{"id":40881,"date":"2021-12-15T04:14:06","date_gmt":"2021-12-15T04:14:06","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=40881"},"modified":"2025-04-21T07:57:13","modified_gmt":"2025-04-21T07:57:13","slug":"likert-scale","status":"publish","type":"post","link":"https:\/\/www.proprofssurvey.com\/blog\/likert-scale\/","title":{"rendered":"What Is a Likert Scale: Definition, Types, Examples & Questions"},"content":{"rendered":"\r\n
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Likert Scale<\/span>\u00a0is the perfect means for collecting focused opinions on a particular topic.\u00a0At times, a simple yes or no could be sufficient when you need to survey customers, employees, or target audiences about their perceptions and opinions. However, when you are required to dig deeper into the respondent\u2019s thoughts, you\u2019ll need a different survey option.<\/span><\/p>\r\n\r\n\r\n\r\n

Even though you might not be familiar with the name \u2018<\/span>Likert Scale<\/span><\/i>\u2019, there are possibilities that you may have taken scale surveys in the past. Such surveys make complex opinions simple to understand. And in this blog, we\u2019ve covered everything about the Likert Scale in order for you to capture deep customer insights effectively.<\/span><\/p>\r\n\r\n\r\n\r\n

<\/span>What Is A Likert Scale?<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n

Likert Scale is basically a type of scale used to measure the respondent\u2019s opinion towards a particular subject. The survey takers are given single choice and close-ended questions that allow the brands to collect more detailed information than a yes\/no binary answer.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

The chief reason for the popularity of the Likert scale is its potential to offer different levels of agreement, quality, and disagreement to the respondents for accurate insights about a subject. Such surveys are usually formed on a scale of 5 or 7 points for expressing the degree of satisfaction, agreement,\u00a0 likelihood, and frequency of using a specific product or service.<\/span><\/p>\r\n\r\n\r\n\r\n

<\/span>Types Of Likert Scale With Examples & Questions<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n

As the Likert Scale definition suggests – these surveys are employed to gauge the level of agreement on a specific topic.\u00a0 For example, on a scale of Strongly Disagree to Agree Strongly. Such scales can be used for a variety of reasons from measuring frequency, quality, likelihood to the satisfaction of a particular aspect of a product\/brand.<\/span><\/p>\r\n\r\n\r\n\r\n

Likert Scale Surveys are primarily created on a scale of 5 or 7, having the neutral position at the center. However, 4 or 6 scale surveys are also employed when the respondents<\/a> must provide a clear opinion without being neutral.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

7 scale surveys are more commonly used as they offer more choices to the respondents to match their sentiments exactly. Whereas 5 scale surveys are preferred when there are limitations around question length and screen size, especially with the survey modes including SMS or mobile-based survey modes.<\/span><\/p>\r\n\r\n\r\n\r\n

Now let\u2019s discuss commonly used Likert Scale examples and types:<\/span><\/p>\r\n\r\n\r\n\r\n

(a) 4 Point Likert Scale<\/b><\/h3>\r\n\r\n\r\n\r\n

Basically, a 4 point Likert scale is a forced scale, which essentially means forcing a respondent to form an opinion, either way.\u00a0 Market researchers use 4 points Likert scale when a user\u2019s opinion is essential without being neutral on a specific topic, such as:<\/span><\/p>\r\n\r\n\r\n\r\n