Emma David

Ever wonder how well-known your brand really is? Let’s face it: not every drink can be Coca-Cola, and not every search engine is Google. In a world where some brands thrive and others struggle, how can you tell where your brand stands? That’s where brand awareness surveys come in. These surveys are like a health...

Wouldn’t it be great if all your favorite brands could be at your beck and call? Wouldn’t you love to get your woes sorted and queries answered in real-time? Thanks to the wonder that Digital Marketing is, all of this is now possible. Brands are taking an increasing interest and making efforts to enhance the...

Everyone says that customer support used to be easy. Now, note the past tense in that. For an 18th century blacksmith, the questions and concerns from customers were pretty simple. Solutions came easily too. At least it was obvious that customers would simply walk to the store whenever they needed support.  And then came the...

Every single company in the world wishes to offer delightful customer service.  But, a lot of companies don’t have a plan in place when things go wrong during the customer service process. Let’s take an example. In 2017 a shocking incident came to light when it was reported that a 69-year-old Kentucky doctor, David Dao,...

Immediately after an Uber ride, you are asked a heartfelt question, “ How was your recent trip with (the driver’s name)? After providing a star rating, you are asked to “Give a compliment?” Giving feedback at that time can feel like a task sometimes, especially when you are in a hurry to start/end your day....

With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. They know that once established, success is guaranteed. With strong customer relationships in place, a business gets to: Increase customer base Boost sales Improve business potential But for a brand to reach that level, earning...

The importance of customer experience is something that cannot be stated enough. Go back to the last time someone asked you for a recommendation about a place to eat or a store. Which sort of place did you recommend? You probably recommended a place where you had an incredibly good time or a store where...

With the world continuing its march towards the digital space, data collection and information gathering have become both; easier and harder. Is that an oxymoronic statement? – Yes. Is it true? Also Yes. Why is that so? Because, while customers have embraced digital technologies to make collecting responses easier, they have become more aware and guarded...

The constant evolution of technology is changing the way we communicate. This has seen new forms of customer support come in. From toll-free numbers to automated chat boxes, these new ways are more accessible and more convenient. Social media is the latest of these ways and is changing the way customer service is provided. Moreover,...

Loyalty goes a long way in defining and building relationships between people. Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Why? Because: Keeping an existing customer costs up to five times less than winning a new...