Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

How to Create Thoughtful & Inclusive Gender Survey Questions

Have you ever felt the frustration of trying to fit yourself into a box that doesn’t quite capture who you are? Now, imagine encountering this every time you take a survey. As society evolves to recognize the beautiful complexity of gender, our surveys need to evolve from the binary options of “male” & “female” too....
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75+ Fun Survey Questions to Create Engaging Surveys

Let’s face it, taking surveys often feels like doing a chore – something you want to get through quickly. But what if surveys were like cat videos – guaranteed to bring a smile?  That’s the power of fun survey questions! These types of survey questions unlock quirky truths about your audience, leave them wanting more,...
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Mental Health Survey Questionnaire for Students

Juggling through the ups and downs of school and growing up can be a rollercoaster of emotions and experiences for students. Now, more than ever, understanding and supporting the mental health of our young learners is crucial. That’s where a mental health survey questionnaire for students comes into play. It’s a powerful tool designed to...
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How To Write a Good Research Question: Guide with Definition, Tips & Examples

Research questions form the backbone of any study, guiding researchers in their search for knowledge and understanding. Framing relevant research questions is the first essential step for ensuring the research is effective and produces valuable insights. In this blog, we’ll explore what research questions are, tips for crafting them, and a variety of research question...
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Decoding Hiring Manager Satisfaction Surveys: What, Why & How

What are hiring manager satisfaction surveys and why are they important? Let’s see. Attracting and retaining top talents is crucial to grow your business. However, the scena struggling with high turnover rates and missed hiring targets despite putting in all the effort is far too common. Why does this happen? To understand this, a glimpse...
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Guide to Create an Effective Employee Surveys [Questions + Templates]

In an era where the employee experience holds as much weight as customer satisfaction, understanding the inner workings of your team is vital. Did you know businesses that score in the top quartile of their organization in employee engagement outperform those in the bottom quartile by 21% in profitability and 17% in productivity? This statistic...
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Create the Perfect Employee Evaluation Form: Templates and Detailed Guide

Performance assessments are crucial for organizations to measure employee effectiveness, provide feedback, and foster growth. According to Gallup, companies that provide continuous strength-based feedback can reduce turnover by almost 15%, while 92% of people believe that constructive criticism effectively improves performance. In this blog, we will explore the importance of employee evaluations, share best practices,...
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8 Best Cognito Forms Alternatives in 2024

Cognito Forms is a well-known name for those familiar with form-building tools. I too, have used it extensively and can vouch for its effectiveness to boot. However, I was curious to try out additional options with features that better align with my specific needs and thus came up with my list of the 8 best...
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9 Customer Effort Score Software to Try in 2024 [Compared]

A loyal customer base is the backbone of every big or small business. But then, what makes customers tick? Is it the quality of services or products you offer them?  Or is it the support quality that they receive when they need it? From what I found, there’s a third power in play, i.e., customer...
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10 Best Form Builder Software to Simplify Data Collection

Do you want to create functional online forms for your website, but don’t know where to start? You need a form builder software that is easy to use, flexible, and powerful enough to meet your business goals. Here’s the list of the 10 best form builder software tools based on my personal experience, research, and...
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