{"id":42693,"date":"2022-05-09T04:07:49","date_gmt":"2022-05-09T04:07:49","guid":{"rendered":"https:\/\/www.proprofssurvey.com\/blog\/?p=42693"},"modified":"2025-04-22T11:29:24","modified_gmt":"2025-04-22T11:29:24","slug":"nps-survey-questions","status":"publish","type":"post","link":"https:\/\/www.proprofssurvey.com\/blog\/nps-survey-questions\/","title":{"rendered":"How to Ask NPS Survey Questions: A Detailed Guide With 50+ Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ever built a fantastic product only to watch customers disappear after a single purchase? It&#8217;s frustrating, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product quality matters in customer retention, but even if you have a stellar product, without loyalty, word-of-mouth buzz, or passionate advocates, brands seldom survive in the competitive landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do do find out what\u2019s deterring your customers from being loyal? By asking <\/span><span style=\"font-weight: 400;\">NPS survey questions<\/span><span style=\"font-weight: 400;\">, of course! But here\u2019s the catch: getting meaningful NPS insights hinges on asking the right questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide offers over 50 NPS question examples for all scenarios that you can directly use in your surveys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s begin.<\/span><\/p>\n<p><strong>Watch: How to Create a Net Promoter Score (NPS) Survey Easily with ProProfs?<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U9XmbF9tQ6w?si=Rr5evI9J4Scqe5wb\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_an_NPS_Survey_Question\"><\/span><strong>What Is an NPS Survey Question?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>An NPS survey question measures customer loyalty and <\/b><a href=\"https:\/\/www.proprofssurvey.com\/blog\/customer-satisfaction-metrics\/\"><b>satisfaction<\/b><\/a><b> by asking respondents how likely they are to recommend a product, service, or company to others. <\/b><span style=\"font-weight: 400;\">It typically asks respondents to rate their likelihood of recommending your business, product, or service to a friend or colleague on a scale of 0 to 10.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a common example:<\/span><\/p>\n<p><b><i>On a scale of 0 to 10, how likely are you to recommend [Company Name] to a friend or colleague?<\/i><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47731 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2022\/05\/On-a-scale-of-0-to-10-how-likely-are-you-to-recommend-Company-Name-to-a-friend-or-colleague_.png\" alt=\"\" width=\"1000\" height=\"449\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>The responses are then categorized into three groups:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoters (9-10):<\/b><span style=\"font-weight: 400;\"> These are highly satisfied and loyal customers who are likely to recommend your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Passives (7-8):<\/b><span style=\"font-weight: 400;\"> These customers are satisfied but not overly enthusiastic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Detractors (0-6):<\/b><span style=\"font-weight: 400;\"> These are unhappy customers who are unlikely to recommend your brand and may even discourage others from doing so.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The NPS question is often followed by an <\/span><b>open-ended prompt<\/b><span style=\"font-weight: 400;\">, like &#8220;What is the primary reason for your score?&#8221; This follow-up question allows you to capture qualitative insights that explain the numerical score, giving a fuller picture of customer sentiment and areas for improvement.<\/span><\/p>\n<p><b>Watch: How to Calculate Net Promoter Score: 3 Easy Steps<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BcUtCoUkUGs?si=oIMuw-wP1EqVRuVg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_Limitations_of_Using_NPS_Surveys\"><\/span><strong>What Are the Benefits &amp; Limitations of Using NPS Surveys?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">NPS surveys are incredibly useful, but they are not without pitfalls. By understanding both the benefits and limitations, you can use NPS surveys more effectively as part of a broader strategy to enhance customer experience and loyalty.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a detailed look at each:<\/span><\/p>\n<h3><b>Benefits of Using NPS Surveys<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simple and Easy to Use<\/b><span style=\"font-weight: 400;\">: NPS surveys are straightforward for both businesses and customers. A single core question quickly gauges loyalty, making it easy to deploy and analyze.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benchmarking Capabilities<\/b><span style=\"font-weight: 400;\">: NPS provides a standardized metric that allows you to benchmark your performance against competitors or industry standards, giving you a clear view of where you stand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictive of Growth<\/b><span style=\"font-weight: 400;\">: NPS is a leading indicator of growth, as it directly correlates with customer retention, repeat purchases, and referrals\u2014key drivers of revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actionable Insights<\/b><span style=\"font-weight: 400;\">: Follow-up questions in NPS surveys uncover specific reasons behind scores, helping you pinpoint what drives satisfaction or dissatisfaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer-Centric Focus<\/b><span style=\"font-weight: 400;\">: NPS helps build a customer-focused culture by consistently measuring and improving customer loyalty and satisfaction.<\/span><\/li>\n<\/ol>\n<h3><b>Limitations of Using NPS Surveys<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lack of Depth<\/b><span style=\"font-weight: 400;\">: The simplicity of NPS can be a limitation. A single question may not capture the full spectrum of customer sentiment or the complexities behind their loyalty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Potential for Bias<\/b><span style=\"font-weight: 400;\">: NPS scores can be influenced by temporary emotions or specific interactions, which may not reflect the overall customer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Limited Context<\/b><span style=\"font-weight: 400;\">: NPS doesn\u2019t explain <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> customers feel a certain way unless follow-up questions are included, making it less useful in isolation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Not Comprehensive<\/b><span style=\"font-weight: 400;\">: NPS focuses solely on the likelihood of recommendation, which may not always correlate with actual customer behavior or other important satisfaction metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cultural Differences<\/b><span style=\"font-weight: 400;\">: NPS scores can vary across different cultures or regions, where willingness to recommend may be influenced by local customs or social norms.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Types_of_NPS_Survey_Questions\"><\/span><strong>What Are the Types of NPS Survey Questions?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To get the most valuable insights from an NPS survey, it\u2019s essential to diversify the types of questions you ask. Different types of questions help capture various facets of customer sentiment, experiences, and expectations. Here are the key types of NPS survey questions you should consider:<\/span><\/p>\n<h3><b>1. Quantitative NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These are direct, numerical questions designed to measure customer loyalty and satisfaction levels. They provide a clear, quantifiable metric that is easy to track over time.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;On a scale of 0 to 10, how likely are you to recommend our product\/service to a friend or colleague?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Establish a baseline for customer loyalty and track changes over time.<\/span><\/p>\n<h3><b>2. Qualitative NPS Follow-Up Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After collecting the core NPS score, these open-ended questions invite customers to elaborate on their score, providing context and deeper insights.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;What is the primary reason for the score you gave?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Understand the motivations behind a customer&#8217;s rating, whether positive, neutral, or negative, to uncover specific areas for improvement or strengths to build on.<\/span><\/p>\n<h3><b>3. Experience-Based NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions focus on specific interactions or experiences the customer had with your company, such as a recent purchase, a support call, or a product feature.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;How likely are you to recommend our company based on your most recent customer service experience?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Identify which particular interactions impact overall satisfaction and loyalty, helping you pinpoint exactly where improvements are needed.<\/span><\/p>\n<h3><b>4. Customer Journey NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions target different stages of the customer journey, such as onboarding, usage, renewal, or post-purchase. They help you understand how satisfaction varies at each touchpoint.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;How likely are you to recommend us after your onboarding experience?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Determine if any specific stage in the customer journey is negatively or positively impacting the overall NPS, allowing for targeted interventions.<\/span><\/p>\n<h3><b>5. Outcome-Oriented NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Outcome-oriented questions focus on the results or benefits the customer has achieved by using your product or service. They gauge satisfaction based on whether the product\/service delivers the promised value.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;How likely are you to recommend us based on the results you&#8217;ve achieved using our product?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Understand if the perceived value aligns with customer expectations, and how well your product or service delivers on its promises.<\/span><\/p>\n<h3><b>6. Comparative NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions compare your brand, products, or services directly against your competitors. They are designed to understand how customers perceive your company in relation to other options available to them.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;How likely are you to recommend us compared to our competitors?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Assess your competitive standing and identify differentiators or areas where you need to catch up.<\/span><\/p>\n<h3><b>7. Engagement-Specific NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions measure customer engagement with specific features, content, or services. They help identify which aspects of your offerings resonate most with your customers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;How likely are you to recommend our [specific feature\/service]?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Understand which parts of your product or service drive the most satisfaction and engagement, guiding future development priorities.<\/span><\/p>\n<h3><b>8. Retention-Focused NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Retention questions are designed to uncover what keeps customers loyal and what might cause them to leave. They help you understand the factors influencing long-term customer retention.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;What would make you consider discontinuing your use of our product\/service?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Identify potential risks to customer retention and address them proactively.<\/span><\/p>\n<h3><b>9. Behavioral NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions focus on the customer\u2019s actual behaviors rather than just their intentions or feelings. They provide insights into how customers engage with your brand in real life.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;Have you recommended our product\/service to a friend or colleague in the past six months?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Validate NPS scores by linking customer intentions (likelihood to recommend) to actual actions.<\/span><\/p>\n<h3><b>10. Future-Focused NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions look ahead to understand what your customers expect or hope for in the future. They help gauge long-term satisfaction potential.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Example:<\/b><span style=\"font-weight: 400;\"> &#8220;What features or improvements would make you more likely to recommend us in the future?&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Purpose:<\/b><span style=\"font-weight: 400;\"> Gather insights on emerging needs or expectations that could affect customer satisfaction and loyalty down the road.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"50_NPS_Survey_Questions_to_Ask_in_Your_Next_NPS_Survey\"><\/span><strong>50+ NPS Survey Questions to Ask in Your Next NPS Survey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">NPS surveys are not limited to a single question. To gain deeper insights, you can ask a variety of follow-up questions that capture different aspects of the customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 50+ NPS survey questions across multiple categories to help you craft a more comprehensive survey.<\/span><\/p>\n<h3><b>1. Core NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These are the standard NPS questions designed to measure customer loyalty and satisfaction. These questions are directly focused on understanding whether a customer is willing to recommend your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use <\/span><a href=\"https:\/\/www.proprofssurvey.com\/blog\/employee-net-promoter-score\/\"><span style=\"font-weight: 400;\">employee NPS (eNPS) survey<\/span><\/a><span style=\"font-weight: 400;\"> questions to measure your employees\u2019 loyalty to your company. It will also enable companies to prevent an employee from leaving your company by resolving their issues.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these questions as the first step to gauge overall sentiment toward your brand.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On a scale of 0 to 10, how likely are you to recommend our product\/service to a friend or colleague?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On a scale of 0 to 10, how likely are you to recommend our company to other businesses?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How likely are you to recommend our customer support services to others?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How likely are you to recommend our [specific product] to others?<\/span><\/li>\n<\/ol>\n<h3><b>2. Follow-Up Questions for Promoters<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions target customers who rated you 9 or 10. The aim is to understand what you\u2019re doing well and what drives their loyalty.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these to identify your key strengths and successful strategies, and to pinpoint what makes your promoters stay loyal to your brand.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"5\">\n<li><span style=\"font-weight: 400;\"> What did you enjoy most about your experience with our product\/service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What feature or aspect of our service would you like to see improved, even though you are happy with it?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What convinced you to choose our product\/service over others in the market?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What\u2019s one thing we should never change about our product\/service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How can we further improve to keep you as a loyal customer?<\/span><\/li>\n<\/ol>\n<h3><b>3. Follow-Up Questions for Passives<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions are aimed at customers who rated you 7 or 8. The goal is to uncover what prevents them from becoming promoters and how you can enhance their experience.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these to identify areas where you need to improve to turn neutral customers into loyal advocates.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"10\">\n<li><span style=\"font-weight: 400;\"> What could we do to earn a 9 or 10 rating from you?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What\u2019s the one thing you feel is missing from our product\/service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Did any aspect of our service leave you less than fully satisfied?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What factors influenced your decision to not give a higher score?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What other companies or products do you consider alongside ours?<\/span><\/li>\n<\/ol>\n<h3><b>4. Follow-Up Questions for Detractors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions focus on customers who rated you between 0 and 6. The goal is to understand their dissatisfaction and find ways to address their concerns.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these questions to identify critical issues that need urgent attention to prevent churn and negative word-of-mouth.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47730 size-full\" src=\"https:\/\/www.proprofssurvey.com\/blog\/wp-content\/uploads\/2022\/05\/Follow-Up-Questions-for-Detractors.png\" alt=\"\" width=\"1000\" height=\"539\" \/><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"15\">\n<li><span style=\"font-weight: 400;\"> What is the primary reason for your score?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What could we have done better to improve your experience?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Did you face any issues or challenges while using our product\/service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What do you feel is the biggest drawback of our product\/service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What changes would make you reconsider recommending us?<\/span><\/li>\n<\/ol>\n<h3><b>5. Product-Specific NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions focus on specific products or features to gauge satisfaction and identify areas for improvement.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these when you want targeted feedback on particular products or features, especially after a launch or update.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"20\">\n<li><span style=\"font-weight: 400;\"> How likely are you to recommend [specific product or feature] to others?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What do you like most about [specific product or feature]?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How does [specific product or feature] compare to others you have used?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What additional features would you like to see in [specific product]?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Did [specific product] meet your expectations?<\/span><\/li>\n<\/ol>\n<h3><b>6. Customer Experience NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions focus on the overall customer experience, including interactions with customer service, sales teams, or support.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these to gather insights on how different customer touchpoints impact overall satisfaction.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"25\">\n<li><span style=\"font-weight: 400;\"> How likely are you to recommend our company based on your most recent interaction with our customer service team?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How satisfied are you with the speed of our service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How effectively did our team address your issue or concern?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How easy was it to find the information you needed on our website?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How likely are you to recommend our company based on your purchase experience?<\/span><\/li>\n<\/ol>\n<h3><b>7. Relationship NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions evaluate the overall relationship with your company beyond just one product or service.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these to assess the strength of your relationship with long-term or high-value clients.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"30\">\n<li><span style=\"font-weight: 400;\"> How likely are you to recommend our company as a long-term business partner?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How satisfied are you with the quality of communication with our account management team?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How likely are you to continue doing business with us in the future?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How satisfied are you with the frequency and relevance of our updates or communications?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How likely are you to refer other businesses to us?<\/span><\/li>\n<\/ol>\n<h3><b>8. Competitor Comparison NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions compare your brand to competitors, helping you understand your competitive positioning.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these to identify areas where you outperform or lag behind your competition.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"35\">\n<li><span style=\"font-weight: 400;\"> How do we compare to other similar products\/services you have used?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What makes our product\/service stand out compared to others in the market?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What does our competitor offer that you wish we did?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How likely are you to switch to a competitor in the next six months?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What\u2019s one thing our competitors do better than us?<\/span><\/li>\n<\/ol>\n<h3><b>9. Feature Feedback NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions gather specific feedback on new or existing features.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these after launching a new feature or update to understand its impact on customer satisfaction.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"40\">\n<li><span style=\"font-weight: 400;\"> How satisfied are you with the latest feature update?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How often do you use the [specific feature]?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What is your favorite feature in our product, and why?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Are there any features you find difficult or confusing to use?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What additional features would enhance your experience with our product?<\/span><\/li>\n<\/ol>\n<h3><b>10. Open-Ended NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions invite customers to share detailed feedback in their own words, providing <\/span><a href=\"https:\/\/www.proprofssurvey.com\/blog\/qualitative-data\/\"><span style=\"font-weight: 400;\">qualitative insights<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use <\/span><a href=\"https:\/\/www.proprofssurvey.com\/blog\/how-to-analyze-open-ended-survey-questions\/\"><span style=\"font-weight: 400;\">open-ended questions<\/span><\/a><span style=\"font-weight: 400;\"> to uncover deeper insights and unanticipated feedback that may not emerge from close-ended questions.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"45\">\n<li><span style=\"font-weight: 400;\"> What is the one thing you would change about our product or service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What was the most memorable experience you had with our brand?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What do you think sets us apart from other companies in our industry?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What would you like to see from us in the future?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What\u2019s the one thing we could do to make you happier with our product\/service?<\/span><\/li>\n<\/ol>\n<h3><b>11. Retention and Loyalty NPS Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These questions measure customer loyalty and retention factors, helping you understand what keeps customers coming back.<\/span><\/p>\n<p><b>Use Case:<\/b><span style=\"font-weight: 400;\"> Use these to identify the core drivers of customer loyalty and retention.<\/span><\/p>\n<p><b>Example Questions:<\/b><\/p>\n<ol start=\"50\">\n<li><span style=\"font-weight: 400;\"> How likely are you to renew your subscription with us?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What is the biggest reason you continue to use our product\/service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What would make you consider discontinuing your use of our product\/service?<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Gather_Actionable_Data_Gauge_Customer_Loyalty_With_NPS_Survey_Questions_Now\"><\/span><strong>Gather Actionable Data &amp; Gauge Customer Loyalty With NPS Survey Questions Now!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using NPS survey questions, you can not only measure customer satisfaction and loyalty but also gather deep insights into how a customer feels about your brand. It is an effective way to gather <\/span><a href=\"https:\/\/www.proprofssurvey.com\/blog\/qualitative-vs-quantitative-data\/\"><span style=\"font-weight: 400;\">qualitative as well as quantitative feedback<\/span><\/a><span style=\"font-weight: 400;\"> from customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By <\/span><a href=\"https:\/\/www.proprofssurvey.com\/blog\/how-to-analyze-survey-data\/\"><span style=\"font-weight: 400;\">analyzing the responses<\/span><\/a><span style=\"font-weight: 400;\"> to NPS questions, you can work on the constructive criticism received from the users to improve your products and services and boost customer satisfaction. This is what will keep your business growing and thriving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use the best NPS software like <\/span><a href=\"https:\/\/www.proprofssurvey.com\/net-promoter-score-survey\/\"><span style=\"font-weight: 400;\">ProProfs Survey Maker<\/span><\/a><span style=\"font-weight: 400;\"> to give wings to your customer research and feedback collection process. With <\/span><a href=\"https:\/\/www.proprofssurvey.com\/templates\/nps-survey\/\"><span style=\"font-weight: 400;\">ready-to-use NPS templates<\/span><\/a><span style=\"font-weight: 400;\">, you can create effective surveys, target the right audience, share them easily through multiple platforms, and access meaningful analytics to make informed business decisions.<\/span><\/p>\n<p><a href=\"https:\/\/www.proprofs.com\/survey\/register\/\"><span style=\"font-weight: 400;\">Get started free<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 or <\/span><a href=\"https:\/\/www.proprofs.com\/survey\/register\/?demo\"><span style=\"font-weight: 400;\">get a demo<\/span><\/a><span style=\"font-weight: 400;\"> to know more!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_More_About_NPS_Surveys\"><\/span><strong>Learn More About NPS Surveys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><b> Where and when should you ask your NPS survey questions?<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ask NPS questions after significant customer interactions, like post-purchase, onboarding, or support experiences. Use digital channels like email, in-app pop-ups, or website prompts to reach customers at the right time.<\/span><\/p>\n<h4><b> When &amp; Where to Implement NPS Survey Questions?<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Implement NPS surveys at key touchpoints in the customer journey, such as after product usage, service delivery, or renewal. They can be deployed on your website, via email, in-app, or within customer portals.<\/span><\/p>\n<h4><b> Who should be using NPS survey questions?<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">NPS surveys are valuable for businesses of all sizes across various industries. They are particularly useful for customer success teams, marketers, product managers, and executive leadership to gauge customer loyalty and satisfaction.<\/span><\/p>\n<h4><b> How many questions should an NPS survey have?<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">An NPS survey typically includes 1-3 questions: the core NPS question, followed by 1-2 open-ended questions for deeper insights.<\/span><\/p>\n<h4><b> What is a good NPS score?<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A good NPS score varies by industry, but generally, a score above 0 is considered positive, above 50 is good, and above 80 is excellent.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever built a fantastic product only to watch customers disappear after a single purchase? It&#8217;s frustrating, right? Product quality matters in customer retention, but even if you have a stellar product, without loyalty, word-of-mouth buzz, or passionate advocates, brands seldom survive in the competitive landscape. So, how do do find out what\u2019s deterring your customers&#8230;<\/p>\n","protected":false},"author":6,"featured_media":47832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-42693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-questionnaires"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Ask NPS Survey Questions: A Detailed Guide With 50+ Examples<\/title>\n<meta name=\"description\" content=\"Discover what NPS survey questions are, their benefits &amp; how they help measure customer loyalty. 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