Have you ever wondered why some surveys receive overwhelming reactions? The response rate is high, the answers to questions are detailed, and the target audience attempts every part of the survey.
But, few surveys manage to get only a handful of responses. The audience skips the majority of the questions or abandons the survey midway.
So, what factor distinguishes a top-performing and poorly crafted survey?
The answer lies in framing the right survey questions!
A good survey is a balanced mix of both open-ended and closed-ended questions. The audience finds it relaxing to answer close-ended questions, while well-designed open-ended questions allow you to collect detailed feedback. Similarly, the length of the survey and timings also play a great role in extracting the desired information from your target group.
If you are looking to create versatile surveys with interesting question types, this blog is just for you. Let’s understand various survey question examples, that you can directly customize for your business.
Before that, you need to know what is a good survey question.
What Is a Good Survey Question?
Framing a good survey question is not rocket science. It just needs to be simple, actionable and must offer measurable insights into:
- Your target audience: their location, preferences, age, income, educational qualifications
- The aspects of your website that work well and details that need a revamp
- Whether your customers are happy with your products or services?
- How proactive is your customer support team?
- Are employees happy with your work culture?
With the above information, you can efficiently strategize your business by making website changes, enhancing landing pages, improving the efficiency of your customer support team, and many more. Let’s understand these in detail.
Why Is it Important to Ask the Right Survey Questions?
Best survey questions help you decode your customers’ actual needs and increase their satisfaction levels, leading to positive word of mouth.
Understand Customer Satisfaction
Asking the right survey questions gives you a first-hand account of your customer pain points. If the questions are non-precise and confusing, the audience may lose interest in answering them, and you may never know their honest feedback.
For instance, in addition to asking them what they loved about your product, give them the option to suggest some features that are presently not available with your brand. Maybe, they are satisfied with your offerings but have more expectations in terms of advanced features. Asking such precise questions helps you consistently monitor your customer satisfaction.
Increase Chances of Positive Word of Mouth
Did you know that referral leads have a 30% more chance of conversion than their non-referred counterparts? This happens because happy customers speak good about your brand in their friend and family circles.
With positive reviews, more people are motivated to buy your products leading to increased business growth. Hence, by asking the right survey questions, you get to know their real sentiments and predict their referral behavior in advance.
Enhance Customer Service
Did you know, nearly 78% of customers have backed out of purchasing from a company due to poor customer service? Hence, it is necessary to quickly resolve customer issues as and when they come. A survey helps you measure the quality of interaction with a customer service agent.
For example, you can send a survey post customer service call to understand the quality of interaction between your customer and the service professional. If your customer executive was not polite enough, your customers might feel offended and may never do business with your brand. You can promptly apologize for the inconvenience and train your customer service representatives to handle such scenarios better.
Reduce Customer Churn Rate
Customer churn rate is an important metric to predict and understand your customer loyalty. If the churn rate is high, it means that a higher proportion of your customers have stopped using your products/services, and there is every possibility of them switching to your competitors. In contrast, a lower churn rate is indicative of a good brand image, and your consumers still value your brand offerings.
With regular surveys like a net promoter score survey (NPS), you can decode your customer loyalty towards your brand over a period of time. By segmenting your customers into promoters, passives, and detractors, you get to see who are happy with your products, who are unsatisfied, and who holds a neutral stance to your brand offerings.
Read more: Best NPS Survey Software
Reduce Website Bounce Rate
Customers leave your website for many reasons like not gaining relevant information, poor website navigation, unclear fonts and language, and many more. Hence, even while having great products, you may lose out on potential customers merely due to technical challenges.
By popping up the right survey questions on the different web pages, you can improve their website experience. They get clarity on website navigation, product pricing and features, checkout process, and much more. With a purposeful interaction, they could even end up becoming your lifelong customers.
How to Conduct Your Surveys?
You can run your surveys both in an online and offline mode. For example, online surveys can be shared via email, website, social media, and more. In contrast, offline survey modes are kiosk surveys, newspaper surveys, etc.
Let’s understand these methods in detail:
Here, you can make use of survey maker software to automatically create and share your survey. With the customizable templates, you need not write the survey questions from scratch. You just need to modify the default questions based on your business requirements.
There are several sharing options:
- Email Surveys
Here, you can directly send your survey questions to respondents using their email addresses. It gets easier for your target audience to take up their survey at their convenient time.
- Website PopUps
Using a website popup survey, you can collect real-time feedback from your target audience. You can trigger a popup when your online consumers are browsing through your website. This method is useful when you want specific information about the performance of your pricing page, landing page, and more.
- Social Media Sharing
Did you know that 90% of people with access to the internet make use of social media? This is a whopping figure, and you can use social media platforms such as Facebook, Twitter, etc. to share your surveys and collect feedback from a versatile audience.
- Website Embedding
Here, you can embed the survey code on your website, and your survey link is visible to anyone who visits your website. Online consumers can take the survey whenever they want in their free time.
- Email Surveys
In the offline mode, you can take the printout of the survey and share it with your audience in person. For example, in a population survey, the participants are asked to fill in personal information on a piece of paper. The advantage of using this method is that you get to understand the genuineness of the answer by interacting live with your survey respondents.
Alternatively, you can also try out the kiosk survey platform. This is commonly used in public places like malls. A kiosk machine automatically prints out a survey form based on the persona of your target audience.
Basic survey questions fall into two broad categories. Let’s learn more about these.
Types of Survey Questions
Common survey questions can be broadly divided into open-ended and closed-ended questions. While open-ended questions help you collect qualitative data, with closed-ended questions, you can collect quantitative feedback.
Let’s explore these in detail:
These types of questions collect detailed information from your target audience in the form of text answers. Your survey respondents can give their feedback without worrying about any word limit. This is significant in cases where your customers have more than one concern, and that specific issue may not be available in the predefined answer options.
By analyzing their word choice, language, and tone of answers, you can understand the emotions that customers go through while using your products or services. In crucial areas like customer support, you need more than just a yes/no answer from your respondents. Hence, open-ended questions add more quality to the feedback that you collect.
Let’s consider a sample question:
How is your experience of using our products?
When to use open-ended questions?
- Open-ended questions are helpful when you are surveying your customers for the first time. Detailed feedback keeps you abreast with your customers’ needs and concerns and serves them better.
- Ask open-ended questions right after close-ended questions to elaborate on the previous point. In this way, you are starting a conversation after building a connection with a close-ended question.
Read more: How to Analyze Open-Ended Survey Questions
Close-ended questions have predefined answer options for your audience to choose from. Unlike open-ended questions, close-ended questions are easy and less time-consuming. Though it is difficult to interpret the quantitative result, you can quickly collect measurable data for your research.
When to use close-ended questions?
- Use close-ended questions when you want to collect quantitative data for creating graphs and bar charts.
- Close-ended questions are an excellent way to open your surveys. A light question keeps your respondent relaxed, and they will be more inclined to complete the survey.
- If you want to screen out survey participants, employ close-ended questions. If they are not interested in your survey, they can conveniently drop out after responding to the first question.
There are different types of close-ended questions. Let’s explore these in detail:
Multiple-Choice Survey Questions
With multiple-choice survey questions, your respondents choose between versatile answer options. You can include an ‘other’ option if the desired option is not available in the answer list.
When to use MCQ questions?
You can use MCQ questions in situations where you are clear about the number of outcomes to a question. If you do not include the ‘Other’ category, your respondents may get confused when they do not find their answer choice. They may even drop out of the survey altogether.
Likert Scale Survey Questions
The Likert scale tries to understand the degree of a respondent’s reaction. For example, you can understand the intensity with which your customers like your new product feature. Some may be ‘extremely happy’ using the product, while others may be just ‘happy or satisfied.’
Usually, the Likert scale makes use of level (1-7), (1-5), or (1-3) where the lower levels (‘1’) are indicative of low or negative sentiments while higher levels (‘7’, ‘5’, ‘3’) are indicative of higher or positive feelings. The midpoint of the scale indicates neutral views of survey takers.
Example of Likert scale question:
1 – Extremely dissatisfied
2 – Somewhat dissatisfied
3 – Neither satisfied nor dissatisfied
4 – Somewhat satisfied
5 – Extremely satisfied
When to use Likert scale questions?
Likert scale questions are handy when you already know the challenge faced by your customers. You just need to know its intensity by asking the audience to choose their level of satisfaction or dissatisfaction.
Rating Scale Survey Questions
In a rating scale question, a particular answer option has a numerical value associated with it. Your customers can give a low or high rating based on how well they like your product or services.
Example of rating scale question:
When to use rating scale questions?
Use rating scale questions to collect detailed feedback from your target audience. For example, you can use rating scale questions in both employee feedback and customer satisfaction surveys.
- Dichotomous Survey Questions In a dichotomous question, the survey respondents have to give just two answers – yes or no/true or false/agree or disagree. It is easy and convenient for your target audience to respond to a dichotomous question within seconds.
When to ask a dichotomous question?
- Yes/No questions work well on website pages where you need to find a quick answer to whether your online consumers found a page useful, understood product pricing, found the blog informative, and more.
- Use dichotomous questions at the beginning of a survey to screen out your respondents with an initial question.
- Checklist Type Survey Questions
Here, the survey respondents can choose multiple answers from a list of options. They need not provide their preference for a particular choice and are free to select all their favored choices. Example of checklist type question:When to ask checklist-type questions? Use checklist-type questions when you are doing market research for your business. You will get to know the real requirements of your audience, like what products they have been using, what features do they love the most, which of your competitors’ products have they used, and more.
- Ranking Type Survey Questions
With the ranking type of questions, you can understand the preference levels of your audience. It usually takes the form of most preferred to least preferred. Example of ranking type question:When to ask ranking questions?
- Use ranking questions while doing your product market research. If you have multiple products, you get an idea of the order of preference of different products based on their ranks.
- Ranking questions are popularly used in customer satisfaction surveys to know the preferences of the customers. Accordingly, you can provide customized products and services to your audience.
250+ Survey Questions That You Can Use Today
With clear insights into types of survey questions, it is time to delve into survey question examples categorized based on different business strategies.
1. Customer Survey Questions
Customer surveys are used to gather insights from the customer about the product, service, and the whole sales process in general. Customer survey questions are tricky as it is often difficult to identify what exactly you want from the customers. In this section, we have covered sample survey questions for customer satisfaction and customer feedback. You can use these survey questions examples as they are or frame your questions in a similar way.
Customer Satisfaction Survey Questions Examples
Customer satisfaction survey questions are centered around how satisfied the customer is with the product and the company. You can frame the standard customer satisfaction survey questions for your feedback forms using these sample customer satisfaction survey questions.
- How satisfied were you with the way our operator handled your problem?
- Was your issue resolved promptly?
- Were you able to locate products/services/information without assistance?
- Are you happy with your shipping options?
- Did the product arrive on time?
- Did the product meet your expectations?
- Does our product offer value for money? Please rate.
- What made you choose us over the competition?
- Would you recommend our products or services? Why or why not?
- If you could change one thing about our product or service, what would it be?
Customer Feedback Survey Questions Examples
Customer feedback surveys are targeted towards the most recent transaction a customer has with the brand. Take a look at how your customer service survey questions should ideally be framed.
- Did we meet your expectations?
- How would you rate your interaction with our employees?
- Did you have any difficulties finding the product you were looking for?
- Did you find the sales process too long or tiring?
- What can we do to make future transactions easier?
- Did you feel comfortable shopping with us?
- What products or services do you wish we carried?
- How could we have exceeded your expectations?
- Is there anything else you would like to tell us regarding your experience?
- Have you used or visited our website?
- Was the website easy to use?
- What would you change about our website?
- What were you using before you found us?
- What did you like about the previous product/service(s)?
- What caused you to leave?
- What does our business do better?
- Is there anything you miss about the previous product/service(s)?
- What problem were you trying to solve when you initially came across our product or service?
Read More: Best Online Survey Tools & Software
2. Human Resource Survey Questions
Human resource survey question examples primarily deal with the questions related to employee engagement, satisfaction, and training & development. Use these sample employee survey questions as a base for your employee survey questions.
Employee Engagement Survey Questions Examples
Employee engagement survey questions are aimed at identifying the level of involvement an employee has within the organization. You can frame your employee engagement survey around the following questions.
- What would you like to change about your job/workplace?
- What’s your favorite thing about your job/workplace?
- What is the company’s greatest weakness?
- What is the company’s greatest strength?
- Do you see your career developing in this company?
- How challenging or exciting do you find your work to be?
- Do you feel valued by your manager?
- Do you trust other members of your team?
- Do you have all the resources you need to do your job well?
- Do you feel that your contribution is recognized?
- Would you recommend your friends to work here?
- Do you have a clear understanding of your career or promotion path?
- How would you rate your work-life balance?
- Hypothetically, if you were to quit tomorrow, what would your reason be?
- If you were given the chance, would you reapply to your current job?
Employee Evaluation Survey Questions Examples
Employee evaluation surveys are aimed at identifying the strengths and weaknesses of an employee. Given below are examples of survey questions for your employee evaluation survey.
- What accomplishments on this job are you most proud of?
- Which goals did you meet? Which goals fell short?
- What motivates you to get your job done?
- What can we do to make your job more enjoyable?
- In what conditions are you most productive?
- What personal strengths do you have that help you do your job effectively?
- What makes you the best fit for your position?
- What skills do you have that you think could use more effectively within the company?
- What kind of work comes easiest to you?
- What 2-3 things will you focus on in the future to help you grow and develop?
- How can the company help you better meet your goals?
- Which job responsibilities/tasks do you enjoy most?
- Which roles do you least enjoy?
- How do you think your role helps the company succeed?
- What do you like least about your current role? What would you change?
- What do you like most about working for this company?
- What are your most important goals for the next quarter?
- What do you want your next position at this company to be? How would your responsibilities change?
- What professional growth opportunities would you like to explore in order to get there?
- What type of career growth is most important to you?
- How do you prefer to receive feedback and/or recognition for your work?
- What can we do to improve our manager-employee relationship?
Job Satisfaction Survey Questions Examples
Job satisfaction surveys or as they are also known as, employee satisfaction surveys are used to gauge the morale of employees. Employee satisfaction survey questions need to be framed around how the employee feels regarding the job and workplace environment.
- Is there a clear understanding of the goals set by the organization?
- Are you clear on what your role demands in meeting the company objectives?
- Do you believe there is an opportunity for individual growth and development within the company?
- Do you see yourself working for the same organization in the next 2 years?
- Are you satisfied with your job overall?
- How would you rate the team culture?
- Does your team provide you support at work whenever needed?
- If something unusual comes up, do you know who to go to for a solution?
- Do you have all the resources and tools you need to perform your duties well?
- Do your seniors/managers encourage you to do your best?
- Do you feel you are rewarded for your dedication and commitment towards the work?
- Do you feel that your superiors value your opinions?
- Do you feel there is a scope for personal growth such as skill enhancement?
- Does the management involve you while taking leadership related decisions?
- Do you think you are valued by your manager?
- Do you think you go beyond your limits to fulfill a task?
- Do you think you have had enough training to solve customer issues?
- Do you think your personal time is respected by the management?
- Do you think the environment here helps you maintain a work-life balance?
- Does your job cause unreasonable stress to you?
- Do you think the organization has fair policies for promotion for all employees?
- Do you find your job meaningful?
Survey Question for Training Feedback
Training survey questions are focused on employee training and development activities. The ideal questions to use in training surveys are shown below.
Pre-Training Survey Questions
- What do you expect from this training session?
- Do you think this training session will help you?
- Do you have any expectations regarding the outcome of this training program?
- Are you nervous about taking up this training program?
- Are you looking forward to this training?
- Were you informed beforehand about the specifics of the training session?
- Did you get an itinerary for the session?
- Do you know what the training session will cover?
- Are the timings of the training session convenient to you?
- How likely are you to recommend this session to your friends/family?
Post-Training Survey Questions
- Did the training session meet your expectations?
- Did you enjoy the training session?
- Did you learn something new?
- Was the training session implemented as you had hoped?
- How can we improve the training session further?
- Were the objectives of the training well defined?
- Was participation and interaction encouraged?
- Were the topics covered relevant to you?
- Was the training material well organized and easy to follow?
- How useful was the training material or session to you?
Read More: Return to Work Survey Questions And Examples
3. Market Research Survey Questions
Market research is important when companies venture into new markets or are about to launch a new product or service. Market research survey questions include questions on demographics, previous buying behavior, and future expectations. In a market research survey try not to include too many questions about demographics and other sensitive information as that might be a limiting factor to many survey respondents.
- What is your age?
- What is your gender?
- What is your education level?
- Where do you live?
- What is your profession?
- What is your household size?
- What are your biggest challenges?
- What are your primary goals?
- What is most important to you?
- Where do you go for information?
- How do you like to make purchases?
- How likely are you to recommend our brand to a friend?
- How long have you been a customer?
- What problems do we solve for you?
- How does our product/service fit into your daily workflow?
- How well does our product/service meet your needs?
- What do you wish the product/service had that it currently does not?
- What do you like most/least about our product/service?
- What made you choose us over our competitors?
- How would you rate your last experience with us?
- How did you find us?
Questions for Competitor Analysis
- How is our brand doing compared to our competitors?
- How do our competitors effectively attract customers?
- How much website traffic do your competitors receive?
- Which keywords are driving traffic to your competitors?
- Which sources are driving traffic to your competitors?
- How many inbound links do your competitors have?
- What type of content is performing well for your competitors?
4. Education Survey Questions
Education surveys are equally important for teachers and students. Collecting feedback from students and teachers can help improve school curriculum and environment. Check out the sample questions for student and education surveys below.
Survey Question Examples for Students
Survey questions for students are centered around the students’ workload and its effect on the mind of a student.
- How often does schoolwork keep you from getting enough sleep?
- How often do you worry about school assignments?
- Do you worry about getting into the college of your choice?
- How many hours a day do you spend on homework?
- Does the assigned homework help you learn the material?
- How many hours a week do you spend participating in extracurricular activities?
- What is the main reason you participate in extracurricular activities?
- How much sleep do you typically get on a weeknight? On weekends?
- Where do you typically keep your phone when you go to sleep at night?
- To what extent are you confident in your ability to cope with stress?
- In the past month, how often have you experienced exhaustion, difficulty sleeping, or headaches?
- How often do you try as hard as you can in school?
- How often do you enjoy your schoolwork?
- How often do you find your schoolwork valuable?
- Do your teachers value and listen to students’ ideas?
- Do your teachers treat students with respect?
- Do you feel like you belong at this school?
- Do you feel that other students at this school accept you for who you are?
- How important is it to your parents/guardians that your schoolwork challenges you to think?
- How much do your parents/guardians worry about you getting a bad grade in school?
Read more: Student Survey Question & Examples
Teacher Survey Questions Examples
Survey questions for teachers should always center around the curriculum and the relationship of the teacher with the administration. The best survey questions for teachers are shown below.
- Does the school administration care about you as an individual?
- How fairly does the school leadership treat the staff?
- At your school, how valuable are the available professional development opportunities?
- Do you get inputs for your professional development opportunities?
- How often do your school’s facilities need repairs?
- How important is it for your school to hire more specialists to help students?
- How respectful are the relationships between staff and students?
- To what extent are you trusted to work in the way the administration thinks is the best?
- At your school, how objectively is your performance assessed?
- How effective is your school’s evaluation system at helping you improve?
- Does the school staff collectively brainstorm to provide better learning experiences?
- Does the school staff put in extra effort for students with disabilities?
- Were you consulted before finalizing the curriculum for the students?
Read More: Demographics Survey Questions And Examples
5. Event Survey Questions
Conducting an event survey is crucial to know about your audience’s expectations. Also, a post-event survey lets you know if you have addressed their challenges effectively.
Event survey questions can be broadly classified into:
- Pre-event survey questions
- Mid-event survey questions
- Post-event survey questions
Pre-event Survey Questions Examples
Pre-event survey questions are set keeping in mind the future arrangements you intend to make for your event.
- How did you hear about the event?
- When are you arriving?
- Which social platform do you prefer?
- How do you feel about the location of the event?
- What are you hoping to get out of the event?
- Have you attended this event before?
- What speakers are you looking forward to most?
- Is there any event information that you couldn’t find or access easily?
- Do you have any special needs or disabilities that we can help accommodate?
- Do you have any food allergies or specific dietary needs?
Post-event Survey Questions Examples
Frame your post-event survey questions around the insights you require from your attendees regarding the organization, facilities, and recommendations for future events.
- How satisfied were you with the event?
- What did you like most about the event?
- What did you like least about the event?
- How likely are you to attend one of our events in the future?
- How likely are you to recommend our events to a friend?
- In your opinion, did the event meet the objectives it set in the beginning?
- Which topics/activities would you like to see covered at future conferences/events?
- Was the event staff friendly?
- Did you get all the information regarding the event beforehand?
- Was the event too long, too short, or just rightly timed?
Read More: 48 Event Survey Questions And Examples
6. Healthcare Survey Questions
Health care surveys mainly include patient satisfaction survey questions, hospital employee surveys, and other surveys regarding confidential patient information. We’ve covered the ideal questions to ask in a patient satisfaction survey below.
- How can we improve our services?
- Was it easy to make an appointment?
- Were you pleased with the check-in process?
- Were you pleased with the check-out process?
- Were you attended to in a timely manner?
- How do you rate the staff that worked to care for you?
- How much concern did the care provider showed for your questions or worries?
- During your most recent visit, did this care provider listen carefully to you?
- Rate the friendliness/courtesy of the care provider.
- Would you recommend our hospital to a family member or friend?
- Are you currently covered under a health insurance plan?
- How often did you receive conflicting information from different medical care professionals at this hospital?
- How satisfied were you with the medical and other facilities available to you?
- Did the hospital staff follow adequate medical safety procedures during the treatment process?
7. Brand Awareness Survey Questions
Understanding how “aware” your audience is regarding your brand is a crucial step in learning whether you were able to reach out to them successfully. That’s exactly what brand awareness survey questions aim to achieve. Most commonly seen on social media, a few brand awareness survey questions include:
- Did you see an ad for this product/service recently?
- Have you ever used any product from <product brand> before?
- Do you remember seeing an ad for <brand name> in the past week?
- Which word would you use to define this brand?
- Would you recommend this brand to your friends or family?
- How likely are you to recommend this brand to your friends or family?
- Have you always been satisfied with the products of this brand?
- Will you ever return to this brand again?
- Were the products available as per your quality standards?
- Which brand do you remember seeing an ad for this past week?
8. Website Feedback Survey Questions
Creating a good customer experience is crucial, but so is ensuring a smooth user experience. The only way you can achieve this is by asking customers how they like your website and how you can improve upon it further. That’s what website feedback survey does. A few questions you can ask in such surveys include:
- Were you able to navigate through our website easily?
- Did you find all the important information on the website?
- Would you like to see any changes in the website design?
- Does the website meet your expectations?
- Did it take a lot of time for you to find what you were looking for on the website?
- Is our website visually appealing?
- Is our website properly optimized for your device?
- Do you trust the information available on our website?
- Is the information easily visible on our website?
- How likely are you to recommend this website to a friend/colleague?
9. Sales Survey Questions
The most common survey question type are sales survey questions. Post-sales, every customer is asked to undergo a quick survey. This way, companies get insight into whether their customers are happy with their purchase-process, products, and services. The two main instances wherein companies ask for customer feedback and the sales survey questions that are asked include:
- Was the product reasonably priced?
- Did you find it difficult to find the product you liked?
- Was it easy to go through with the purchase?
- Is there any way we can improve the overall buying experience?
- If we can, please tell us how you’d like us to change.
- Did you receive the same product you placed an order for?
- Is the quality as per your standards?
- Does the product look exactly like the images shown online?
- Is the product worth the price mentioned on the app?
- Will you buy a product from us again?
Read More: Matrix Survey Questions And Examples
10. Transport Survey Questions
Carpooling, taking a cab, booking a bus or train ticket, and taking a flight to your destination has become really common among people nowadays. And with a rise in demand there are numerous companies that offer this service. In this case, companies ask customers to travel survey questions after the customers reach their destination. A few examples of such questions are:
- Was your trip comfortable?
- Were the seats allocated to you available at the time?
- Were the seats clean?
- Did you have any difficulty boarding or finding the bus/cab?
- Was the bus/cab driver polite?
- Did the flight attendants cater to your needs?
- Did the flight attendants give you the basic safety information?
- Was the food served during your journey of good quality?
- How would you rate your journey on a scale of 1 to 10?
- Will you travel with us again?
11. Lead Generation Survey Questions
Capturing leads and converting them into potential customers is crucial to keep your business booming. Not only that, lead generation helps you generate brand awareness and build a brand image among your target audience. A few lead generation questions you can add in your survey include:
- Are you looking to buy something online in the next quarter?
- Have you heard of <this brand>?
- Are you solely responsible for your company’s budget?
- Are you planning to save money?
- How often do you order food online?
- Have you ever bought clothes online?
- When was the last time you bought something?
- What’s the most common thing you bought online?
- How do you decide on a brand when finalizing a product?
- What would matter more to you: price or quality?
Bonus Read: Lead Generation Survey Best Practices
12. Non-Profit Survey Questions
Non-profit organizations cover a large network of donors, volunteers, and other staff. Surveys for non-profit organizations can cover fundraising events, volunteer feedback and so on. Good survey questions examples for nonprofits are shown below.
Volunteer Feedback Survey Questions Examples
- How much of an impact do you feel your work here has had?
- How convenient were the volunteer training sessions?
- Did you find the volunteer training sessions to be helpful?
- How easy was it to get along with other volunteers?
- Did you find the staff easy to get along with?
- Do you feel appreciated by your supervisor?
- How satisfied or dissatisfied are you with your association with our organization?
- How likely are you to continue volunteering for our organization?
- How many hours a month do you spend volunteering?
- How likely are you to recommend this organization to a friend or colleague?
Survey Questions: Do’s and Don’ts
Best survey questions are short, precise, avoids jargon, and prompts the respondent to take up a survey with ease.
Let’s understand the tips and tricks to create survey questions:
- Frame the questions from the perspective of the customers by keeping their needs first. You must use empathetic language to address their pain points.
- Use simple and jargon-free language in your survey. Else, your respondents may get confused and drop out of the survey.
- Avoid leading questions that can sound biased and make your respondents give a desirable answer.
- Start your survey with simple close-ended dichotomous questions. This will encourage your respondents to continue attempting your survey questions.
- Use a balanced mix of both open-ended and close-ended questions.
- Preferably use the first-person perspective while framing questions. The survey takers feel more connected with such personalized questions.
Read more: How to Write Good Customer Survey Questions
Coming out with the right survey questions is just the beginning. How you apply it for different use cases determines its efficacy in the long run.
Top Survey Questions Use Cases
You can use the above sample survey questions for various applications like creating user personas, collecting testimonials, predicting word-of-mouth recommendations, and so on.
Create User Personas
Who are your online consumers? What is their location? Which age group do they belong to? What is their educational background? Finding answers to these questions help you build the personas of your ideal customers. Knowing their choices and preferences, you can provide them with the exact brand offerings they are looking for.
Survey question examples:
- How do you describe yourself?
- How do you intend to use our products or services?
- What is your age group?
- To which industry do you belong?
Understand Website Performance
Sometimes, people leave your website when they don’t understand the tone or language used on a webpage. Or, they do not find a blog article interesting enough to continue. With survey questions, you can ask them direct questions on improvement areas of your website.
Survey question examples:
- Were you satisfied with the speed of our website?
- Did you find it challenging to navigate through our website?
- Why are you exiting this website page?
- What did you like about our website?
Check How Your Product Appeals to Your Target Audience
What is the best feature that people like about your products? Are they facing any challenges while using your app or upgrading your product? How well do your services fare as compared to your competitors? With the right survey questions, you can get a 360-degree analysis of your products and finetune it based on the market needs.
Survey question examples:
- What is the best feature that you liked about our products?
- Do you think any of our products need improvement?
- On a scale of 1-10, please rate your overall satisfaction in using our products.
Read more: Product Feedback Survey Questions & Examples
Finetune the Efficacy of Your Customer Support Team
Customer service satisfaction is a crucial indicator of a healthy business. A recent survey showed that customers rated excellent customer service as the number one factor that enhances their trust in a company. If your customer service team responds promptly to the complaints, their pain points get reduced, and customers become happier.
Here are some survey questions that you can ask to understand the functioning of your customer service team.
Survey question examples:
- On a scale of 1-10, rate your experience of interacting with our customer support team.
- What is the best aspect that you liked about our customer support team?
- Was the customer service representative polite enough?
Read more: Your Guide to Customer Service Metrics
Good testimonials act as compelling evidence to support your brand performance. When potential customers see your track record and brand image, there is a high possibility that they will get influenced and buy your products. The open-ended answers to a survey can be used as testimonials on your website, social media pages, or in your newsletters.
Some questions that help you with testimonials collection are:
- How has been your experience with using our products so far?
- Mention one aspect that makes us stand out from our competitors?
Redefine Your Pricing Strategy
Designing the right pricing strategy is essential to enhance the popularity of your products and services. The price should be neither too high nor too low. With exorbitant prices, you may not be able to attract prospective customers, while low prices can put a question mark on the quality of your products.
Hence, with the right survey questions, you can collect your customer feedback on what they felt about the pricing aspect of your offerings.
- Are you clear with our product pricing?
- How happy are you with the pricing of our products?
- If we launch an upgraded product in the future, will you purchase it?
Analyze Customer Satisfaction
Great survey questions help you tap into customer sentiments over a period of time. If customers are happy with your products and services, you can be sure that they will purchase more of your products in the future.
For example, with a customer satisfaction survey, you can ask questions about what they like best in your product, the challenges they face if they see any scope of future improvements, and more.
Some of the customer satisfaction questions that you can include are:
- Are you satisfied with using our products?
- Where can we improve upon?
- Overall, how would you rate our customer service?
Predict Word of Mouth Recommendations
Did you know that 90% of people get influenced by positive reviews while purchasing a product? That’s a whopping figure! Conducting surveys is one of the easiest ways to understand how people perceive your brand. With a positive perception, you get more positive feedback, and your products sell more in the market.
Survey question examples:
- On a scale of (1-10), how likely will you recommend our product to your friends and family?
Read more: How to Build a Customer Loyalty Program
How Surveys Strengthen Business Communication
Conducting customer surveys is a great way for a business to strengthen Business Communication. They help companies understand their customers, the weaknesses of their business or service and help them understand the opportunities to serve them better.
Connecting with your customers, asking their feedback, providing them prompt solutions to their problems will let you understand the difference between what your prospects want and what your business is offering. The gap between these two things will help you know the area you need to improve, and ultimately, your business will shift to a more customer-centric approach.
Effective business communication makes it possible to understand your customers and their needs and update your strategies for better customer satisfaction. And Customer surveys and feedback are great tools to execute it.
Use Surveys to Enhance Your Brand Image
Conducting regular surveys keeps you updated about customer satisfaction levels, customer churn rate, website issues, and helps you become a customer-focused brand. You can conduct your surveys both in an online and offline mode.
For online surveys, you can use popular survey software like ProProfs Survey Maker to get started. Use the available customizable templates and share them on multiple platforms like email, social media, website embedding, and more.
While framing your survey, make sure that you use various questions like multiple-choice questions (MCQs), rating scale and ranking scale questions, open-ended questions, and more. Also, use simple and jargon-free language so that your survey audience can complete your survey without confusion.
Looking for a versatile survey tool for your business? You can try out ProProfs Survey Maker, which comes with more than 100+ customizable survey templates.
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