Look at companies like Google and Apple. They’re not just admired for their innovative products—they excel at employee engagement. How? They track it relentlessly. Gallup’s research shows that businesses with engaged employees outperform their competitors by 23% in profitability. As competition for top talent heats up, understanding how to measure and improve engagement isn’t optional;...

The secret to creating a positive customer experience is to listen to your customer’s feedback and leverage it to improve your products and services.  That’s where the customer feedback loop fits in. And we all know that a positive customer experience is the sure-shot way of driving customer loyalty and turning passive into promoters. A...

You must have spotted the plus and a minus sign together with a digit, like this ±1. This value of the plus-minus sign and a number is nothing but the margin of error of the survey results. The margin of error shows the error in the calculation of survey results. It indicates the probability of...

If you are confused about who your customers are and what they really need, psychographic segmentation can help. It divides customers based on their psychological traits – preferences, personality, lifestyle, and beliefs, and gives you a sneak peek of their thought processes.  In this blog, we have covered everything about psychographic segmentation to help you understand...

Worried about dealing with a large target audience? Don’t panic, there’s a way out!  You can make your analysis easier with cluster sampling. Analyzing a vast target audience is usually expensive and time-consuming. For this reason, businesses consider cluster sampling as one of the time-saving and economical ways to gather data across a geographical spread. ...

As a survey creator, it is natural for you to expect encouraging and reliable responses to your surveys. With an enhanced survey response rate, the chances of collecting accurate data increases. But unfortunately, not all surveys are error free. Many surveys face the problem of survey bias leading to inaccurate and unreliable feedback collection. Survey...

As an organization, it is natural for you to expect positive feedback from your customers. We all love this bunch of promoter customers who constantly give us high ratings and make repeated purchases with our brands. In contrast, why are we skeptical while dealing with the detractors? These groups of customers are the vocal critics...