With the world continuing its march towards the digital space, data collection and information gathering have become both; easier and harder. Is that an oxymoronic statement? – Yes. Is it true? Also Yes. Why is that so? Because, while customers have embraced digital technologies to make collecting responses easier, they have become more aware and guarded...

You know how to write a survey email. But can you assure that the survey will be taken? In the year 2018, more than 280 billion emails were sent and received worldwide in a single day. This number was expected to cross more than 340 billion emails in 2022, as published by Statista. This data...

Let’s assume you’ve got the perfect product; you’ve thought about a well-funded marketing campaign. However, your campaign proves to be unsuccessful after the launch, because it doesn’t resonate with your target audience. It’s a pretty scary thought, isn’t it? To avoid scenarios like these, companies spend a fortune conducting market research and focus groups. Like...

A scored survey is a poll in which you assign specific points to each response given by respondents. A value is assigned to each response and different messages are set for the range of scores. Scored surveys are similar to personality quizzes in nature and are helpful when you want to assess a person’s knowledge...