What is Market Research Software?

Market research software helps you collect valuable data from your target audience via surveys, polls, forms, quizzes, and more. With the best market research software, you can gain rich insights into market trends, customer demographics, business rivals, and consumer behavior. With a well-curated market research survey, you can identify the demand for a particular product or service before you launch them in the market.

How to Create Market Research Survey

Create your market research survey in 4 simple steps


Select a ready-to-use market research survey template


Choose from 20+ question-types


Customize with logo, themes, & images


Share as a link, email, or embed on website

 market research survey template

Select a ready-to-use market research survey template

To make things easier for you, we have listed multiple market research survey templates that have been designed by experts. Simply pick one and get started easily.

Choose from 20+ question-types

Choose from 20+ question-types

Choose from 20+ question types including multiple-choice, checkboxes, rating scale, and more. Add branching to questions to get all the answers you need.

Customize with logo, themes, & images

Target the right audience by customizing your market research surveys. Select relevant themes, pick the right colors, and add your company logo to make every survey your own.

Share as a link, email, or embed on website

Share as a link, email, or embed on website

Once you think your survey is market-ready, it's time to take it live. Share your survey as a link, via email, social media, or embed it directly on your website.

What Are the Advantages of Using Market Research Software?

Reduce Research Costs
Reduce Research Costs

Hiring an external research agency can prove to be quite expensive as well as time-consuming for your business. With the right survey tool, you can design, create, share surveys in minutes and reduce research costs

Connect With Your Target Audience
Connect With Your Target Audience

A research survey tool helps you connect with your target audience on multiple channels such as email, social media, website, help center, and more. Design beautiful surveys, polls, forms, and connect with your target audience.

Understand Your Competition
Understand Your Competition

Market research survey software helps you identify your closest competitors in the market. You can understand their in-demand products and explore features that appeal the most to customers.

Create Insightful Reports
Create Insightful Reports

Market research tools offer a simple reporting dashboard that makes it easier to evaluate the feedback and take action. You can create custom reports and see your daily, weekly, or monthly responses.

Survey Your Target Audience

Market research surveys & analysis made simple

With our online market research software, you can ask the right questions in multiple ways - you can create surveys, forms, share polls, or target your audience with website pop-ups. Choose from our 100+ pre-designed templates and get started in minutes. For successful market analysis, ProProfs Survey Maker helps you generate presentation-ready reports. Just a single glance and you can easily see who took your survey and when, how they answered, and more.

  • tick Survey Surveys, polls, popups & forms
  • tick Survey 100+ready-to-use templates
  • tick Survey Presentation-ready reports
online market research software

Analyze Customer Feedback

Gather customer insights & improve satisfaction
Analyze Customer Feedback

Use NPS surveys to monitor the likelihood of customers in recommending your brand to others. With customer satisfaction surveys, you can understand how happy customers are with your available products/services in the market. To gain real-time insights from customers or prospects, you can even embed feedback forms on your website. Share in-depth surveys with your customers to understand “what makes them buy” or “why they churn”

  • tick Survey NPS & CSAT
  • tick Survey Feedback forms
  • tick Survey Customer surveys

Develop Better Products & Services

Understand market demand & meet customer expectations

Get your business market ready by understanding the demands and expectations of your target audience. Share demographic surveys and segment your audience into meaningful groups. With our top market research software, you can share product feedback surveys and identify areas where your product misses to hit the sweet spot. Make every survey your own by adding themes, colors, company logo, and increase response rates.

  • tick Survey Segment your audience
  • tick Survey Product feedback surveys
  • tick Survey Customize with themes, colors & logo
top market research software

Multichannel Market Research

Reach your global audience anytime, anywhere
free market research software

Share your surveys, forms, polls on multiple channels. For instance, you can choose to share a survey via email, conduct a poll on your social media pages, or embed a market research form directly on your website. Integrate our free market research software with CRM and marketing automation tools so that follow up is easy. Export reports in multiple formats and get key stakeholders involved in your decision-making process.

  • tick Survey Conduct research on multiple channels
  • tick Survey Integrate with CRM & other tools
  • tick Survey Export market research data


  • Perfect for Online Market Research
    ProProfs lets you easily add a survey to your website, blog or facebook page. I used it for online market research and it generated valuable data & an ongoing conversation across platforms.
    Susan Emmer
    Susan Emmer,

    Startup Marketing and Branding Expert

  • Impressed with ProProfs Survey Maker!
    I am most impressed with the product. It is simple to use. Everyone should give it a try!
    Prof. Daniel Stein
    Prof. Daniel Stein,

    Director of Technology, Touro College

  • Excellent Customer Service
    I've been very pleased with the customer service of ProProfs. The customer service executives have always been friendly, understanding and professional in their interactions. Highly recommend their service!
    Bill Wisell
    Bill Wisell,

    Health Licensing Coordinator, Nebraska Department of Human and Health Services

Try ProProfs Market Research Software For Free

ProProfs Survey is the #1 tool to gain quality research data
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