10 Best Customer Feedback Tools in 2024

Customers are the lifeblood of any business, and it is their feedback and loyalty that shape strategies, products, and services – ultimately determining a company’s success and longevity.

Customer feedback survey tools are essential in garnering insights that could propel your business forward, and as such, it is essential to choose one with utmost care.

While there are innumerable such tools inundating the market right now, finding one that suits your requirements can get really tough.

As someone who has been in this field for as long as I have, I realized I could lend my experience and expertise in curating a list of the best customer feedback tool to make things easier for all my fellow businesspeople.

 Let’s get started!

List of the 10 Best Customer Feedback Tools

Whether you are part of a small business, startup, or corporation, this list of customer feedback survey tools will help you gain valuable insights into your customers’ preferences, satisfaction levels, loyalty, and much more.

1. ProProfs Survey Maker – Best for comprehensive customer feedback surveys

Source: ProProfs Survey Maker

ProProfs Survey Maker is a fantastic customer feedback survey software that I highly recommend.

With its intuitive interface and advanced features, creating and distributing surveys has never been easier, allowing you to gather feedback efficiently.

ProProfs Survey Maker is suitable for conducting comprehensive employee feedback software. Whether you want to measure customer satisfaction, collect testimonials, or gather insights for product improvement, this software has you covered.

Its customizable survey templates and advanced question types enable you to create relevant and engaging surveys tailored to your specific needs.

Besides that, ProProfs Survey Maker offers other features that make it a standout user feedback software, such as robust data analysis tools, NPS surveys, readymade templates, a library of 100+ questions, smart triggers, and seamless integration options with other applications, making it easy to sync and share data.

What you’ll like:

• A vast library of 100+ professionally designed templates for a quick start
• Ready-to-use questions for different survey types to save time in finding the right questions to ask
• Customization options to implement consistent branding guidelines with logo, colors, themes, and graphics
• Advanced reports and analytics to see who took your survey and when, how they answered, and more
• Integration with CRM and marketing automation software to follow up with your respondents easily
• Smart triggers to allow a survey to pop up after a certain time limit, percentage of page scrolled, or right before the exit
• Option to embed sidebar feedback forms at strategic points to capture unsolicited feedback

What you may not like:

• The templates could have been more refined to make them industry-specific
• The basic plan is limited to just one administrator

Pricing:

Basic plan is forever free. Paid plan starts at $9.99 per month. Unlimited surveys.

Watch: How to Create a Survey Using ProProfs Survey Maker

2. SurveySensum – Best for AI-enabled customer feedback forms

Source: SurveySensum

Harnessing the power of AI, SurveySensum enables businesses to conduct AI-powered user feedback software.

This cutting-edge technology not only saves time and resources but also offers in-depth analysis and actionable insights. 

SurveySensum goes beyond AI-powered surveys. It offers a range of features that enhance the customer feedback survey experience. From conversational analytics to text analytics software to WhatsApp surveys, SurveySensum provides a comprehensive solution. 

The platform also offers integrations with popular tools like Outlook and Slack, ensuring seamless data management and collaboration.

What you’ll like:

• AI-powered sentiment analysis to gauge respondents’ emotions and opinions
• Real-time collaboration and sharing options for seamless teamwork
• Mobile-friendly surveys for enhanced respondent experience on any device
• White-labeling and branding options to match surveys with your company’s identity
• Integration with popular tools like CRM, Slack, and Google Sheets for streamlined workflows
• GDPR-compliant data handling and secure storage for data privacy and protection

What you may not like:

• No option for open surveys to garner qualitative data
• More flexibility is needed in the reporting section

Pricing:

Contact the company for a quote.

3. Qualtrics – Best for customer experience management

Source: Qualtrics

Qualtrics is an exceptional employee feedback software that I recently discovered. With it, I can effortlessly create and distribute surveys to gather feedback, allowing me to understand customer needs and preferences more effectively.

Qualtrics excels in providing comprehensive customer experience management. It empowers me to collect feedback at various touchpoints throughout the customer journey, enabling me to identify areas for improvement and enhance overall customer satisfaction. 

Its advanced reporting and analytics tools provide me with in-depth insights, allowing me to gain a deeper understanding of customer sentiment and trends.

What you’ll like:

• Easy-to-use interface with drag-and-drop functionality and pre-configured surveys
• 360-degree solution for customer professionals that covers feedback collection, analysis, action planning, and reporting
• Text analysis tools that use artificial intelligence and natural language processing to extract insights from open-ended responses
• Contact management system to automatically segment, target, and follow up with your respondents
• Seamless integrations with popular platforms such as Salesforce, Marketo, Slack, Tableau, and more

What you may not like:

• Reports can take a while to load if you’re trying to analyze large data sets.
• Pricing is only suitable for large enterprises.

Pricing:

Starts from $1500/year

4. Feedier – Best for an intuitive gathering of customer intel

Source: Feedier

Feedier stands out as a great choice due to its innovative features and seamless user experience. With Feedier, I can easily create engaging and interactive surveys that captivate my customers and encourage them to provide valuable feedback.

Feedier works best as an intuitive customer intelligence platform. It allows me to gather feedback from multiple channels, including email, mobile, and in-app, ensuring comprehensive data collection.

The tool also has varied customization options that allow me to brand surveys to match my business identity and create personalized experiences for customers, and its robust integration capabilities enable me to connect with other tools and systems, streamlining my feedback management processes.

What you’ll like:

• Ability to transform feedback data into actionable insights with their customer intelligence solution.
• Text analysis NLP solution to quickly analyze unstructured feedback data for instant insights
• Real-time 360-degree feedback reports for valuable insights with Feedier’s VoC solution
• Automated surveys with 16 question types using Feedier’s CX survey solution
• Web in-app feedback feature to capture feedback during the customer journey at the right moment

What you may not like:

• The UI & in-app terminologies are difficult to understand, especially for beginners
• Steep learning curve

Pricing:

Contact the company for a quote

5. InMoment – Best for interpreting comprehensive CX data

Source: InMoment

InMoment stands out as a top choice due to its integrated approach, combining cutting-edge AI technology with human expertise.

The best use case for InMoment lies in its ability to capture and connect data from various sources, unify omnichannel experiences, and even predict customer intent.

The tool also offers an intuitive and user-friendly platform, along with enterprise architecture that includes powerful features like text analytics, integrations, data management, artificial intelligence, and robust security and scalability.

These features ensure that businesses can leverage the full potential of their employee feedback software and make strategic decisions that drive customer-centric growth.

What you’ll like:

• Enterprise-level architecture with text analytics, integrations, data management, AI, and robust security and scalability
• Integrated customer experience solutions with AI to enhance the overall customer experience.
• Reputation management to actively monitor and maintain a positive brand image
• Employee experience strategies to keep employees engaged, fulfilled, and motivated
• Product intelligence to accelerate business growth by leveraging customer feedback and insights from the target audience
• ICX management capabilities to improve every touchpoint of the customer journey

What you may not like:

• Takes a lot of back-and-forth from the support team to retrieve already-resolved/past customer issues
• Surveys cannot be readily edited without going through several steps

Pricing:

Contact the company for a quote

6. Typeform – Best for engaging customer feedback surveys

Source: Typeform

Typeform makes it incredibly easy to create engaging surveys that capture valuable insights from customers effortlessly.

Its interactive question formats, such as multiple-choice questions, ratings, and open-text responses, allow for a dynamic and personalized survey experience.

The logic branching feature further enhances engagement by tailoring subsequent questions based on previous answers, making each respondent feel heard and valued.

Aside from that, the tool offers robust analytics and reporting capabilities. The data collected from surveys can be easily analyzed and visualized, providing actionable insights to make informed decisions.

Moreover, Typeform integrates seamlessly with other tools, enabling efficient data management and integration into existing workflows.

What you’ll like:

• AI-powered surveys that require minimal inputs and manual handling
• Extensive question types and logical conditions for tailored and insightful surveys
• Seamless integrations with 100+ popular apps for enhanced functionality and data integration
• Built-in analytics dashboard and visually appealing reports for convenient data analysis
• Mobile-friendly platform with advanced security measures and automation capabilities for a seamless experience
• Supports multiple ways of survey sharing, whether by sending surveys by email, landing page, or a survey link to anyone interested

What you may not like:

• Glitches while submitting reports are known to occur at times
• The one-question-at-a-time setup can be a limiting factor in situations where cluster questions are required

Pricing:

Paid plans start at $25/month.

7. UserReport – Best for gathering user insights from the target audience

Source: UserReport

UserReport, I believe, is an exceptional customer feedback survey software. Its user-friendly interface and comprehensive features make it stand out among other tools.

With its customizable and interactive surveys, UserReport enables businesses to dive deep into customer preferences, behaviors, and satisfaction levels.

The platform provides the flexibility to segment and target specific user groups, making it ideal for understanding diverse customer needs.

UserReport also provides advanced analytics and reporting capabilities, allowing businesses to derive meaningful insights from the collected data. The integration with popular third-party analytic tools ensures seamless data flow and analysis.

Moreover, UserReport’s in-depth reporting dashboard enables businesses to track progress, monitor trends, and identify areas for improvement.

What you’ll like:

• Customizable and interactive surveys for gathering valuable user insights
• Targeted segmentation to understand the needs of specific user groups
• Advanced analytics and reporting capabilities for meaningful data analysis
• Integration with third-party analytic tools for seamless data flow and analysis
• In-depth reporting dashboard for tracking progress and identifying areas for improvement

What you may not like:

• Limited customization options for survey design beyond the provided templates
• Occasional technical glitches or bugs in the software

Pricing:

The standard version is free. Contact the company to get a custom quote on premium features.

8. Retently – Best for NPS, CSAT & CES surveys

Source: Retently

Retently is an exceptional customer feedback survey software that I have personally found to be highly effective.

Its platform offers a comprehensive solution for managing and improving customer experiences, building lasting relationships, and enhancing product development based on valuable feedback.

The tool is excellent for conducting NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score) surveys.

These surveys help businesses gauge customer loyalty, satisfaction, and effort, allowing them to identify areas of improvement and take proactive measures to enhance the overall customer experience.

Other valuable features include feedback analytics, sentiment analysis, engagement tracking, workflow automation, and integrations with popular tools like Salesforce, Hubspot, Pipedrive, etc., to consolidate and analyze data from different sources.

What you’ll like:

• NPS, CSAT, and CES surveys to measure customer loyalty, satisfaction, and effort
• Feedback analytics, sentiment analysis, and engagement tracking for data insights
• Automation and email campaigns to easily reach out and engage with customers
• Integrations with popular tools like Salesforce, Hubspot, and Pipedrive
• Personalized surveys, custom branding, and multilingual support for tailored feedback collection

What you may not like:

• Limited customization options in the templates
• Additional cost for all surveys beyond 10 in the basic paid plan

Pricing:

Starts at $25/month

9. Crowdsignal – Best for customer feedback polls

Source: Crowdsignal

Crowdsignal is an excellent customer feedback survey software that I believe delivers exceptional results.

With Crowdsignal, I can effortlessly create surveys and polls in minutes, thanks to its intuitive drag-and-drop interface. The platform allows me to customize the design to match my brand perfectly, ensuring a seamless and professional experience for respondents.

Crowdsignal effortlessly creates interactive and engaging surveys that can be shared via WordPress, Twitter, Facebook, and emails, allowing a wider reach and quick responses.

The platform also provides advanced options like poll restrictions, data filters, and multi-language support, empowering me to tailor my surveys to specific target audiences effortlessly.

What you’ll like:

• Drag-and-drop form builder that makes it really easy to create and publish surveys, forms, polls, quizzes, etc. 
• You can customize your survey on your own with CSS and change the look and feel of your surveys to match your brand
• Ability to share survey or forms via multiple channels like WordPress, Twitter, Facebook, emails, and business URLs
• Real-time survey response analysis with easy-to-interpret, well-represented data sets
• Ability to avoid duplicate responses with IP restrictions as an added security measure

What you may not like:

• The UI is slightly difficult to navigate
• The templates do not transfer over when changing from offline to online on mobile devices

Pricing:

Paid plans start at $15/month.

10. NiceReply – Best for one-click feedback surveys

Source: Nicereply

NiceReply is an exceptional customer feedback survey software that I highly recommend to collect valuable feedback and insights from customers easily.

Using its one-click feedback feature, I can effortlessly create surveys that can be completed in just a single click, minimizing customer effort and increasing response rates.

I can access real-time feedback data, track customer satisfaction scores, and analyze trends over time as well as customize surveys with personalized branding in a large number of languages, ensuring a tailored and inclusive experience for all my customers.

What you’ll like:

• One-click feedback surveys for collecting immediate customer insights
• Integration with popular platforms like Zendesk, Front, and Freshdesk for streamlined customer support
• Variety of customer experience surveys, including CSAT, CES, NPS, and Employee Satisfaction
• Multiple survey distribution channels, including in-signature email surveys and website pop-up surveys
• Real-time customer feedback analytics for gaining deeper understanding and improvement opportunities

What you may not like:

• CSAT calculation values are not always accurate
• No option to display all reviews in one place

Pricing:

Starts at $59/month

Evaluation Criteria 

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Which Is the Best Customer Feedback Survey Software?

Choosing the right customer feedback survey software can be a daunting task, especially with so many options available. To simplify your decision-making process, I have narrowed down the choices to three exceptional survey tools.

Rest assured, this does not diminish the value of other options; we simply selected the cream of the crop.

Let’s see the top 3 contenders here:

Option 1 – ProProfs Survey Maker:

ProProfs Survey Maker is a feature-rich customer feedback survey software that enables businesses to effortlessly create and deploy surveys. With an intuitive user interface and advanced customization options, it allows you to gather valuable insights and measure customer satisfaction effectively. Its robust analytics and reporting tools provide in-depth analysis of survey responses, helping you make data-driven decisions to enhance customer experiences.

Option 2 – Qualtrics:

Qualtrics is an enterprise-level customer feedback survey software designed to capture and analyze customer insights at scale. With its customizable surveys and real-time data visualization, Qualtrics empowers businesses to understand customer sentiment, identify trends, and drive improvements to deliver exceptional customer experiences.

Option 3 – Typeform:

Typeform is an interactive and visually appealing customer feedback survey software that revolutionizes the survey experience. Its powerful reporting capabilities provide real-time insights and visualizations, enabling businesses to act on customer feedback and improve their products or services.

The best software will depend on your requirements, whether its capabilities align with your vision, and of course, pricing. However, if you ask me, I’d hands down suggest ProProfs Survey Maker.

Compared to other feedback survey software like Typeform and Qualtrics, ProProfs Survey Maker takes a customer-first, data-driven approach to enhance customer experiences.

The tool excels in its user interface, advanced survey logic, and comprehensive reporting, making it the perfect solution for all your survey needs!