{"id":34804,"date":"2021-02-05T12:02:39","date_gmt":"2021-02-05T12:02:39","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=34804"},"modified":"2025-10-08T09:00:57","modified_gmt":"2025-10-08T09:00:57","slug":"how-to-collect-website-feedback","status":"publish","type":"post","link":"https:\/\/www.proprofssurvey.com\/blog\/how-to-collect-website-feedback\/","title":{"rendered":"How to Collect Website Feedback"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32020 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2020\/07\/How-to-Embed-a-Feedback-Survey-on-Your-Website.jpg\" alt=\"How to Embed a Feedback Survey on Your Website\" width=\"758\" height=\"335\" \/>Let\u2019s consider a scenario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, one week down the line\u2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You receive the responses &#8211; hardly any numbers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You scratch your head thinking about the errors, and your enthusiasm goes down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you been in this situation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, we all have been there. Once upon a time, we all have underestimated the power of website feedback.<\/span><\/p>\n<p><b>Website feedback is one of the easiest ways to know your customer&#8217;s opinion, did they &#8216;like&#8217; your product\/service, or did they &#8216;dislike&#8217; it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online website feedback collection is instant and less time-consuming. For example, while scrolling a web page customers come across an engaging pop-up or chat survey. They fill in your immediate feedback or sometimes even share their queries via these surveys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does this matter to any business? Yes, it does.\u00a0<\/span><\/p>\n<p><strong>1 complaint = 26 customers lost!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">These <\/span><span style=\"font-weight: 400;\">26 customers<\/span><span style=\"font-weight: 400;\"> go to your competitor at the blink of an eye.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thinking about the number of customers lost per complaint?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.proprofssurvey.com\/blog\/collect-customer-feedback\/\">Collecting customer feedback<\/a> proactively is the first step towards retaining customers. If you are scratching your head, thinking how, this blog will help you explore ways to collect website feedback. Let\u2019s start with the basics:<\/span><\/p>\n<h2 id=\"webfeedback\"><span class=\"ez-toc-section\" id=\"What_is_Website_Feedback\"><\/span><strong>What is Website Feedback?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website feedback pertains to collecting customer feedback directly through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On page surveys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live chat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pop-up surveys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Feedback buttons\/widgets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Feedback pages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Website feedback gives a first hand understanding of a user&#8217;s experience with your products or services. With this understanding, you can learn the customer challenges while using your products or while navigating your website. This will boost the chances of conversion and lead generation for your business in the future.<\/span><\/p>\n<p>Having understood the basic concept of website feedback collection, let\u2019s explore the benefits of collecting website feedback.<\/p>\n<h2 id=\"webfeedbackbenefits\"><span class=\"ez-toc-section\" id=\"Benefits_of_Collecting_Website_Feedback\"><\/span><strong>Benefits of Collecting Website Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The benefits of collecting feedback via websites are not just good to read, but rewarding as well. Let\u2019s find out how:<\/span><\/p>\n<h3><strong>Enhance the Quality of Your Products and Services:\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Website feedback collection is a straightforward way of assessing your <a href=\"https:\/\/www.proprofssurvey.com\/blog\/customer-satisfaction-survey\/\">customer satisfaction<\/a> levels with your products. You have designed, reviewed and tested the product. But, overlooked certain issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequence? Less than a satisfying experience for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer feedback is an <\/span><b>inexpensive way to improve your products<\/b><span style=\"font-weight: 400;\">. Collect customer feedback proactively using website feedback surveys and analyze the challenges faced by customers. Once you have fixed their issues and implemented changes, let your customers know about the same. This not only helps in creating better experiences for your customers, but it also helps them feel a valuable part of your business.\u00a0<\/span><\/p>\n<div style=\"padding: 34px 27px; background-color: #add8e6; font-weight: 400;\"><b>Read More &#8211; <a href=\"https:\/\/www.proprofssurvey.com\/blog\/customer-satisfaction-survey-questions\/\">Customer Satisfaction Survey Questions You Should Ask Your Employee<\/a><\/b><\/div>\n<h3><strong>Turn Negative Reviews to Your Advantage:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When was the last time you received negative feedback online and panicked? Don\u2019t worry! You are not alone. We all fear negative feedback; it gives us nightmares. But, you can turn the negative feedback to your advantage by acknowledging your mistakes and acting on them promptly. In fact, negative feedback gives you more opportunities to fix the errors before they become massive mistakes, provided you act fast and smart.<\/span><\/p>\n<p><a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\"><span style=\"font-weight: 400;\">ReviewTrackers 2018 survey<\/span><\/a><span style=\"font-weight: 400;\"> shows that <\/span><b>51.7% of customers expect a response to a negative review<\/b><span style=\"font-weight: 400;\"> from the businesses within 7 days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some good practices to capitalize on negative feedbacks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be quick on acting on negative feedback.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach out to your customer through mail or phone.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Listen to them intently and understand their queries.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apologize for any inconvenience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lastly, compensate them with a free service, discount or upgrade. There is a high chance that you will win back their trust.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34817 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/trustpulse-review.png\" alt=\"Review Statistics\" width=\"620\" height=\"400\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; font-size: 8pt;\">Source: Trustpulse<\/span><\/p>\n<h3><strong>Be One Notch Ahead of Your Competitors:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.customerthermometer.com\/customer-service\/customer-service-and-satisfaction-statistics-for-2020\/#:~:text=48%25%20of%20consumers%20expect%20specialized%20treatment%20for%20being%20a%20good%20customer.&amp;text=89%25%20of%20consumers%20have%20switched,following%20a%20poor%20customer%20experience.&amp;text=According%20to%20Esteban%20Kolsky%2C%20if,people%20that%20they%20are%20unhappy.\"><span style=\"font-weight: 400;\">Studies <\/span><\/a><span style=\"font-weight: 400;\">suggest that 48% of customers want a privileged treatment for being a good customer. Due to poor customer experience, 89% of customers have shifted gear to competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website feedback surveys help you to understand the pulse of your customers on a regular basis. With a consistent feedback collection loop, you can understand their challenges way before your competitors do. With a concrete corrective action, you can build a long-lasting trust. Hence, use the power of website feedback and address your customers\u2019 concerns on time.<\/span><\/p>\n<div style=\"padding: 34px 27px; background-color: #add8e6; font-weight: 400;\"><b>Read More &#8211; <a href=\"https:\/\/www.proprofssurvey.com\/blog\/importance-of-customer-experience\/\">Importance of Customer Experience<\/a><\/b><\/div>\n<h3><strong>Acquire New Customers:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.proprofssurvey.com\/blog\/web-survey\/\">Website surveys<\/a> are an excellent way to gauge the happiness of your existing customers with your products or services. When they turn into your brand\u2019s promoter, there is every possibility that they give good reviews about you to their friends and family. Research shows that <\/span><span style=\"font-weight: 400;\">20-50% of all purchasing decisions<\/span><span style=\"font-weight: 400;\"> are taken solely on <\/span>recommendations<b>.\u00a0<\/b><span style=\"font-weight: 400;\">People trust the words of their family and friends more than advertisements. When people are happy with a product, they share the information with their close circle of friends, which influences their decisions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34819 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/Godaddy.png\" alt=\"Godaddy\" width=\"768\" height=\"435\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 8pt;\">Source: GoDaddy<\/span><\/p>\n<div style=\"padding: 34px 27px; background-color: #add8e6; font-weight: 400;\"><b>Read More &#8211; <a href=\"https:\/\/www.proprofssurvey.com\/blog\/website-survey-questions\/\">Website Survey Questions to Ask Your Customers<\/a><\/b><\/div>\n<h3><strong>Increase Customer Retention:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses invest heavily on acquiring new customers, but does it always work? In fact the sure fire investment that is bound to give your results is on your existing customers. It is cheaper and cost-effective to retain your existing customers than to hunt for a new batch. Wondering how?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website feedback is a significant way to interact with your existing customers and understand their viewpoint about your products or services. When you take their valuable feedback and implement it on your products\/services, they get a sense of belongingness and connect with your brand in a better way. They may continue to be lifetime promoters of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having learnt the benefits, let&#8217;s check out the actionable methods to collect reliable website feedback.<\/span><\/p>\n<h2 id=\"collectwebfeedback\"><span class=\"ez-toc-section\" id=\"7_Ways_to_Collect_Reliable_Website_Feedback_Today\"><\/span><strong>7\u00a0 Ways to Collect Reliable Website Feedback Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Listed below are the best and most actionable ways to acquire feedback from your customers through websites.<\/span><\/p>\n<h3><strong>1. On-Page Website Surveys:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You open a website of your favorite brand. While searching for a product description, you are greeted by a colorful tab with one single question,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHave you enjoyed using our App?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You instantly click on the \u2018Yes\u2019 option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s how convenient and simple are these surveys. The crux of on-page website surveys:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They take up a small space on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Feedback is collected via embedded forms, popped up during the web session, or via feedback buttons.<\/span><\/li>\n<\/ul>\n<h4><b>Advantages of On-Page Website Surveys:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Better accessibility:<\/b><span style=\"font-weight: 400;\"> Website surveys are embedded in high converting areas of a website like top bar, chat bar, side widget, etc. It ensures easy access to the survey respondents.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>High levels of objectivity:<\/b><span style=\"font-weight: 400;\"> With no direct contact with the respondent, subjective bias arising from in-person or <a href=\"https:\/\/www.proprofssurvey.com\/blog\/email-surveys-guide\/\">email surveys<\/a> is avoided.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Greater anonymity:<\/b><span style=\"font-weight: 400;\"> Website surveys ensure greater anonymity, allowing the respondents to open up and give honest feedback.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Less time consuming:<\/b><span style=\"font-weight: 400;\"> The entire survey process from survey creation to survey completion takes less time. Usually, respondents take less than 2-3 mins to complete a website survey.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Higher response rates: <\/b><span style=\"font-weight: 400;\">With convenience and flexibility at hand, customers find it easy to respond to website surveys, resulting in high response rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s understand the types of on-page website surveys.<\/span><\/p>\n<h4><b>Types of On-Page Website Surveys:<\/b><\/h4>\n<p><b>Pop-Up Surveys<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A pop-up survey is like a traffic light that you cannot avoid. You are forced to halt and consider: You either stop or ignore the signal, driving away. Similarly, you either answer the question or close the pop-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pop-up surveys appear as a simple box with questions on a website. It forces the customer to answer a question before proceeding further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pop-up surveys are the easiest way to gauge customer feedback either while they exit a website or after engaging with the website for a considerable time.<\/span><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Low setup time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customizable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ease of access<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For enhanced performance, make sure that your <a href=\"https:\/\/www.proprofssurvey.com\/blog\/create-popup-surveys\/\">popup surveys<\/a> do not clutter the screen and affect your customer&#8217;s viewability<\/span><b>. <\/b>The top screen or side popup<span style=\"font-weight: 400;\"> does the job pretty well.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34820 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/SumoMe.png\" alt=\"Sumome\" width=\"888\" height=\"549\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><span style=\"font-weight: 400;\">Source: SumoMe<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s consider an example,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a pop-up survey with<\/span> <b>ProProfs Survey Maker<\/b><\/p>\n<p><b>Step 1.<\/b><span style=\"font-weight: 400;\"> Click on create survey tab on the dashboard<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34842 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/create-a-survey.jpg\" alt=\"Create a Survey\" width=\"1009\" height=\"255\" \/><\/p>\n<p><b>Step 2.<\/b><span style=\"font-weight: 400;\"> Click on create pop-up survey tab<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34843 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/Pop-Up-Survey-Tab.jpg\" alt=\"Pop-Up Survey Tab\" width=\"512\" height=\"276\" \/><\/p>\n<p><b>Step 3.<\/b><span style=\"font-weight: 400;\"> Either choose from scratch or select a template.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34844 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/Templates-1024x498.jpg\" alt=\"Templates\" width=\"1024\" height=\"498\" \/><\/p>\n<p><b>Step 4.<\/b><span style=\"font-weight: 400;\"> Select a template by clicking on the preview. Then select, \u2018use the template\u2019 option.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34845 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/Templates-Preview-1024x491.jpg\" alt=\"Templates Preview\" width=\"1024\" height=\"491\" \/><\/p>\n<p><b>Step 5.<\/b><span style=\"font-weight: 400;\"> Click <\/span><b>Popular Settings<\/b><span style=\"font-weight: 400;\"> to expand popup trigger settings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34846 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/Popular-Settings.jpg\" alt=\"Popular Settings\" width=\"512\" height=\"251\" \/><\/p>\n<p><b>Step 6.<\/b><span style=\"font-weight: 400;\"> Select appropriate popup triggers based on your requirements.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show on a timer &#8211; Set a time limit for pop-up triggering.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show after scrolling &#8211; This setting allows you to show the popup after the user scrolls \u2018x\u2019 % of your page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show on exit-intent &#8211; Make this setting if you want to show the popup when the user is about to exit the page.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34941 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/01\/Exit-Intent-1024x503.jpg\" alt=\"Exit Intent\" width=\"1024\" height=\"503\" \/><\/p>\n<p><b>Step 7.<\/b><span style=\"font-weight: 400;\"> Preview your pop-up survey<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34942 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Preview-Pop-Up-Survey-1024x506.jpg\" alt=\" Preview Pop Up Survey\" width=\"1024\" height=\"506\" \/><\/p>\n<p><b>Step 8.<\/b><span style=\"font-weight: 400;\"> The preview appears as shown below:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34944 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Preview-Page-1024x549.jpg\" alt=\"Preview Page\" width=\"1024\" height=\"549\" \/><\/p>\n<p><b>Step 9.<\/b><span style=\"font-weight: 400;\"> Save the changes by clicking the done tab.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34945 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Save-the-Changes.jpg\" alt=\"Save the Changes\" width=\"996\" height=\"532\" \/><\/p>\n<p><b>Feedback Widgets<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your customers browse a product page on your website. They love the product and make a purchase. This is an opportunity for you to collect website feedback. The product experience is raw and fresh in their mind. Show them a feedback widget and request for feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0A feedback widget appears like this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34946 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Feedback-Widgets.png\" alt=\"Feedback Widgets\" width=\"842\" height=\"236\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the above scenario, Proprofs customers are shown a feedback widget after they purchase a product.<\/span><\/p>\n<p><b>Feedback\u00a0 Buttons\/Sidebar forms<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It often happens that we all are multitasking. We eat breakfast with one hand, check our mails with the other. The same goes for our customers. They might be busy juggling different tasks and they might ignore the pop-up or feedback widget on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you manage to get their feedback? By making use of the feedback button on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The feedback button is a button\/icon used to collect passive feedback from a customer on your website. The button is visible at the sidebar or bottom bar of the website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34947 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Feedback-Buttons.jpg\" alt=\"Feedback Buttons\" width=\"720\" height=\"518\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is big, clearly visible, and accessible. Customers click on the button, and drop-in their feedback at their convenience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good practices to keep in mind while designing on-page website surveys:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create an exit intent survey to collect feedback from visitors who just visited one page on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select widget colors that are most suitable for your website, thereby <strong><a href=\"https:\/\/www.proprofssurvey.com\/blog\/improve-survey-response-rate\/\">increasing the survey response rates<\/a><\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your feedback button always visible to get the best conversion rate.<\/span><\/li>\n<\/ul>\n<h3><strong>2. Live chat<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a business, it is always important to know what your customers think about your brand. Thanks to live chat, you can understand what\u2019s on your customer\u2019s mind once the operator ends the conversation with the support tool. Once a conversation comes to an end, you can send a post-chat survey form to the customer to understand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did the team satisfactorily answer their product or service questions?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Were they happy with the speed of resolution of a challenge and so on.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, ProProfs Chat uses a <\/span><strong><a href=\"https:\/\/www.proprofschat.com\/features\/post-chat-survey\/\">Post Chat Survey<\/a><\/strong><span style=\"font-weight: 400;\"> after a customer conversation to collect their feedback on the experience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34948 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/ProProfs-Live-Chat.png\" alt=\"ProProfs Live Chat\" width=\"558\" height=\"604\" \/><\/p>\n<p><strong>Good Practices:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make use of pre-written surveys to increase the response speed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use portraits for better engagement and conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate Live Chat with Google Analytics to analyze live conversions<\/span><\/li>\n<\/ul>\n<h3><strong>3. <span style=\"font-size: 18.72px;\">Incentivized<\/span>\u00a0Feedback<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, customers need an extra push to give reviews. Incentivized feedback is an excellent way to persuade them to share their thoughts. With this, you send out a positive message of valuing your most loyal customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An incentive can be in the form of a <\/span><b>discount, gift voucher, free ebook, etc<\/b><span style=\"font-weight: 400;\"> in return for taking a website survey.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34949 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Incentivised-feedback-781x1024.jpg\" alt=\"Incentivised feedback\" width=\"781\" height=\"1024\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 8pt;\">Source: Emailnewsletterexamples<\/span><\/p>\n<p><strong>Good Practices:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give priority to your most loyal customers while giving incentives.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sometimes you can associate the incentive with some cause your target audience believes in like charity. This acts as a motivation for people to take up the survey.<\/span><\/li>\n<\/ul>\n<h3><b>4. Customer Interest-Based Feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This technique is akin to a GPS tracker, tracking your customer&#8217;s movements and behaviors, yet in a non-intrusive manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Herein, the interest of the customer is gauged to know the customer profile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when you look for a property on <\/span><span style=\"font-weight: 400;\">LoopNet<\/span><span style=\"font-weight: 400;\">, your preference is collected in 4 categories: For Sale, For Lease, Auctions, Business For Sale<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34950 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Customer-Interest-Based-Feedback-1024x339.png\" alt=\"Customer Interest Based Feedback\" width=\"1024\" height=\"339\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">Source: LoopNet<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analysis of customer profiles over time shows the <\/span>buyer personas<span style=\"font-weight: 400;\"> based on different factors like age, location, gender, etc. Accordingly, you can target your marketing campaign based on appropriate cost analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good Practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure that you collect their interest the moment they enter your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep a detailed list of returning customers to understand their behaviour over time.<\/span><\/li>\n<\/ul>\n<h3><b>5. Feedback Pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Feedback pages are a great way to collect customer feedback without bugging them all the time. Feedbacks are best collected when they are left at the convenience of the customers. Have a <\/span>dedicated feedback page<span style=\"font-weight: 400;\"> on your website. Let your customer get back to you anytime, at their convenience. With flexibility, you are bound to get more in-depth and comprehensive feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We here at ProProfs value customer feedback. Hence, we have a dedicated suggestions page for our customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it looks:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34951 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Feedback-Pages-1024x411.png\" alt=\"Feedback Pages\" width=\"1024\" height=\"411\" \/><\/p>\n<p><strong>Good Practices:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Place it in easily accessible areas like header or footer of your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the survey simple and easy to understand<\/span><\/li>\n<\/ul>\n<div style=\"padding: 34px 27px; background-color: #add8e6; font-weight: 400;\"><b>Read More &#8211; <a href=\"https:\/\/www.proprofssurvey.com\/blog\/customer-feedback-tools\/\">Best Customer Feedback Tool For Your Business<\/a><\/b><\/div>\n<h3><strong>6. Product Reviews<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">P<\/span><b>roduct reviews give feedback on your product\u2019s performance<\/b><span style=\"font-weight: 400;\">. The presence of honest and genuine reviews online impacts the brand visibility. They create possibilities for better understanding of the product\/service. More positive the reviews, the better chances of you acquiring more customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are keen on adding more positive reviews for your brand, then the following practices will come handy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that you ask for a product review before they exit your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can guide them to a product review tab on a third party website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage them to give comprehensive feedback. Comprehensive reviews help you to revamp your services as compared to a simple 5-star review.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34952 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/Product-Reviews.png\" alt=\"Product Reviews\" width=\"512\" height=\"274\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 8pt;\">Source: Trustradius<\/span><\/p>\n<h3><strong>7. Community Feedback<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Remember the time you looked up to online communities or discussion forums for an answer. These platforms are filled with numerous questions and answers on wide ranging topics. Be it what course to take, what software to use or how to use an appliance, these platforms collate inputs from different people worldwide and help people get clarity on issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0That\u2019s the power of community feedback!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful organizations have an online community and discussion forums to engage their current and potential customers. It is one of the <\/span>inexpensive and convenient ways to collect regular feedback<span style=\"font-weight: 400;\"> from your customers.<\/span><\/p>\n<p><strong>Good Practices:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that the community page is an integral part of your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Place them at a high converting location like the sidebar or top bar.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, ProProfs has an online community\u00a0<\/span><strong>ProProfs Discuss<\/strong><span style=\"font-weight: 400;\"> to discuss varied questions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34953 size-large\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2021\/02\/ProProfs-Discus-1024x306.png\" alt=\"ProProfs Discuss\" width=\"1024\" height=\"306\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s understand the best questions to ask while collecting customer feedback.<\/span><\/p>\n<h2 id=\"webfeedbackque\"><span class=\"ez-toc-section\" id=\"Best_Questions_to_Ask_While_Collecting_Website_Feedback\"><\/span><strong>Best Questions to Ask While Collecting Website Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While collecting website feedback, you can ask a number of questions to understand customer loyalty, customers\u2019 views of your website, product purchase queries, etc.<\/span><\/p>\n<p><b>1. NPS Question: <span style=\"font-weight: 400;\">An <a href=\"https:\/\/www.proprofssurvey.com\/blog\/nps-survey-questions\/\">NPS question<\/a> tries to understand your customer loyalty on a scale from (0-10). It relies on a single question \u201cHow likely will you recommend us to your friends and family?\u201d to judge your customer sentiments.<\/span><\/b><\/p>\n<p><b>2. Product Related Questions:<span style=\"font-weight: 400;\"> Product related questions are important post purchase, after product usage as well as post a customer support query. It is one of the easiest ways to improve your products and services.<\/span><\/b><\/p>\n<p><strong>Some product related questions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you rate our product purchase?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why did you purchase our product?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many competitor products did you consider before purchasing from us?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did we clearly solve your product related problem?<\/span><\/li>\n<\/ul>\n<div style=\"padding: 34px 27px; background-color: #add8e6; font-weight: 400;\"><b>Read More &#8211; <a href=\"https:\/\/www.proprofssurvey.com\/blog\/product-survey-questions\/\">Checkout the Best Product Survey Questions<\/a><\/b><\/div>\n<p><b>3. Website Usability Questions:<span style=\"font-weight: 400;\"> Herein, you can collect information about your website\u2019s performance. Since a website forms the first point of contact with your visitors, it is ideal to create a good first impression.<\/span><\/b><\/p>\n<p><strong>Some website related questions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did you like our website design?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are the contents of our website relevant?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How did you hear about our website?<\/span><\/li>\n<\/ul>\n<p><b>4. Lead Conversion Intent Questions: <span style=\"font-weight: 400;\">With these questions, you get to know whether there is a probability of a website visitor converting into a customer.<\/span><\/b><\/p>\n<p><strong>Lead conversion intent questions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you planning to purchase our products?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did you find the information that you were looking for?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often do you visit our website?<\/span><\/li>\n<\/ul>\n<div style=\"padding: 34px 27px; background-color: #add8e6; font-weight: 400;\"><b>Read More &#8211; <a href=\"https:\/\/www.proprofssurvey.com\/blog\/survey-question-examples\/\">250+ Survey Question Examples For Your Feedback Forms<\/a><\/b><\/div>\n<h2 id=\"increasewebfeedback\"><span class=\"ez-toc-section\" id=\"Increase_Your_Customer_Base_with_Website_Feedback\"><\/span><strong>Increase Your Customer Base with Website Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With regular website feedback, you can be well prepared to address the needs of your customers. Everyone loves to be valued, and their needs to be taken care of.\u00a0<\/span><\/p>\n<p><b>Give your customers the extra care by valuing their tiniest query!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Never ignore the pulse of your customer. Feel it at the early stages and ask for their feedback.<\/span><\/p>\n<p><b>Even if the feedback is negative, use it to your advantage!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Collect instant feedback using Popup Survey, <strong>Livechat<\/strong>, Feedback Widgets, etc., and get into your customer\u2019s mind. Make sure that you put forth the right questions at the right time. Learn to <strong>create NPS<\/strong>, <strong><a href=\"https:\/\/www.proprofssurvey.com\/blog\/create-popup-surveys\/\">Popup<\/a><\/strong>, and <strong>CSAT Surveys<\/strong> with <\/span><strong><a href=\"https:\/\/www.proprofssurvey.com\/\">ProProfs Survey Maker<\/a><\/strong><span style=\"font-weight: 400;\">. Give a memorable user experience and delight your customers!<\/span><\/p>\n<p><strong>Watch: How to Create a Net Promoter Score Survey<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U9XmbF9tQ6w?si=-eSY9c9h9JQtQcW2\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s consider a scenario. You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions. But, one week down the line\u2026. You receive the responses &#8211; hardly any numbers! You scratch your head thinking about the errors, and your enthusiasm goes&#8230;<\/p>\n","protected":false},"author":6,"featured_media":42053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Collect Website Feedback<\/title>\n<meta name=\"description\" content=\"Curious to learn how to collect website feedback for your business? Acquire and retain your customers with Popup Feedback, Onpage Surveys and more! 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