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20+ Employee Exit Survey Questions to Track Employee Attrition

20+ Employee Exit Survey Questions to Track Employee Attrition

It’s painful to see talented people leave the company. But smart employers use this opportunity to gather honest feedback from exiting employees about the workplace environment and strengths with employee exit surveys. Exit surveys are a great tool to open conversations and track employee attrition. You can assess why a current employee has decided to...
How Demographics Surveys Make Marketing Metrics Stand-Out

How Demographics Surveys Make Marketing Metrics Stand-Out

Do you include a demographic survey as a part of your product research strategy?  Without demographic information, your entire marketing strategy can seem directionless. It is nearly impossible to create a marketing plan for your target market without knowing a few basic background information about them.  Let’s face it: The thousands of megabytes of data...
Mastering Survey Success: Crafting Effective Introductions

Mastering Survey Success: Crafting Effective Introductions

Survey research is a powerful tool for gathering insights and feedback from your target audience. But if your survey introduction is lackluster or confusing, it can significantly impact the quality of the data you collect. That’s why it’s essential to master the art of crafting effective survey introductions that engage your audience and set the...
Employee Motivation Survey: 30+ Questions & Ready-to-Use Templates

Employee Motivation Survey: 30+ Questions & Ready-to-Use Templates

Employee productivity is subject to several factors. Perhaps one of the most impactful factors is how motivated and passionate they feel about the work they do. Globally, disengaged employees result in a loss of $7.8 trillion in terms of productivity. This is why overlooking employee satisfaction and motivation can be highly risky. Employee motivation surveys...
Customer Segmentation: A Hands-on Guide for Businesses

Customer Segmentation: A Hands-on Guide for Businesses

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes. The importance of personalized customer experiences cannot be overstated enough. However, customer needs and preferences vary vastly. This makes it challenging to keep up with the demands and offer relevant services.  Enter- customer segmentation!...
Client Onboarding Questionnaire: Best Practices & 20+ Questions

Client Onboarding Questionnaire: Best Practices & 20+ Questions

If we are being honest, no one is a fan of the constant back and forth of emails that goes into collecting information for starting a new project. Perhaps this is why over 90% of customers feel businesses could do better when it comes to onboarding experiences.  How you start the relationship with your clients...
What is the Purpose of Surveys & What Are Its Benefits?

What is the Purpose of Surveys & What Are Its Benefits?

““Why” and “how” are words so important that they cannot be too often used.” – Napoleon Bonaparte. Surveys help you answer a range of whys and hows! You might be sending out surveys day in and day out, but unless you are mindful of the purpose of survey, you will not be able to achieve...
Measuring Customer Loyalty: 12 Proven Metrics

Measuring Customer Loyalty: 12 Proven Metrics

The Pareto Principle states that 80% of your business comes from 20% of your customers.  This puts loyal customers at the apex of your business performance enhancement strategy. To identify who your most valuable customers are, you should measure customer loyalty metrics. Loyal customers are emotionally connected to a business. Such loyalty stems from top-notch...
Your Ultimate Guide to Brand Perception

Your Ultimate Guide to Brand Perception

“Your brand is what other people say about you when you are not in the room.”–    Jeff Bezos, founder of Amazon Be it a small or a big business, having a good brand perception is a universal business goal. Brand perception is a crucial indicator of how well your customers are able to connect...
Employee Feedback: 20 Great Examples & It’s Importance

Employee Feedback: 20 Great Examples & It’s Importance

The term “employee feedback” doesn’t trigger pleasant memories in most employees. In fact, quite contrarily, it is mostly considered as the harbinger of discomfort, anxiety, and harsh criticism raining down from supervisors. However, a healthy feedback loop is what sustains long-term growth. It makes one aware of where change is necessary and the challenges that...