Have you ever hesitated to include demographic questions in a survey, unsure whether asking about age, gender, or income is appropriate—even if responses are anonymous? You’re not alone. Many people, including your customers, are cautious about sharing personal details. Yet, demographic questions are vital for gaining a deep understanding of your customer base. These questions...

In his 1936 classic “How to Win Friends and Influence People,” Dale Carnegie advised, “Ask questions the other person will enjoy answering.” Embracing this wisdom, businesses can unlock a world of genuine interest and honesty. Customers love asking questions, especially before making a purchase. But can businesses ask questions to clients and customers? Absolutely! Enter...

I’ve built enough questionnaires over the years to know how frustrating it is when they don’t work. You spend time putting it together, send it out, and then… either no one responds, or the answers you get are vague, biased, or completely unusable. It’s not that people don’t want to help — it’s that most...

Businesses, big and small, are leveraging the power of holding live events to maximize brand value, drive revenue, and improve customer experience. A 2019 Bizzabo report suggests that events can outperform other marketing strategies, including content marketing, digital advertising, and email campaigns. But how do you determine whether your event was a success or a...

Ever wonder how well-known your brand really is? Let’s face it: not every drink can be Coca-Cola, and not every search engine is Google. In a world where some brands thrive and others struggle, how can you tell where your brand stands? That’s where brand awareness surveys come in. These surveys are like a health...