><\/p>\n Different survey questions intend to\u00a0<\/span>capture varied, unique inputs\u00a0from the customers. Some questions require a straightforward answer from the customer while others dig deep into their emotions and perceptions regarding the product.<\/span><\/p>\n A good survey should have a <\/span>balanced mix of questions to gauge the right sentiment of the customer. Different survey questions show you <\/span>how to collect customer feedback<\/span><\/a> the right way.<\/span><\/p>\n For example,\u00a0<\/strong><\/p>\n \u2018How would you rate our product on a scale of 1-5?\u2019 is a close-ended question. The customer expresses his satisfaction or dissatisfaction with your product by choosing a numerical value on the rating scale<\/a>. It is simple, straightforward, and easy to analyze.<\/span><\/p>\n In contrast, questions like \u2018Any other recommendation?\u2019 is an open-ended question. There is no definite answer to this question. The customer either chooses to be critical or gives positive feedback.<\/span><\/p>\n Come! Let\u2019s learn more by jumping into customer survey questions examples.<\/b><\/p>\n Customer survey questions are broadly classified into\u00a0<\/span>Close-ended questions<\/b>\u00a0and\u00a0<\/span>Open-Ended questions<\/b>.<\/span><\/p>\n Majority of the customer survey questions fall in this category. Herein, the customer chooses from a predefined set of answers. Often, customers are comfortable answering close-ended questions, thereby ensuring a\u00a0<\/span>higher survey response rate.<\/span><\/p>\n Close ended questions are further classified as:<\/strong><\/p>\n A\u00a0<\/span>Net Promoter Score Survey<\/span><\/a>\u00a0is the best example of a level rating survey, as shown below. It gauges the customer sentiments on a level of 0-10.<\/span><\/p>\n Hence, the survey gives a detailed analysis of your audience:<\/span><\/p>\n For example, the scale has options like \u2018strongly disagree\u2019 to \u2018strongly agree\u2019, thereby capturing a comprehensive opinion.<\/span><\/p>\n\n
<\/span>Every Question Matters<\/strong><\/span><\/h2>\n
<\/span>Types of Survey Questions<\/b><\/span><\/h2>\n
1. Close-Ended Questions<\/a><\/b><\/h3>\n
\n
1. Multiple Choice Questions (MCQs):<\/b>\u00a0It is the most common type of customer survey question. Herein, the customer chooses between various options while filling out the survey. It requires\u00a0<\/span>less effort\u00a0as the answers are predefined and straightforward.<\/span><\/h4>\n
![\"MCQs\"](\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2020\/10\/MCQs.png\")
<\/p>\n\n
2. Level Rating:<\/b>\u00a0In this case, the customer uses a numerical scale to express his satisfaction with a product or a service. The scale rating is anywhere from\u00a0<\/span>1-5 or 1-10.<\/b>\u00a0<\/span><\/h4>\n
\n
![\"NPS\"](\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2020\/10\/Likert-Scale-NPS-1.png\")
<\/p>\nRead More: What is a Good Net Promoter Score<\/a><\/strong><\/pre>\n
3. Likert Scale:\u00a0<\/b>Likert scale captures the emotions of the customers ranging from their agreeability to non-agreeability.<\/span><\/h4>\n
![\"Likert](\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2020\/10\/Likert-Scale.png\")
<\/p>\nRead More: Checkout 20 Best NPS Survey Software<\/a><\/strong><\/pre>\n
4. Ranking:<\/b>\u00a0Herein, the customers compare your company’s different products or services and rank them on the level of preference.<\/span><\/h4>\n
![\"Ranking\"](\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2020\/10\/Ranking.png\")
<\/p>\n![\"Open-ended](\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2020\/10\/Open-ended-questions.png\")
After a thorough understanding of types of survey questions, let’s learn the practical tips on how to write good customer survey questions.<\/p>\n