Recent Articles

Customer Experience Software: The 2025 Guide to Tools, Comparisons & Smarter CX

Written by Updated: 19 Sep, 2025
Your competitor can copy your features or pricing. What they can’t copy overnight is how your customers feel when they interact with you. That’s customer experience—and in  , it’s the ultimate differentiator. Customer experience software helps businesses collect feedback (NPS, CSAT, CES), manage support, centralize data, and analyze sentiment. In short, it shows you what...
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Customer Segmentation: A Hands-on Guide for Businesses

Written by Updated: 26 Nov, 2024
The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes. The importance of personalized customer experiences cannot be overstated enough. However, customer needs and preferences vary vastly. This makes it challenging to keep up with the demands and offer relevant services.  Enter- customer segmentation!...
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Measuring Customer Loyalty: 12 Proven Metrics

Written by Updated: 23 Apr, 2025
The Pareto Principle states that 80% of your business comes from 20% of your customers.  This puts loyal customers at the apex of your business performance enhancement strategy. To identify who your most valuable customers are, you should measure customer loyalty metrics. Loyal customers are emotionally connected to a business. Such loyalty stems from top-notch...
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How to Measure Customer Experience With CS Metrics

Written by Updated: 10 Aug, 2024
If you are here, you are probably searching for ways to measure customer experience.  The concept of customer experience may not be new, but not everyone is aware of how to create strategies to embrace it.  The fast-paced market imposes a lot of challenges for businesses and, they tend to lose a firm grasp on...
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NPS Email: Strategy, Templates & Segmented Follow‑Ups

Written by Updated: 8 Aug, 2025
Every founder dreams of customers who rave about their products and bring friends along. That’s loyalty money can’t buy—or can it? However, here’s the harsh truth: ignoring unhappy customers can be costly. Bain & Company worked with Dell and learned that a meager 15% of NPS detractors, or unhappy customers, resulted in a loss of...
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20 Best Voice of the Customer (VoC) Tools for 2025

Written by Updated: 16 Sep, 2025
In today’s customer-centric environment, merely placing a product in the market is not enough. As a business, you must be on your toes to implement any change the customer seeks in real-time. But how do you find out what the customer wants? Relax. It’s not rocket science! Identifying what the customer wants can be as...
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20 Strategies to Improve Customer Satisfaction

Written by Updated: 12 Aug, 2024
How to improve customer satisfaction?  One way is to collect customer feedback and act on it which will help you understand what works well with your brand and what you need to improve or change completely. Imagine one day you wake up and discover that half of your customers have switched to the competitors, dropping...
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Voice of Customer Survey: Questions, Examples ,Types & Strategies

Written by Updated: 9 Aug, 2024
Thinking you’ve got your customers all figured out without actually listening to them is like trying to hit a bullseye in the dark. Spoiler alert: It doesn’t end well! It’s a surefire way to waste both time and precious resources. If you’re in the dark about what your customers expect or want from your product,...
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60 Training Survey Questions: The Ultimate Guide for Managers

Written by Updated: 29 Sep, 2025
Want to make sure your employee training really boosts skills, productivity, and keeps your team sticking around longer? The trick is figuring out if your training is hitting the mark. The best way to go about that is to dive into training surveys. By asking the right questions, you can get a real feel for...
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24 Different Types of Survey Methods With Types & Examples

Written by Updated: 8 Oct, 2025
Surveys come in all shapes and sizes. So, it’s crucial to understand the different types of Survey Methods With Examples. To ensure maximum ROI from your survey campaigns. Let us understand. Each survey type is designed to extract specific information from the respondents and thus carry focused questions. So, knowing your surveys can prevent you...
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