Matrix survey questions look simple to write and hard to get right. You bundle five or six related items under one scale, save space, and assume you’re done.  Then completion rates drop, or half your responses look identical down every row, which usually means people stopped reading and started clicking. That’s a survey design problem,...

Every survey you have ever abandoned had the same problem.  Somewhere around question six, it asked you something that had nothing to do with your situation, and you either guessed an answer or closed the tab.  That is not a length problem. It is a relevance problem, and conditional survey questions are the fix. A...

Every survey you run is a bet. You are betting that the people answering read the questions, meant what they clicked, and were not a bot trying to grab an incentive.  Most of the time, that bet pays off. Sometimes it does not, and you only find out after a decision has already been made...

You built a solid survey, sent it out, and now half your respondents are gone before question six. That gap between people who start and people who finish is exactly what survey dropout analysis is built to explain. This isn’t the same problem as a low response rate. Response rate tells you how many people...

Ever sent out a survey and heard crickets?  Yeah, we’ve all been there. The problem is often the questions themselves—too long, too complicated, and too boring.  Yes or no survey questions can be your solution here. They’re short, to the point, and easy to answer. In this blog, we will explore this concept in extensive...