Emma David

If you are here, you are probably searching for ways to measure customer experience.  The concept of customer experience may not be new, but not everyone is aware of how to create strategies to embrace it.  The fast-paced market imposes a lot of challenges for businesses and, they tend to lose a firm grasp on...

Whether you are running a startup or a decade-old business, conducting an employee engagement survey is crucial for retaining your workforce. Every other business is facing the “disengagement” pandemic. Whether it is due to a stressful work environment or unsatisfactory pay, employees are showing high levels of disengagement.  So what can you do to increase...

For any thriving business, investing in employee happiness is a cornerstone of building a loyal and productive workforce. Employee benefit programs are one of the best ways to ensure that. In fact, 75% of employees reported they’re more likely to stay with their employer because of their benefit program. But how do employee benefits survey...

How often have you faced difficulty targeting your off-site customers since they are outside your business’s physical premises or primary operating location? Pretty often, correct? Email surveys, with the convenience, accessibility, and ability to reach a broad audience base, can be a game changer if you want to target these customers. Suppose you are trying...

The secret to creating a positive customer experience is to listen to your customer’s feedback and leverage it to improve your products and services.  That’s where the customer feedback loop fits in. And we all know that a positive customer experience is the sure-shot way of driving customer loyalty and turning passive into promoters. A...

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends with one message to a newsgroup.” – Jeff Bezos According to a study by the London School of Economics, an increase of the NPS score by...

In today’s customer-centric environment, merely placing a product in the market is not enough. As a business, you must be on your toes to implement any change the customer seeks in real-time. But how do you find out what the customer wants? Relax. It’s not rocket science! Identifying what the customer wants can be as...

“Market research is about more than just gathering data. It’s about understanding your customers, anticipating their needs, and staying ahead of the curve,” says Jane, a small business owner looking to expand her customer base. “But with so many market research survey software options out there, it can be overwhelming to choose the right one.”...

If you are familiar with the concept of online surveying, chances are you are familiar with SurveyMonkey, too. Among all the tools used to capture feedback from customers, employees, or target markets, SurveyMonkey took off really well after its launch. However, SurveyMonkey has limitations, such as slow and unresponsive customer service, cluttered dashboards, etc., that...