Emma David

Do all your customers give you a five-star rating on online review forums? Yes..No..or Maybe. Customers these days expect more than just routine delivery of products and services. They value round-the-clock customer support, expect the product features to be top-notch, and cherish organizations that value their feedback. Despite your best efforts, you may find that...

Step into the fascinating world of quantitative research, where numbers reveal extraordinary insights! By gathering and studying data in a systematic way, quantitative research empowers us to understand our ever-changing world better. It helps understand a problem or an already-formed hypothesis by generating numerical data. The results don’t end here, as you can process these...

There are over 7.8 billion people on this blue planet, and still finding your ideal survey respondents can be a huge challenge.  The people who take your survey are really important. In most cases, the right survey participants can bring the difference between a successful survey and a not-so-successful one. Now, modern entrepreneurs love to...

Want to ensure a good Net Promoter Score for your business? Start by understanding the importance of personal recommendations in the decision-making process. Just as we turn to our friends and family for guidance when making life-changing decisions, customers rely on recommendations from others to decide whether to opt-in or opt-out of a brand. These...

While traveling on a train, you must have heard an automated voice saying, “Please Mind the Gap.” It tells you to be careful when the doors are about to close. Similarly, even in the business world, “gaps” or improvement areas are not safe and must be identified and resolved with the help of gap analysis....

“What is margin of error?” You must have spotted the plus and a minus sign together with a digit, like this ±1. This value of the plus-minus sign and a number is nothing but the margin of error of the survey results. The margin of error shows the error in the calculation of survey results....

Today, customers have diverse needs and one solution for all isn’t going to work. The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be...

No matter which data collection method you end up choosing, there is a list of challenges your business may end up facing. Some of these challenges are: Failed leadership while collecting data for research Capturing poor quality data that further results in waste of time & resource Missing out on flexible infrastructure that helps you...