Emma David

From picking a vacation spot to deciding on your favorite ice cream flavor, making choices can be tough. But there’s one thing that can simplify even the most complex decisions: a clear list of options! Well, that’s what multiple-choice questions are all about – they present you with a range of possibilities, making it easier...

Qualitative research questions focus on depth and quality, exploring the “why and how” behind decisions, without relying on statistical tools. Unlike quantitative research, which aims to collect tangible, measurable data from a broader demographic, qualitative analysis involves smaller, focused datasets, identifying patterns for insights. The information collected by qualitative surveys can vary from text to...

It’s essential to understand which customer satisfaction metrics are worth considering and what potential they hold. Stats suggest that: 67% of consumers stated good customer experience as the top reason for coming back to business. (ICSC) 1 in 3 customers agreed that they will pay more if they receive a higher level of customer service....

In-app feedback tools help businesses to collect real-time customer feedback, which is essential for a thriving business strategy. It helps determine what are the best and worst features of their products, and where they should direct their business efforts. In-App feedback mechanisms are convenient, which allow users to share their concerns without disrupting their mobile...

“Qualitative vs. quantitative data: Which one is better?” “What is the difference between the two?” “Which type of data will give the best result for my research?” These are the questions that come to mind whenever you undertake a research project.  Especially when you are involved in the data science or statistics field, it becomes...

Creating a people-centric and healthy work environment requires acknowledging and addressing systematic biases and discrimination within the workplace. One highly effective approach is utilizing Diversity, Equity, and Inclusion (DEI) surveys to gain insights into your employees’ experiences and establish programs that foster safer and more inclusive workplaces. Incorporating diversity, equity, and inclusion not only promote...

Focus Group is one of the critical components of market research. It is an interactive group discussion method where selected participants share their thoughts on a particular product, service, or other things.  Suppose you are planning to launch a new product in the market. But before that, you want to undertake extensive market research to...

Modern-day businesses are leaving no stone unturned to overcome the digital transformation challenges – thinking that it’s the only necessity for plausible results.  If you think the same, then you must reconsider your approach. The terms “Customer Retention” and “Customer Churn” should be on the exact same page. A general overview of customer retention statistics...

Customer effort score is based on the notion that the easier you make it for your customers to do business with you, the more likely they will return. Of course, everyone likes to purchase from a brand where the buying process is easy, and you do not have to make a lot of effort to...

In a universe swarming with data, numbers, and algorithms, lies a lesser-known realm where emotions, stories, and intimate revelations take center stage. When you want to get inside your customers’ heads to understand their thoughts, feelings, perceptions, beliefs, and emotions, numbers are unlikely to provide a complete picture. Let’s set the scene: picture a cozy...