Recent Articles

Email Survey Guide: Go From Inbox to Insight in 2025

Written by Updated: 13 Jun, 2025
Whether you’re building a product, running a training session, hosting a webinar, or leading a team, you can’t afford to guess what people think. That’s why I still swear by email surveys—simple forms sent right after a key moment (a purchase, a support chat, a webinar). They’re old school, sure—but when done right, with smart...
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How to Calculate NPS (Net Promoter Score)

Written by Updated: 12 Feb, 2025
Do all your customers give you a five-star rating on online review forums? Yes..No..or Maybe. Customers these days expect more than just routine delivery of products and services. They value round-the-clock customer support, expect the product features to be top-notch, and cherish organizations that value their feedback. Despite your best efforts, you may find that...
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Advantages and Disadvantages of Online Surveys: Everything You Need to Know

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 24 Apr, 2025
Your customers hold the key to your business’ success. But this landscape is unpredictable, and understandably, trying to keep up can feel like chasing a moving target. The only way for your business to stay afloat is by updating yourself and evolving alongside your audience. That’s where online surveys come in. They’re your direct line...
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Lead Generation Survey Best Practices

Written by Updated: 12 Feb, 2025
zLead generation is necessary for the survival and growth of any organization. Not just that, it is important to convert and nurture each of your leads to make them your lifelong customers. But, lead generation is not as easy as pie. Both the quality and quantity of leads matter a lot. “According to Hubspot research, ...
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What Are Matrix Surveys & How to Create One [A Complete Guide]

Written by Updated: 12 Feb, 2025
Tired of low response rates to your surveys? Matrix survey questions might be the solution! By clustering related queries in a row-column format, these questions reduce redundancy and keep surveys concise—ideally under 5 minutes. This approach not only makes the survey process quicker but also more engaging for respondents. Let’s explore how matrix survey questions...
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9 Proven Tips On How To Create An Anonymous Survey

Written by Updated: 12 Aug, 2024
Stella is a market researcher at a large corporation and her main priority is providing insightful d ata for the entire company to use. The UX team uses it for their personas, the marketing team uses it for the adwords campaigns, etc….. She’s been collecting customer feedback via surveys for years but feels frustrated that...
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How to Embed a Survey on Your Website

Written by Updated: 12 Aug, 2024
Every brand focuses on trying to collect customer feedback through surveys and other similar means. While the customer may love to provide feedback to the brands they are associated with, the sheer number of surveys they encounter leads to survey fatigue, making it a significant problem. Marketing and research teams spend countless hours analyzing data...
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What Is Survey Software? Types & Benefits of a Survey Tool

Written by Updated: 12 Aug, 2024
No matter if you run a million-dollar business or are an employee, the chances are that you have come across a survey at some point in your life. Be it rating your overall experience of staying at a 5-star hotel in Vegas or simply rating your Uber driver, we have all been there and done...
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How to Create a Survey Online in Just 8 Easy Steps: A Detailed Guide

Written by , Market Research Specialist Updated: 12 Feb, 2025
“A prudent question is one half of wisdom.” – Francis Bacon Indeed, if you don’t ask questions, all your strategies are just arrows in the dark, and surveys are one of the best ways to collect information you wouldn’t know otherwise. They help you answer important, specific questions that can help you understand what your...
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6 Ways a Survey Maker Can Help You

Written by Updated: 9 Aug, 2024
With the world continuing its march towards the digital space, data collection and information gathering have become both; easier and harder. Is that an oxymoronic statement? – Yes. Is it true? Also Yes. Why is that so? Because, while customers have embraced digital technologies to make collecting responses easier, they have become more aware and guarded...
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