Emma David

Imagine you’re having a conversation with a friend. To find out how they are, do you hand them a list of yes/no checkboxes or multiple-choice options? Of course not. You ask, listen, and let them describe their experience in their own words. This is exactly the idea behind using open-ended survey questions.  When you let...

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit.  This is the case with millions of employees across the globe in the...

Have you ever hesitated to include demographic questions in a survey, unsure whether asking about age, gender, or income is appropriate—even if responses are anonymous? You’re not alone. Many people, including your customers, are cautious about sharing personal details. Yet, demographic questions are vital for gaining a deep understanding of your customer base. These questions...

In his 1936 classic “How to Win Friends and Influence People,” Dale Carnegie advised, “Ask questions the other person will enjoy answering.” Embracing this wisdom, businesses can unlock a world of genuine interest and honesty. Customers love asking questions, especially before making a purchase. But can businesses ask questions to clients and customers? Absolutely! Enter...

I’ve built enough questionnaires over the years to know how frustrating it is when they don’t work. You spend time putting it together, send it out, and then… either no one responds, or the answers you get are vague, biased, or completely unusable. It’s not that people don’t want to help — it’s that most...