Emma David

Have you ever heard, “Customer Satisfaction isn’t necessary for a business success?” Probably not! Because without satisfying the customer’s needs, you cannot offer them a delightful experience, which inevitably results in customer churn and poor revenue generation. Hence, if you aren’t strategically thinking about customer satisfaction, you’re probably following a risky approach. And to keep...

The possibility of achieving sustainable business growth will get decimated if you cannot get on your customer’s pulse. When you don’t know what’s best about your services, you won’t be able to do more of it. Similarly, without knowing what’s the worst about them, you can’t stop doing it. This is where the importance of...

User experience, or UX, is pivotal in determining how well a website will fare: a staggering 40% of users will abandon a site if it doesn’t load within three seconds. The good news? A simple usability test with just five users can uncover up to 85% of UX issues. To dive deeper, regular user surveys...

Customer needs are constantly changing. Today, businesses have no choice but to continue evolving and improving their services to stay afloat and relevant in the market. But, what bothers most businesses is how to keep a tab on customers’ needs, likes, and dislikes and craft experiences that are aligned to their expectations. There is one...

Ever wondered why some surveys succeed in getting the highest response rate while others often go unopened and unattended? No points for guessing the answer. While multiple factors impact the response rate, timing is one of the most important ones. Timing determines whether a survey sits in the inbox forever or manages to catch a...

Q1: “What do you think of our awesome design team?” Q2: “Have you quit smoking?” Imagine asking the above questions in a market research survey. Can we expect to collect honest and reliable responses from our target audience? Supposedly, a reluctant Yes, No, Yes….. The above survey questions fall in the category of leading questions...

Be it a startup or a multi-million dollar company, a website is the starting point of contact between your brand and customers. Research suggests that it takes just about 50 milliseconds for users to judge your website and decide whether they want to stay or leave. Multiple factors come into play while forming opinions about...

As people spend a significant part of their time at the workplace, job satisfaction is an important factor determining employee well-being. However, employees, these days are no longer satisfied with just salary, hikes, or promotions. They look for something more tangible in the form of a positive employee experience. A good employee experience is a...

Employee satisfaction is more than just a nice-to-have factor in your organization. It’s a crucial element that can make or break your business. According to a study by Gallup, highly engaged teams show 21% greater profitability, 17% higher productivity, and 10% better customer ratings than their disengaged counterparts. Source Employee satisfaction surveys help you understand...