{"id":38359,"date":"2021-07-20T18:14:02","date_gmt":"2021-07-20T18:14:02","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=38359"},"modified":"2025-10-22T11:29:57","modified_gmt":"2025-10-22T11:29:57","slug":"importance-of-employee-satisfaction-survey","status":"publish","type":"post","link":"https:\/\/www.proprofssurvey.com\/blog\/importance-of-employee-satisfaction-survey\/","title":{"rendered":"Why Employee Surveys Are Important: Proof & Payoffs"},"content":{"rendered":"

\"Importance<\/p>\n

“It is true that work gives life its true meaning and makes it worthwhile. But when you are not appreciated by your leaders, are asked to work overtime, and the only thing you look forward to is the weekend – you might wonder if it\u2019s really worth it?”<\/strong><\/em><\/p>\n

For employers, understanding how satisfied and engaged their employees are at the workplace has become paramount. <\/span><\/p>\n

In fact, <\/span>research<\/span> shows that higher employee satisfaction<\/strong> leads to a 40% increase in employee productivity, which increases customer satisfaction by 18%, and employee turnover drops by 18%.<\/span><\/p>\n

But, how can your business be proactive and gauge employee sentiments? That\u2019s where a simple employee satisfaction survey comes to your rescue.<\/span><\/p>\n

This blog gives you a clear insight into an <\/span>employee satisfaction survey<\/span> and shows you how to create and share meaningful surveys in 8 minutes<\/a><\/strong>.<\/span><\/p>\n

<\/span>What Is an Employee Satisfaction Survey?<\/b><\/span><\/h2>\n

\"Employee<\/p>\n

An employee satisfaction survey<\/strong><\/a> aims to understand how happy or unhappy your employees are at the workplace. For this, you need to gauge their perspectives on different aspects like HR policies, pay and perks, work-life balance, relationship with peers, and many more. <\/span><\/p>\n

 It is essential to gauge employee satisfaction on a regular and ongoing basis. Only then can you predict their attitude, behavior, productivity, and so on. Unsatisfied workers may not show up on time, tend to be less productive, and may become toxic in the long run. This can affect the morale of the entire workforce. Also, by collecting their opinions, you can send across a message that you value and care for them.<\/span><\/p>\n

A <\/span>survey<\/span> conducted by Glassdoor highlights<\/a> the crucial factors that matter the most for employee satisfaction in the US.<\/span><\/p>\n

\"Workplace<\/p>\n

Image Source: Glassdoor, Inc.<\/span><\/p>\n

There are several <\/span>reasons to conduct employee satisfaction surveys<\/span>. Let\u2019s explore some of them<\/span><\/p>\n

<\/span>Reasons to Conduct Employee Satisfaction Survey<\/b><\/span><\/h2>\n

Organizations worldwide conduct regular employee satisfaction surveys<\/strong> on a quarterly, semi-annual, monthly, or annual basis. The <\/span>importance of employee satisfaction surveys <\/span>ranges from measuring employee engagement to predicting organizational growth prospects.<\/span><\/p>\n

Read More – Employee Satisfaction Surveys: 40+ Questions and Templates<\/a><\/b><\/div>\n

1. Measure Employee Satisfaction and Engagement<\/b><\/h3>\n

An employee satisfaction survey is one of the easiest ways to measure your workers\u2019 satisfaction and engagement levels. Engaged employees are passionate about their job and go one step ahead of their assigned tasks in taking up responsibilities. <\/span><\/p>\n

Studies<\/span> show that engaged employees are 21% more productive as compared to their counterparts. Hence, they are an asset to your organization, and you may want to retain them at any cost.<\/span><\/p>\n

Read More – Your Ultimate Guide to Employee Engagement Surveys<\/a><\/b><\/div>\n

2. Predict Attrition Rate<\/b><\/h3>\n

Did you know that <\/span>8\/10 employees<\/span> plan to quit their jobs just after one bad day? This can be disastrous for an organization as it is expensive to hire new employees. It can range anywhere between 16% – 213% of their annual salary.<\/span><\/p>\n

Workers face several issues at their workplace like an unsupportive boss, dissatisfaction with pay hikes, lack of recognition, poor work-life balance and many more. With an employee satisfaction survey, you can tackle the concerns of your employees before things spiral out of control.<\/span><\/p>\n

3. Understand Work Culture<\/b><\/h3>\n

\"Understand<\/p>\n

Image Source: ISACA<\/span><\/p>\n

Work culture is borne out of multiple factors like attitude and behavior of workers, institutional aims and objectives, governance of top management, and more. <\/span><\/p>\n

For example, some of your worker\u2019s behavior might be in sync with the company\u2019s mission and objectives. In contrast, few other employees may not be receptive to management decisions like dress code policy, merger acquisitions, appraisal policy, and more. <\/span><\/p>\n

Read More – How to Improve Work Environment Using Employee Feedback<\/a><\/b><\/div>\n

4. Value Employee Opinions<\/b><\/h3>\n

Every employee respects an employer who values their opinion. When you lend an empathetic ear to the problems of your employees, they feel cared for. In fact, it encourages them to give more genuine and honest feedback in the future.<\/span><\/p>\n

79% of surveyed employees<\/span> said that they would not accept a job from a company that fails to act against sexual harassment. That\u2019s the power of opinions. An employee satisfaction survey gives you a deep insight into how your workforce relates to social, economic, or political issues. You can be proactive and well prepared to address their impending challenges.<\/span><\/p>\n

5. Means of Self-Reflection<\/b><\/h3>\n

People who introspect about their work are <\/span>23%<\/span><\/a> more productive than people who never analyze their efforts. Employee satisfaction survey takes your employees on that self-reflective path by making them analyze their work challenges, organizational culture, nature of the relationship with their supervisors, and more.<\/span><\/p>\n

Through the survey process, employees can deduce what is good for them and where they are lagging in their professional life. Giving genuine and honest feedback is a proactive way to enhance one\u2019s workplace culture.<\/span><\/p>\n

\"Self<\/p>\n

Image Source: The Process of it<\/p>\n

6. Predict Long-Term Organizational Growth<\/b><\/h3>\n

Employee satisfaction surveys give actionable insights for predicting the future growth prospects of your organization. You get an idea of how employees view the management policies, their satisfaction with respect to pay and perks, the level of coordination between employees and managers, and much more.<\/span><\/p>\n

For example, if most employees are not happy with the current ambiance and HR policies, you can expect a lot of resignations sooner or later. Hiring new employees<\/a> always cost more in terms of effort and finances.<\/span><\/p>\n

\"predict-long-term-organizational-growth\"<\/p>\n

Image Source: Assignment Point<\/p>\n

7. Foster Change at the Workplace<\/b><\/h3>\n

When managers get detailed feedback about their working method, they have a clear understanding of the needs of their team members. Accordingly, employee satisfaction surveys foster long-term behavior changes in the organization. This ensures a friendly working environment by bringing into perspective the needs of both – managers and team members.<\/span><\/p>\n

Similarly, the survey gives the performance of different departments and verticals in a workplace. The best performing departments act as role models for other departments. They can adopt good practices and innovative ideas from the best departments.<\/span><\/p>\n

Read More – Return to Work Survey Questions<\/a><\/b><\/div>\n

8. Get Actionable Data for better Decisions<\/b><\/h3>\n

An employee satisfaction survey gives you concrete data about your employees\u2019 preferences and opinions. With this measurable information, you can make well-informed decisions for the greater benefit of your organization.<\/span><\/p>\n

For example, if 40\/50 employees are not satisfied with a training program at the workplace, it is time to realign your events based on the genuine demand of the workers. This specific data will make you proactive in making changes rather than assuming the crude numbers.<\/span><\/p>\n

9. Easy to Deploy<\/b><\/h3>\n

It is cost-effective and straightforward to create an employee satisfaction survey using some <\/span>best survey software<\/span><\/a> available in the market. Most of them come with attractive employee survey templates, have a combination of open-ended and closed-ended question types, branding options, and more.<\/span><\/p>\n

You can easily edit the customizable templates and share the survey using platforms like social media, email, link, website embedding, and so on. In this way, you will not miss out on feedback from any of your employees.<\/span><\/p>\n

Here are a few Employee Survey Templates<\/a> that you can consider:<\/p>\n

    \n
  1. Employee Satisfaction Survey Template<\/a><\/li>\n
  2. Employee Net Promoter Score (NPS) Template<\/a><\/li>\n
  3. Employee Performance Survey Template<\/a><\/li>\n
  4. Employee Engagement Survey Template<\/a><\/li>\n
  5. Employee Motivation Survey Template<\/a><\/li>\n
  6. Work Environment Survey Template<\/a><\/li>\n<\/ol>\n

    <\/span>How to <\/b>Conduct Employee Satisfaction Survey<\/b><\/span><\/h2>\n

    The process of conducting an employee satisfaction survey consists of various interlinked steps like gathering survey requirements, creating a survey, sharing it on multiple platforms, analyzing the results, and determining follow-up actions.<\/span><\/p>\n

    Let\u2019s dive into these steps in detail:<\/span><\/p>\n

    1. Understand Survey Requirements<\/strong><\/h3>\n

    First and foremost, you need to understand the primary purpose of your survey and gather requirements accordingly. Only then you can take a focussed survey creation approach. Else, with a lack of concrete direction, you might end up wasting time and budget.<\/span><\/p>\n

    You can start by brainstorming your survey requirements on these lines:<\/span><\/p>\n

      \n
    • Does your survey have a long-term or short-term goal?<\/span><\/li>\n
    • What kind of feedback do you wish to gather?<\/span><\/li>\n
    • Can you meet the budgetary requirements?<\/span><\/li>\n
    • Do you have the resources to survey all your employees?<\/span><\/li>\n
    • What is your survey frequency?<\/span><\/li>\n
    • Will the surveys be conducted online or offline?<\/span><\/li>\n
    • What will be the follow-up action after the survey?<\/span><\/li>\n
    • What are the lessons learned from the previous survey?<\/span><\/li>\n<\/ul>\n

      2. Create a Survey<\/a><\/strong><\/h3>\n

      This is the crucial stage of survey creation where you need to decide the survey mode,  the type, and the number of survey questions. Powerful survey tools like <\/span>ProProfs Survey Maker<\/strong> make this process easier with the availability of ready-to-use, customizable survey templates. You just need to edit the employee satisfaction survey questions to suit your business needs. These questions can be both qualitative and quantitative<\/a>.<\/span><\/p>\n

      For example, a multiple-choice question<\/a> collects quantitative data from your employees. They simply have to select from predefined answer options. In contrast, essay-type questions require your employees to give detailed feedback to a question. This qualitative data<\/a> gives you an in-depth understanding of their sentiments.<\/span><\/p>\n

      \"Create<\/p>\n

      Watch: How to Create Your Online Survey in Under 5 Minutes<\/strong><\/p>\n