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8 Best Guest Survey Software You Must Have in 2024

In the hospitality industry, guest satisfaction is crucial if you want to have a booming business. The only way to gather these insights is to ask, and what better way to ask than using surveys?

Guest survey software streamlines the process, giving you the power to gather feedback, improve services, and create unforgettable memories – and in turn, raise your revenues.

But with so many of them available, how do you choose? How do you know what’s the best option for you? Sounds pretty difficult, right? Well, I’d know, I’ve been there once too!

But fret not; to save you this hassle, I’ve taken the liberty to list 8 of the best guest survey software I have come across in my journey.

Here we go!

Product Best for Pricing
ProProfs Survey Maker Comprehensive guest surveys Free plan available. Paid plan starts at $19.99/100 responses/month
AskNicely Collecting guest experience data Contact the company for a quote
TrustYou Guest experience analysis in the hospitality industry Contact the company for a quote
SurveyMonkey AI-powered guest surveys Starts at $25/user/month. 50,000 responses per year
Revinate Surveys Feedback from hotel guests Contact the company for a quote
Guestrevu Hotel reputation management Paid plans start at $34.99/month
Clarabridge Guest sentiment analysis Contact the company for a quote
ReviewPro Guest feedback & satisfaction management Contact the company for a quote

List of Top 8 Guest Survey Software

By the end of this list, I’m confident you’ll find exactly what you are looking for in the guest survey tool of your choice!

1. ProProfs Survey MakerBest for Comprehensive Guest Surveys

Source: ProProfs Survey Maker

ProProfs Survey Maker is an exceptional tool that empowers me to create engaging surveys and gather valuable guest feedback. Its user-friendly interface and extensive customization options make it the go-to choice for conducting comprehensive guest surveys.

With ProProfs Survey Maker, I can effortlessly design surveys tailored to my guests’ preferences, enabling me to understand their needs and preferences on a deeper level.

The software provides a wide range of question types, scoring options, and branching logic, ensuring that I capture all the relevant information and insights from my guests.

What sets ProProfs Survey Maker apart is its array of features that enhance the guest survey experience. I can easily customize surveys with my branding and logo, making them visually appealing and consistent with my brand image.

As a bonus, ProProfs Survey Maker also offers real-time analytics and reporting, enabling me to interpret guest responses and make data-driven decisions to enhance their experiences further.

What you’ll like:

  • A vast library of 100+ professionally designed templates for a quick start
  • Ready-to-use questions for different survey types to save time in finding the right questions to ask
  • Customization options to implement consistent branding guidelines with logo, colors, themes, and graphics
  • Advanced reports and analytics to see who took your survey and when, how they answered, and more
  • Integration with CRM and marketing automation software to follow up with your respondents easily
  • Smart triggers to allow a survey to pop up after a certain time limit, percentage of page scrolled, or right before the exit
  • Option to embed sidebar feedback forms at strategic points to capture unsolicited feedback

What you may not like:

  • The templates could have been more refined to make them industry-specific
  • The basic plan is limited to just one administrator


Forever free plan for up to 50 responses. Paid plan starts at $19.99/100 responses/month.

Watch: How to Create a Survey Using ProProfs Survey Maker

2. AskNicelyBest for Collecting Guest Experience Data

Source: AskNicely

AskNicely is unparalleled as an intuitive guest survey software, streamlining guests’ feedback and enhancing their satisfaction. It is perfect for gathering guest experience data.

Whether it’s a hotel, restaurant, or vacation rental, AskNicely allows users to create and distribute customized surveys tailored to capture specific aspects of the guest experience.

The platform’s automated survey delivery system ensures that guests receive surveys at the most opportune moments, increasing response rates and providing businesses with real-time feedback to drive improvements.

Also, AskNicely features comprehensive reporting and analytics tools and seamlessly integrates into other systems.

What you’ll like:

  • Insights into daily customer feedback with premade NPS, CSAT, and CES templates.
  • Recognition and motivational programs to enable teams to deliver better customer experiences.
  • Team performance analysis and the option to correlate the findings with business outcomes.
  • Integration with 30+ popular third-party tools such as Slack, Shopify, Zendesk Salesforce, and Zapier.
  • Access to a vast library of resources, case studies, and ROI models for modeling guest satisfaction strategies better.

What you may not like:

  • Some of the multi-brand/templating features are a little limited and confusing.
  • Sometimes the mobile app yields inaccurate information.


Contact the company for a quote

3. TrustYouBest for Guest Experience Analysis in the Hospitality Industry

Source: TrustYou

TrustYou is a game-changing guest survey software designed to transform the way hotels optimize guest satisfaction. With its comprehensive suite of tools, TrustYou acts as an all-in-one guest experience solution for hospitality.

It simplifies guest surveys, online reputation management, and guest messaging, ensuring hotels can collect valuable feedback, analyze sentiment, and respond to guest reviews efficiently.

The tool also provides additional features like sentiment analysis, competitor benchmarking, and customizable reporting dashboards.

Integrated with major review sites and property management systems, TrustYou enables hotels to make data-driven decisions, drive operational improvements, and deliver exceptional guest experiences that boost loyalty and online reputation.

What you’ll like:

  • Comprehensive guest experience solution with guest surveys, online reputation management, and guest messaging all in one place
  • Sentiment analysis to gain insights into guest feedback and understand the sentiment behind their reviews
  • Competitor benchmarking that lets you compare your hotel’s performance against competitors to stay ahead in the market
  • Customizable reporting dashboards for in-depth reports tailored to meet your specific needs
  • Seamless Integration with major review sites and property management systems for effortless feedback management

What you may not like:

  • No in-app option for revenue management, making it less suitable for larger properties
  • Occasional glitches in survey reports causes delay


Contact the company for a quote

4. SurveyMonkeyBest for AI-Powered Guest Surveys

Source: SurveyMonkey

Survey Monkey is an exceptional guest survey software that offers reliable and effective AI-powered surveys with robust analytics.

With its versatile survey capabilities and advanced data analysis features, Survey Monkey is well-suited for creating customized surveys that are useful for gathering insights into guest satisfaction, chances of revisits, positive marketing, and more.

The extensive question library, advanced survey logic, and customizable templates make it easy to design surveys with precision.

In addition to that, you also get multilingual survey options, seamless data integration, and collaboration tools that encourage teamwork and streamline the survey creation process.

What you’ll like:

  • Versatile question types, including multiple-choice, rating scales, and open-ended questions
  • Extensive library of pre-made templates for quick and convenient survey design
  • Real-time analytics providing instant insights on a user-friendly dashboard
  • Convenient exporting options for data analysis and reporting in PDF, Excel, or CSV formats
  • Robust survey distribution options, including email invitations, social media sharing, and website embedding
  • Advanced survey logic and skip patterns for creating personalized and dynamic surveys

What you may not like:

  • Some users have reported problems with the SurveyMonkey mobile app, such as crashes and difficulty logging in
  • Although SurveyMonkey offers a variety of question types, some advanced or specialized question formats may not be available


Starts at $25/user/month. 50,000 responses per year.


5. Revinate SurveysBest for Feedback From Hotel Guests

Source: Revinate Surveys

Revinate Surveys is an exceptional guest survey software that excels at capturing and analyzing feedback from hotel guests.

Its intuitive interface and robust features make it my top choice for optimizing guest experiences. With Revinate Surveys, I can effortlessly create and distribute customized surveys that solicit valuable feedback.

The software’s advanced analytics capabilities allow me to gain deep insights into guest preferences, helping me identify areas for improvement and deliver superior service. 

Moreover, Revinate Surveys offers seamless integration with popular hotel management systems, making it a comprehensive solution for enhancing guest satisfaction.

What you’ll like:

  • Option to easily manage and analyze guest reviews and feedback from a single dashboard
  • Automated workflows to boost your hotel’s online reputation by increasing review volume on platforms like TripAdvisor
  • Personalized guest communication to delight your guests with personalized upsell offers, targeted feedback requests, and communication across multiple channels
  • Integrated contact center to optimize phone bookings and reclaim potential lost revenue
  • Advanced analytics providing deep insights into guest preferences and behavior

What you may not like:

  • Integrations can use more expansion
  • Sometimes, emails don’t send due to glitches


Contact the company for a quote

6. GuestrevuBest for Hotel Reputation Management

Source: Guestrevu

Guestrevu is an exceptional guest survey software that stands out with its user-friendly interface and powerful features.

One of the key strengths of Guestrevu is its reputation management capabilities. With robust review monitoring and analysis tools, it enables you to manage your online reputation effectively.

Guestrevu helps you increase review volume, respond to feedback promptly, and enhance your hotel’s image in the eyes of potential guests. It also provides in-depth analytics, allowing you to extract valuable insights from guest feedback data.

With its personalized guest communication tools, you can engage with guests and build long-lasting relationships.

What you’ll like:

  • Highly customizable pre-stay, in-stay, and post-stay guest feedback surveys to understand guest expectations and experiences
  • You can easily monitor online reviews from multiple sources in one dashboard to actively manage your online reputation
  • Ability to interpret guest feedback data to make informed decisions that improve guest experience, online ratings, and revenue
  • PMS integration for automated post-checkout surveys and integration with other hotel software to reduce workload
  • Customized surveys that adhere to your brand while asking essential questions

What you may not like:

  • The reporting features could be more dynamic to display customized survey data
  • Navigation around the site is sometimes difficult due to complicated UI


Paid plans start at $34.99/month

7. ClarabridgeBest for Guest Sentiment Analysis

Source: Clarabridge

With its comprehensive suite of tools, Clarabridge provides an exceptional platform for gathering guest feedback and analyzing sentiments.

By utilizing advanced text analytics, Clarabridge empowers hoteliers to understand and improve the customer experience.

This analysis helps to uncover valuable insights from surveys, social media, and other forms of feedback, enabling confident and decisive action to enhance guest satisfaction.

The tool also offers customizable survey builders, segmented survey distribution based on criteria such as PMS or contact lists, multiple delivery channels like SMS and email, and robust reporting and analytics tools for comprehensive insights.

What you’ll like:

  • Intuitive survey builder to create surveys with customizable questions and conditional logic
  • Segmented surveys to send tailored surveys to specific audiences based on PMS or contact list criteria
  • Support for multiple delivery channels, including SMS, email, and on-site/in-stay surveys.
  • Option to collect and track reviews from platforms like TripAdvisor and social media
  • Robust reporting and analytics to gain actionable insights through sentiment analysis, role-based reporting, and social review tracking

What you may not like:

  • Constant problems with being locked out of our Facebook account
  • Responses do not attach to individual threads


Contact the company for a quote

8. ReviewProBest for Guest Feedback & Satisfaction Management

Source: ReviewPro

ReviewPro offers a comprehensive guest satisfaction management solution that allows me to collect valuable feedback that helps me make informed decisions for my business.

With this tool, I can create customizable surveys and use them to gather information from my guests at any stage of their journey, whether in-stay or post-stay.

I love that I can filter the results with powerful sentiment analysis technology and generate detailed reporting to gain insights and improve the guest experience.

Other features that make ReviewPro a top-tier guest survey solution for my establishment include segmented surveys and delivery channels like SMS and e-mail and seamless integration capabilities with other hotel software tools.

What you’ll like:

  • Flexible and easy-to-use survey tool that adapts to meet customer needs
  • Ability to compare performance against competitors and identify strengths and weaknesses
  • Accurate executive summary reports with ratings across multiple channels, saving time
  • All-in-one platform that combines and analyzes feedback data with an alert system for timely insights
  • Responsive and helpful support team for immediate assistance when needed

What you may not like:

  • Services that are not offered are sometimes falsely advertised
  • Lagging is noticed in updating reviews and responses


Contact the company for a quote

Evaluation Criteria 

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
  6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Which Is the Best Guest Survey Software for You?

I know it can be quite a task to pick just one tool from the impressive options mentioned above. They all have something special to offer and can really enhance your purpose.

We still have to choose one, though, and to make your decision-making process easier, here are my top picks:

Option 1 – ProProfs Survey Maker:

ProProfs Survey Maker is a versatile guest survey software that allows you to create customized surveys to gather valuable feedback. With an intuitive interface and a wide range of question types, it makes survey creation and analysis a breeze, helping you make data-driven decisions to improve guest satisfaction.

Option 2 – AskNicely:

AskNicely offers a user-friendly interface, automatic feedback collection, and real-time analytics. The tool enables you to quickly identify promoters, detractors, and opportunities for improvement through pre-made NPS surveys, ensuring a memorable guest experience.

Option 3 – TrustYou:

TrustYou is a comprehensive guest survey software that enables you to collect and analyze guest feedback from multiple channels. By aggregating reviews and social media mentions, TrustYou provides actionable insights to enhance guest satisfaction, improve online reputation, and drive more bookings.

Now, if you ask me about the very best among them, I’d go with ProProfs Survey Maker. While AskNicely and TrustYou have their strengths, ProProfs Survey Maker offers several advantages that make it a top choice for guest survey needs.

It takes a customer-first, data-driven approach to enhance guest experiences. The tool excels in its user interface, advanced survey logic, readymade NPS & CSAT templates, and comprehensive reporting, making it an ideal solution for the hospitality industry.

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About the author

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.