Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Polling Questions Examples: 150+ Ideas That Get Votes

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 15 Oct, 2025
At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. We love when somebody cares about our opinions.  And just like online surveys, poll questions are also a great way to gauge public opinion on a specific topic....
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130+ Business Survey Questions for Market Research That Work

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 22 Oct, 2025
Many entrepreneurs aim to scale their businesses, often turning to expensive consultants and time-consuming PR efforts. But what if I told you there’s a simpler, more cost-effective way? Enter business surveys! These powerful tools allow you to gather feedback from those who matter most to your business, helping you make informed decisions and save valuable...
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How to Measure Customer Satisfaction In 5 Simple Steps

Written by Updated: 8 Oct, 2025
Have you ever heard, “Customer Satisfaction isn’t necessary for a business success?” Probably not! Because without satisfying the customer’s needs, you cannot offer them a delightful experience, which inevitably results in customer churn and poor revenue generation. Hence, if you aren’t strategically thinking about customer satisfaction, you’re probably following a risky approach. And to keep...
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Importance of Customer Feedback + Ways to Collect It

Written by Updated: 11 Nov, 2024
The possibility of achieving sustainable business growth will get decimated if you cannot get on your customer’s pulse. When you don’t know what’s best about your services, you won’t be able to do more of it. Similarly, without knowing what’s the worst about them, you can’t stop doing it. This is where the importance of...
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Advantages & Disadvantages of Online Surveys: Learn What Works & What Doesn’t

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 22 Oct, 2025
Your customers hold the key to your business’ success. But this landscape is unpredictable, and understandably, trying to keep up can feel like chasing a moving target. The only way for your business to stay afloat is by updating yourself and evolving alongside your audience. That’s where online surveys come in. They’re your direct line...
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Best Time to Send a Survey – Days and Hours That Work

Written by Updated: 22 Oct, 2025
Ever wondered why some surveys succeed in getting the highest response rate while others often go unopened and unattended? No points for guessing the answer. While multiple factors impact the response rate, timing is one of the most important ones. Timing determines whether a survey sits in the inbox forever or manages to catch a...
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Proven Tips to Avoid Leading and Loaded Questions in Your Survey

Written by Updated: 12 Aug, 2024
Q1: “What do you think of our awesome design team?” Q2: “Have you quit smoking?” Imagine asking the above questions in a market research survey. Can we expect to collect honest and reliable responses from our target audience? Supposedly, a reluctant Yes, No, Yes….. The above survey questions fall in the category of leading questions...
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Improve Employee Experience: 30+ Best Practices

Written by Updated: 27 Mar, 2026
As people spend a significant part of their time at the workplace, job satisfaction is an important factor determining employee well-being. However, employees, these days are no longer satisfied with just salary, hikes, or promotions. They look for something more tangible in the form of a positive employee experience. A good employee experience is a...
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