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21 Best Online Survey Software & Tools (Free + Paid)

15 Best Online Survey Tools & Software in 2022

If you want to hear the voice of the customers, the first step is to get a top online survey software at your disposal. The right survey tool would not only help you collect customer feedback but also improve data quality and relevancy.

But with so many tools available in the market, finding the one that would suit your business becomes difficult.

Remember, more features do not make a tool better. The question is whether those features fit your requirements or not.

Easier said than done, right?

That’s why we have compiled this comprehensive list of the best online survey tools to help you make the right decision. We have added the following traits for each tool:

  • Key features
  • Pros
  • Cons
  • Pricing

So, prepare a checklist, and let’s go through our list to find robust survey software for your business.

21 Best Online Survey Tools & Software (2023)

These days the market is full of different online survey tools. But not every survey tool is suitable for your business needs, so let’s analyze the 15 best survey software & tools in detail, along with their pros and cons.

1. ProProfs Survey Maker

ProProfs Survey Maker is one of the best free online survey tools available. It enables businesses to gather user feedback by designing various surveys like NPS surveys, pop-up surveys, website surveys, in-app surveys, customer satisfaction surveys, etc. This online questionnaire software also offers a reporting dashboard that makes it easy to analyze customers’ responses and take action. Moreover, the automatic grading of users’ responses makes the complete survey process smooth.

Key Features:

  • 100+ inbuilt survey templates
  • 20+ question types available
  • Surveys can be customized using colors, fonts, images, and company logos
  • Integrations with third-party tools like Zendesk, Salesforce, and Mailchimp
  • Survey links can be copied to websites, emails, and social media
  • Reporting dashboard offers insights like who took your survey, when, and how
  • 70+ language supported


  • Customer-friendly interface
  • Excellent survey integration with Google Analytics
  • Branching and conditional logic
  • Massive inbuilt survey questions library for every situation


  • Although the interface is customer-friendly, it looks old
  • Very few features are available in the basic version
  • Fewer integrations with third-party tools.

Pricing: Starts from $19 per month.

Best suited for: Companies of all sizes.

2. Qualaroo

Qualaroo is the most versatile online survey software that helps in gathering real-time visitors’ insights to boost website performance. It provides actionable user-behavior insights like who visited your website, which page they visited, user’s visit history, etc. You can collect feedback from users by deploying “Qualaroo Nudge” on your website. 


  • Collect unique visitors’ information like which products your customers like, what they think of your website, etc.
  • Integration with tools like Slack, Google Analytics, Salesforce, Intercom, etc.
  • Range of professionally designed survey templates 
  • Qualaroo Nudge can be deployed on mobile sites, websites, and in-app
  • Customer feedback text can be analyzed using “Sentiment Analysis”


  • No-code implementation of Qualaroo Nudges
  • Customizable Qualaroo Nudges 
  • AI-powered analytics tool
  • Easily harness web visitor intent to drive conversions


  • Reporting section is complicated to use
  • The user- interface could be more attractive
  • Dashboard visuals can be improved

Pricing: Starts at $69/month

Best suited for: Companies of all sizes.

3. Typeform

Typeform is one of the best online survey maker software, famous for having a unique interface; it shows one question at a time. It is used to create conversational surveys that gather deeper user insights. You can also attach photos and videos to your survey questions. You can also sync survey responses with tools like Google Sheets to efficiently organize and analyze your data. 


  • 800+ survey and form templates
  • Everything in surveys, from colors to question types, can be customized 
  • Integration with tools like MailChimp, monday.com, and Hubspot
  • 20+ question types
  • Quickly generate shareable reports for sending to other departments for in-depth analysis


  • No coding is required to deploy the survey
  • Conditional logic feature to ask the right follow-up questions
  • Easily share surveys through emails, websites, and social media
  • Surveys are responsive on every screen


  • The basic plan is restricted to 1 user
  • Reporting and data exporting features need improvement
  • Integrations are a bit costly

Pricing: Basic plan starts from 25 USD per month. A free trial is also available.

Best suited for: Small companies as well as business enterprises.

Also Read: 11 Best Typeform Alternatives And Competitors

4. Google Forms

Google Forms is a free online survey software platform that allows users to create, edit and share surveys and forms online easily. It enables you to add multiple types of questions to the survey using the drag-and-drop feature. The tool provides you with real-time response information and charts. You can also export the survey results in Google Sheets directly. 


  • Easily customize the colors, fonts, and images of your surveys.
  • Custom logic feature to show questions based on previous answers
  • Charts and graphs for deeper data analysis
  • Share surveys via email, link, or websites
  • Industry-leading security measures to keep data safe


  • Built-in intelligence to set response validation rules
  • Surveys responsive on every type of device
  • All the uploaded files are encrypted
  • Analyze results together with your team using online collaboration


  • Few customizations options
  • Integration with video & photos is complicated
  • Difficult to share survey results with others

Pricing: Basic plan starts from $0/month.

Best suited for: Small organizations

Also Read: 25 Best Google Forms Alternatives and Competitors

5. Woorise

Woorise is another online survey maker software that helps companies create beautiful surveys using multiple question types, logic features, and customized branding. Using Woorsie, you can create and modify surveys without any coding knowledge. Responses can be viewed in real-time and graphically, which aids in their easy analysis.


  • Wide range of pre-built survey templates 
  • Surveys can be customized to match your brand’s themes
  • Share surveys on your landing page, websites, email, and social media
  • Responses are collected in real-time to allow instant analysis.
  • Multilingual support using RTL languages


  • Easily add questions using the drag and drop interface
  • Survey responsive on all devices and platform
  • Automatic email notification whenever a survey is submitted
  • Survey data can be exported to the CSV file for advanced analysis


  • The interface could be more user-friendly
  • Beginners may find the tool complicated to use 
  • Color options in the survey templates are generic

Pricing: Basic plan starts from  $0/month/site.

Best suited for: Small companies as well as business enterprises.

6. JotForm

JotForm is a robust & one of the best online survey tools used to create and manage customized surveys. It also offers a smooth drag-and-drop interface for conducting different types of surveys as per the user requirements. It is used to gather instant feedback from respondents, and the best part is that the complete process can be automated.


  • 800+ survey templates available
  • Surveys can be customized using logos, fonts, and colors to match your brand identity
  • Easy integrations with apps like Adobe, Zoom, Hubspot, and more
  • SSL data security
  • Analyze data to observe trends using the “Forms Analytics” feature


  • No coding is required to create the surveys
  • Survey data can be collected online as well as offline
  • Conditional logic feature
  • Surveys can be easily embedded into websites


  • The interface could be improved to make it more beginner-friendly
  • The tool is a little challenging to navigate
  • Embedding on a website can take some time to load

Pricing: Basic plan starts from $0/month.

Best suited for: All types of companies

Also Read: 10 Best Jotform Alternatives and Competitors

7. Qualtrics

Qualtrics is another online survey tool software that can handle everything from simple questionnaire surveys to complex research surveys. Businesses can collect user feedback easily by conducting and sharing surveys in minutes using this tool. Qualtrics offer free survey templates designed for every situation.


  • Availability of 50+ survey templates and 100+ question types
  • Analyze customer responses using visualization reports
  • Integrations with tools like Salesforce, Marketo, and Adobe
  • Survey flow logic options to tailor your survey
  • Create, share, and collaborate on custom online reports


  • Add questions using the drag and drop feature
  • Mobile-responsive surveys
  • No coding is needed to create and edit surveys
  • The offline survey is also available


  • Reporting dashboard lacks the advanced features
  • The software may require some training if you are new to it
  • User-interface lacks a modern look

Pricing: Available on request. A free trial is also available.

Best suited for: Teams of all sizes.

Also Read: Top 10 Qualtrics Alternatives

8. Zoho Survey

Zoho Survey is free online survey software with customizable themes that helps in designing surveys in minutes. The surveys are designed to automatically fit any screen size, which helps increase the response rate. The tool also allows companies to collect survey responses offline, thus reaching a wider audience.


  • 25+ survey question types
  • Integrations with Zapier, MailChimp, and Google Drive
  • View survey results graphically in real-time
  • Keep your surveys safe and private with SSL protection
  • View responses trends with customizable trends


  • Mobile-responsive surveys
  • Surveys can be shared instantly using emails and social media
  • Survey data be analyzed in Google Sheets
  • Personalize surveys using skip logic, piping, and customizable theme


  • Survey themes and layouts lack advanced features
  • The reporting feature is a bit complicated to use
  • The interface is a bit old and needs to be updated

Pricing: Basic plan starts from $0/month.

Best suited for: All types of companies.

Also Read: Best Zoho Survey Alternatives & Competitors

9. SoGoSurvey


SoGoSurvey is one of the most secure online survey builder software that assist businesses in gathering customer feedback to make informed business decisions. You can effortlessly create a survey using their inbuilt templates or build a template from scratch. The tool also offers robust security and analytical reports that facilitate in-depth data analysis.


  • Ready-to-use survey templates
  • Hundreds of integrations available to automate workflow
  • Respondents can upload a file in their response
  • Data management to organize and secure the data
  • Latest global security compliances to protect the data


  • Remain in sync with others through cross-platform collaboration
  • Multi-channel survey distribution
  • Obtain authentic feedback with anonymous surveys
  • Pre-fill data fields increase transparency and save time


  • Limited questions type available
  • Fewer functionalities in the basic version
  • Slightly expensive for small businesses.

Pricing: Basic plan starts from $25/month.

Best suited for: Mid and large-scale companies

Also Read: Top 11 SoGoSurvey Alternatives & Competitors

10. GetFeedback


GetFeedback is an easy-to-use online survey tool that helps collect customer feedback so that businesses can take the necessary action to improve their customer’s experience. It is used to design beautiful and mobile-friendly surveys. You can also integrate the data collected in Salesforce to get a 360-degree view of your customer and drive a better experience.


  • Library of inbuilt survey templates
  • Share surveys with the user through multiple channels like email, chat, SMS, and communities
  • Intuitive analytics dashboard that offers actionable insight into customer data
  • Take immediate action on feedback using GetFeedback Action
  • Integration with Salesforce, Adobe, Slack, and other tools


  • Offers real-time customer insights
  • Mobile-responsive surveys
  • Excellent integration with Salesforce
  • Can be used by beginners without any coding


  • A bit difficult to create complex surveys
  • Fewer integrations options
  • Limited availability of question types

Pricing: Available on request. A 14-day free trial is also available.

Best suited for: Large-scale companies

11. SurveyPlanet


SurveyPlanet is simple and robust online survey software tool that helps create free online surveys with unlimited questions. Businesses use this online survey tool to create all kinds of customized surveys like brand development, market research survey, exit interview, job application surveys, etc. While conducting the survey, you can simultaneously preview a live copy of your survey on the same page.


  • A library of pre-made custom themes for surveys
  • Images can be added to your questions to make your surveys more attractive
  • Survey responsive on all types of devices i.e., mobile, tablet, and desktop
  • 30+ multi-lingual support
  • 100+ pre-written question templates


  • The branching feature helps control survey questions
  • Surveys can be customized with logos, fonts, and colors
  • Easily share surveys with your team
  • Survey URL can also be customized


  • The free version has limited options
  • Survey questions lack the capability to add multimedia content like audio notes and videos
  • Limited integrations options

Pricing: Basic plan starts from $0/month.

Best suited for: Small businesses as well as enterprises.

12. QuestionPro


QuestionPro is one of the best online survey tools designed for small and large-scale companies. Using this online survey tool, you can quickly create surveys and polls in minutes and analyze data in real-time. QuestionPro offers multiple survey templates and 30+ different question types. From basic surveys to complex surveys, this software is perfect for all kinds of surveys. 


  • Customized surveys and polls
  • Easy to read reports that make data analysis simple
  • Integrations with Hubspot, Zapier, Salesforce, and other third-party tools.
  • Enterprise-level security to protect your surveys
  • 100+ languages support so that you can reach your target audience in their local language


  • The logic and branching feature helps respondents to skip questions
  • Real-time team collaboration
  • Customizable thank you page after survey completion
  • Automatic email survey reminders that increase the survey response rate


  • Reporting feature lacks presentation capabilities.
  • The interface is somewhat visually unappealing
  • Survey results are difficult to export

Pricing: Basic plan starts from $0/month.

Best suited for: Small businesses and enterprises.

13. Zonka Feedback

Zonka Feedback

Zonka Feedback is an online survey maker software that helps collect customer and employee feedback by conducting engaging NPS, CSAT, and CES surveys. This online survey tool is designed for businesses to capture user feedback across all touchpoints and improve customer satisfaction. Using this survey maker tool, one can create and edit online surveys in minutes. 


  • Library of ready-to-use templates and 40+ question types
  • Capture feedback from anywhere using the “Offline Survey App”
  • Micro surveys offer instant feedback from users
  • Integrations with third-party tools like Intercom, Salesforce, Zendesk, and more
  • Get in-depth reports in your inbox daily, weekly, and monthly


  • Customized surveys and forms.
  • Surveys are compatible with iOS as well as Android
  • Pre-fill survey fields help in saving respondents’ survey filling time. 
  • Set notifications and alerts for your team whenever someone completes the survey


  • There is no option to make polls
  • The interface is a bit complicated for beginners
  • Options to customize the surveys are limited
  • Data exporting needs more flexibility

Pricing: Basic plan starts from $24/month. 

Best suited for: Small businesses and enterprises.

14. SurveyMonkey


SurveyMonkey is another popular online survey software businesses use to create and edit simple surveys online. The tool boasts an easy-to-use interface that makes it simple for beginners to conduct attractive surveys without coding. It offers a range of comprehensive survey templates, and one can even edit a live survey.


  • Expert-written survey questions and templates
  • Automatically analyze your results with powerful analysis features
  • Integration with Zapier, Slack, Microsoft Teams, and other popular tools
  • Manage multiple responses and all survey responses through a centralized dashboard
  • Survey results can be easily exported for sharing with other departments


  • Robust reporting feature that offers in-depth data analysis
  • Survey questions can be randomized to reduce order bias
  • Survey results can be viewed in real-time
  • Surveys can be easily shared via links, social media, website embedding, and emails


  • Limited color and font design options in the free plan
  • User-interface could be enhanced
  • The dashboard is a little cluttered

Pricing: Basic plan starts from $25 per month. A free trial is also available.

Best suited for: Small as well as large companies.

Also Read: Best SurveyMonkey Alternatives

15. SurveySparrow


SurveySparrow is an online survey builder software used for creating conversational surveys of all types and for all purposes. This survey maker tool is used to engage people with instant surveys to collect their feedback. Using this tool, you can create various types of surveys like CES surveys, NPS surveys, CSAT surveys, etc.


  • 500+ ready-to-use templates
  • Third-party integrations with Slack, MailChimp, Google Drive, and Salesforce
  • Collect data from anywhere, even in offline mode
  • Centralized dashboard to manage data from multiple surveys and enable in-depth analysis
  • Uncover market trends, track brand loyalty & more with survey widgets


  • Multi-lingual support
  • No-code survey builder
  • Real-time collaboration
  • Automations to trigger quick actions


  • The reporting feature is basic in nature
  • A little clunky tool for beginners
  • Few survey templates available for specific use cases

Pricing: Basic plan starts from $0 per month. 

Best suited for: Small as well as large companies.

Also Read: Best SurveySparrow Alternatives

16. Survicate


Survicate is another top online survey software that lets you collect feedback across the conversion funnel to plug drop-offs and leaks. The platform is designed to broaden your survey reach with multi-channel deployment. From lead generation to product experience and brand advocacy, you can collect nuanced insights from your customers and visitors using Survicate. It’s also one of the few free survey tools that offer a forever free plan. Though it comes with limited features, you can easily get started on your survey campaigns and upgrade it anytime.


  • Deploy surveys on your website, app, product, and other customer touchpoints.
  • Offers 125+ survey templates, skip logic, advanced audience targeting, design customization options, 15+ question types, and survey rebranding options.
  • Easy-to-use creator to design targeted surveys in minutes without any coding.
  • Stores feedback from abandoned and incomplete surveys.
  • Provides a centralized feedback hub to manage insights from multiple touchpoints under a single dashboard.
  • Built-in analytics dashboard to track campaign metrics like completion rates, page views, and response rates.
  • Sort and filter the feedback data based on various customer traits and parameters.


  • Centralized Feedback Hub helps save time and effort in analyzing data.
  • Ability to embed surveys into the Intercom Messenger, making collecting feedback directly within the chat easy.


  • No option to make questions optional for some question types.

Pricing: Starts at $89 per month, billed annually

Best suited for:  Multi-channel surveys, Centralized feedback hub

17. SurveyLab


With SurveyLab, you get online survey software and an employee feedback management system within a single tool. You can design professional surveys and questionnaires to collect employee and customer insights. The platform comes with a gradual learning curve to get started in no time. Plus, in-depth reporting, export options, and integration APIs make it easy to close the feedback loop quickly to improve satisfaction and work culture.


  • Multi-channel survey deployment and responsive design.
  • Deploy surveys on your website, email, SMS, social media, or QR code.
  • Flexible survey theme customization and branding options.
  • Receive email notifications about new responses.
  • In-depth reporting and sorting options with built-in graphs and filters.
  • Export survey reports as .xlsx, .sav, .por, PowerPoint, PDF, or .csv.
  • Multiple integrations APIs to connect SurveyLab with your workspace tools.


  • Offers a dedicated research panel to find the right participants for your survey campaigns.
  • On-demand customization and development services.


  • The UI can be made more intuitive.
  • CSV reports seem convoluted. It can be improved for better scannability.

Pricing: Stars at $40/month, billed annually

Best suited for: customer surveys, employee surveys, multi-channel deployment

18. Mopinion


Mopinion is another all-in-one versatile user feedback tool to create seamless digital experiences. The survey tool is designed to help you collect customer insights across your website, app, and product. You can create targeted surveys to understand their motivations and concerns as people interact with your business. It also employs an AI-based analytical engine to drill into the collected feedback data and extract valuable insights. And with text and sentiment analysis, you can turn unstructured data into actionable insights for your team to act on.


  • Use the visual survey editor to design interactive surveys for your website, app, and email.
  • Flexible survey customization options. White labeling and branding.
  • Offers multiple question types, question routing, automatic language translations, and responsive design.
  • Captures respondents’ metadata with the survey responses.
  • In-depth trigger options to target the audience based on behavior, customer type, and other attributes.
  • Embed the survey widget directly into your emails.
  • Create custom dashboards to track campaign progress and metrics like completion rates, individual responses, CX scores, etc.
  • Employs text and sentiment analysis to drill through the responses 


  • Ability to attach screenshots of the issue with the feedback.
  • Works well with react-native, native, and Cordona apps.
  • Built-in feedback responder dashboard to reply to the respondents.


  • In-app feedback surveys are locked in higher tiers.

Price: $229/month billed annually

Best suited for: Multi-channel online surveys, email surveys

19. Delighted


Delighted is another top-tier online survey software that offers a simplistic UI and powerful analytics to create a sustainable feedback loop in your business. You can design and distribute engaging surveys across multiple platforms to collect customer experience scores like NPS, CSAT, CES, etc. You can also use the survey platform to run employee assessments to gauge employee satisfaction and work-life balance. AI-driven analytics and real-time reporting make extracting valuable insights from raw feedback easy so you can make data-backed decisions.


  • Deploy surveys across multiple customer touchpoints like your website, email, and mobile app (iOS).
  • Offers 12+ question types and pre-made templates to design surveys in minutes.
  • Use skip logic, targeting options, question randomizer, mobile responsive design, and survey design customization options to collect targeted insights.
  • Get automatic email alerts for new responses to your surveys.
  • Built-in dashboards and presentation-ready reports to analyze the feedback data.
  • Supports sentiment analysis and Pivot table reports to track CX metrics in real time.
  • Integrate with other workspace tools like Heap, HubSpot, and Segment.


  • The Smart Trends feature lets you comb through the feedback using relevant keywords and phrases.
  • Ability to set automated workflows to trigger automatic surveys on integrated tools.


  • Works on only iOS apps. Currently does not support Android SDK.
  • Some integration APIs require coding knowledge.

Pricing: Paid plans start at $224/month, billed yearly

Best suited for: iOS app surveys, presentation-ready reports

20. SmartSurvey


SmartSurvey is an enterprise-level online survey software perfect for running full-fledged survey campaigns to collect actionable insights from customers. The platform comes with various features to deploy, collect, and analyze feedback data across multiple channels. These include customizable templates, question types, and robust reporting capabilities. And if you are looking to collect co-worker feedback for performance ratings and assessments, you can do so with SmartSurvey’s 360-degree feedback surveys.


  • Easy to use survey editor to design simple and long form surveys in minutes. 
  • Offers pre-built templates, 15+ question types, question branching, and piping capabilities.
  • Advanced survey customization and branding options.
  • In-depth reporting with custom data filter and sorting options.
  • Export the feedback data into CSV (Excel) and SPSS formats.
  • Integrate with other tools to manage data and workflows.


  • Run customer and employee surveys from the same tool.
  • Provides respondent panel services to help to get the right audience for research surveys.


  • The reporting dashboard can be made more intuitive.
  • Needs more knowledge base and help articles for new users.

Pricing: Starts at £30 per  month, billed annually

Best suited for: Short pulse surveys, eNPS

21. Alchemer


Alchemer is a versatile and feature-rich online survey research software that can help you make data-backed decisions. The platform offers a suite of tools to create and manage survey campaigns with ease. You can build effective feedback loops with Alchemer surveys to improve both customer experience and employee satisfaction. Map customers’ journeys, pinpoint issues, and test ideas to deliver optimal solutions. Moreover, it’s highly scalable to fit any budget and business size, making Alchemer one of the best survey management software in the market.


  • Provides an easy-to-use visual editor to create surveys, polls, and questionnaires in minutes.
  • Leverage features like 35+ question types, advanced question branching, and custom scripting to collect insights from customers and employees.
  • Multi-channel deployment options to get a 360-degree view of customer experience.
  • Includes open-text analysis, segmented reports, crosstab, conjoint analysis, and TURF reports.
  • Provides multiple integration APIs like Microsoft Teams, HubSpot, Slack, etc.


  • Visual workflow builder to create automated survey campaigns.
  • Ability to add multimedia to surveys.


  • Tool navigation and UI can be improved.
  • Slow data import and merge operations

Pricing: Starts at $55 per user per month

Best suited for: Surveys, forms, automated survey campaigns

Must-Have Features of Online Survey Tools

Not every online survey platform offers the same features and value; you must shortlist the best online survey tools based on their functionalities. The ultimate purpose of selecting the online survey tool is to make the complete process of collecting feedback from your users more effortless and convenient. So, try to look for software that efficiently meets your business requirements.

Here is what you can look out for:

1. Real-time and Collaboration

This feature is a boon when you want to work remotely with your team, whether you want to create a survey, edit a survey, or analyze the survey responses. Using the survey tool’s built-in collaboration feature, you can always remain in sync with your team, no matter wherever you are.

2. Mobile-Friendly

The best survey platform is the one that offers a survey that works on every type of device, that is mobile, tablet, or desktop. It will allow respondents to participate in your surveys through multiple-channel, thus increasing the response rate. 

3. Security

While using the survey tool to gauge the pulse of the customers, it is crucial to ensure the surveys are safe and the data that is given is protected. Try to look for a tool that offers features like SSL data encryption, password-protected surveys, sensitive data protection, etc.

4. Embedded Survey

The survey maker tool you are looking for should help you with an embedded survey method. It means you can copy the link easily and share it anywhere – website, emails, or social media. It helps to reach a large number of people and ultimately increases the adequacy of data collected.

5. Third-party Integrations

The Integration feature supported by the online survey tool streamlines the designing, implementation, and analysis stages of a survey. You can eliminate redundancy by integrating your online survey tool with third-party software. You would be able to export data directly and share it among other departments without losing any information.

How to Choose the Right Online Survey Tool 

When it comes to creating a survey to gather actionable feedback from your respondents, you have to choose the best survey maker software that will fulfill your research objectives. While finalizing the online survey tool, it is crucial to look for the features that it offers along with its price. Let’s have a look at some of the factors that you can look for in an online survey tool before finalizing the deal:

Survey Templates

Make sure that you select the best survey software that offers a range of inbuilt survey templates for every type of survey. Creating the survey from scratch will take a lot of time and effort, which is not feasible in the long run.

Ease of customization

Look for the best survey tool that allows easy personalization of your surveys. Changing the colors, fonts, and logos of the surveys to match them with your company themes will make your surveys look more attractive, ultimately increasing the survey response rate. 

Skip and Branching logic

This feature is necessary if you want your survey to look versatile and precise. Branching uses logic to ensure that specific questions appear only when certain conditions are met. It will let your respondent skip past questions that aren’t relevant to them, helping you filter out the respondents irrelevant to your survey goals.

Multiple Question Types

Ensure that the online survey tool allows you to add various questions in your survey like rating-scale, Likert-scale, yes/no, checkbox, textbox multiple-choice questions, etc. It will help you to obtain granular information from your audience.

Analytics and Reporting

Try to look for the survey builder software that provides easy-to-read and presentation-ready reports of the data collected. By looking at charts and graphs, you can easily analyze your customers’ responses, like when they answered, how they responded, etc. 


It is also essential that the online survey builder tool you select is pocket friendly. If you are not sure about purchasing the survey software, you can try its free version to check if it suits your needs. This is especially useful for organizations that are tight on their budget.


What Is an Online Survey Tool?

An online survey tool helps to collect customer feedback over different digital platforms like the website, app, product, social media, email, and more. A typical survey platform usually caters to multiple mediums to expand your reach. For example, ProProfs Survey Maker lets you survey visitors on 5+ channels to get a complete picture of customers’ journeys.

Survey tools form an essential part of building a customer-centric approach. You can capture customers’ voices to map their experience across the conversion funnel and beyond.

Simple surveys like NPS and CSAT work like a charm to track customer satisfaction and loyalty with time. If you see a drop in the CX scores, you can contact the customers to address their issues and deliver customer delight.

These days the market is full of different online survey tools. But not every survey tool is suitable for your business needs, so let’s analyze the 15 best survey software & tools in detail, along with their pros and cons.

Benefits of Using an Online Survey Software

There’s hardly any department that cannot benefit from the feedback collected through the survey software. The insights can help improve business KPIs and product offerings, be it marketing or development teams.

Enhanced audience reach: An online survey software instantly lets your business communicate with the target audience from anywhere worldwide. Top survey software platforms like ProProfs Survey Maker and Qualaroo also offer multi-device compatibility, making it easy for respondents to leave suggestions, issues, and opinions about your products and services.

Efficient data collection: Surveys are quicker and more cost-effective than other methods like interviews and focus groups. Moreover, advanced survey tools let you automate the data collection with advanced triggers and built-in integration APIs. It makes the feedback process faster and more efficient. The responses are instantly recorded from multiple channels and stored in a centralized database.

Robust data analysis and reporting: Advanced online survey software provide data analysis tools like AI-based sentiment analysis, text analytics, etc., to dig through the feedback data. These powerful analytical engines can automatically generate reports and spot trends among the survey responses, reducing your team’s load. You can use real-time reports, visualizations, and exportable formats to interpret and act upon the data on time.

Enhanced security and data protection: Top survey tools have enhanced data encryption and other security measures to safeguard respondents’ information. They also comply with data protection regulations to ensure the safety of sensitive client information. Plus, you can manage the tool access at the user and product levels to determine what information a specific user can see.

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About the author

Jared is a customer support expert. He has been published in CrazyEgg, Foundr, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction. You can connect and engage with Jared on Twitter, Facebook, and LinkedIn.