Recent Articles

Last modified: January 9, 2025

What Is an Internal Communications Survey? 20+ Questions for Employees

In organizations where smooth operations rely on everyone clearly and efficiently sharing their thoughts, effective communication is a must. But here’s the catch—many organizations, caught up in deadlines and operational demands, often forget to ask or simply don’t know what to ask to pinpoint the areas of concern. If you are one of them, this...
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Last modified: August 10, 2024

Net Promoter Score: The Ultimate NPS Survey Guide for Growth

“Loyalty cannot be blueprinted…it is a force which leaps into being only when conditions are exactly right for it – and it is a force very sensitive to betrayal.” – Maurice Franks With the majority of a business’s revenue depending on how loyal its customers are, brand loyalty is a metric one can seldom afford...
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Last modified: December 23, 2024

Mastering Survey Success: Crafting Effective Introductions

Survey research is a powerful tool for gathering insights and feedback from your target audience. But if your survey introduction is lackluster or confusing, it can significantly impact the quality of the data you collect. That’s why it’s essential to master the art of crafting effective survey introductions that engage your audience and set the...
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Last modified: August 10, 2024

What is the Purpose of Surveys & What Are Its Benefits?

Surveys help you answer a range of whys and hows! ““Why” and “how” are words so important that they cannot be too often used.” – Napoleon Bonaparte. You might be sending out surveys day in and day out, but unless you are mindful of the purpose of survey, you will not be able to achieve...
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Last modified: August 10, 2024

Top 5 Online Survey Distribution Methods of All Time

There was a time when businesses had to run after customers with survey hand-outs – leading to frustrated customers and dejected employees. Isn’t it heartbreaking when customers refuse to fill out your survey or make paper planes out of them?  Don’t worry. It doesn’t have to be like that.  To send a survey, you do...
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Last modified: November 18, 2024

Email Surveys Guide: Types, Questions & Examples for 2025

How often have you faced difficulty targeting your off-site customers since they are outside your business’s physical premises or primary operating location? Pretty often, correct? Email surveys, with the convenience, accessibility, and ability to reach a broad audience base, can be a game changer if you want to target these customers. Suppose you are trying...
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Last modified: August 10, 2024

How to Calculate NPS (Net Promoter Score)

Do all your customers give you a five-star rating on online review forums? Yes..No..or Maybe. Customers these days expect more than just routine delivery of products and services. They value round-the-clock customer support, expect the product features to be top-notch, and cherish organizations that value their feedback. Despite your best efforts, you may find that...
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Last modified: September 17, 2024

Advantages and Disadvantages of Online Surveys: Everything You Need to Know

Your customers hold the key to your business’ success. But this landscape is unpredictable, and understandably, trying to keep up can feel like chasing a moving target. The only way for your business to stay afloat is by updating yourself and evolving alongside your audience. That’s where online surveys come in. They’re your direct line...
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Last modified: August 12, 2024

Lead Generation Survey Best Practices

zLead generation is necessary for the survival and growth of any organization. Not just that, it is important to convert and nurture each of your leads to make them your lifelong customers. But, lead generation is not as easy as pie. Both the quality and quantity of leads matter a lot. “According to Hubspot research, ...
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Last modified: August 12, 2024

What Are Matrix Surveys & How to Create One [A Complete Guide]

Tired of low response rates to your surveys? Matrix survey questions might be the solution! By clustering related queries in a row-column format, these questions reduce redundancy and keep surveys concise—ideally under 5 minutes. This approach not only makes the survey process quicker but also more engaging for respondents. Let’s explore how matrix survey questions...
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