Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Top 10 Formsite Alternatives to Build the Customer Feedback Loop

Formsite is undoubtedly one of the most popularly used survey tool in the market. However, if you are on the lookout for something more specific that fits your business requirements perfectly, it is good to know about tools that can offer you similar or even better features. While there are plenty of tools available in...
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13 Best Customer Experience Software to Create a Hype-Worthy CX

Your competitors can easily match your prices or discounts, but you know what’s hard to copy — An exceptional customer experience. According to a recent report, 77% of companies believe customer experience is a major competitive differentiator. It’s foundational to increasing customer loyalty and driving revenue growth. That’s why businesses turn to customer experience software....
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Employee Net Promoter Score: Pros, Insider Tips, & How to Measure

Let us quiz you: “What do you consider to be one of the pillars of a successful company?” If your answer is ‘talented employees,’ we’re on the same page. A reliable and dedicated workforce is critical to sustain a business and promote growth. And it all starts with a positive and growth-driven work environment. Otherwise,...
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20+ Exit Survey Questions to Track Employee Attrition

It’s painful to see talented people leave the company. But smart employers use this opportunity to gather honest feedback from exiting employees about the workplace environment and strengths with employee exit surveys. Exit surveys are a great tool to open conversations and track employee attrition. You can assess why a current employee has decided to...
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How Demographics Surveys Make Marketing Metrics Stand-Out

Do you include a demographic survey as a part of your product research strategy?  Without demographic information, your entire marketing strategy can seem directionless. It is nearly impossible to create a marketing plan for your target market without knowing a few basic background information about them.  Let’s face it: The thousands of megabytes of data...
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Mastering Survey Success: Crafting Effective Introductions

Survey research is a powerful tool for gathering insights and feedback from your target audience. But if your survey introduction is lackluster or confusing, it can significantly impact the quality of the data you collect. That’s why it’s essential to master the art of crafting effective survey introductions that engage your audience and set the...
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Employee Motivation Survey: 30+ Questions & Ready-to-Use Templates

Employee productivity is subject to several factors. Perhaps one of the most impactful factors is how motivated and passionate they feel about the work they do. Globally, disengaged employees result in a loss of $7.8 trillion in terms of productivity. This is why overlooking employee satisfaction and motivation can be highly risky. Employee motivation surveys...
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Customer Segmentation: A Hands-on Guide for Businesses

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes. The importance of personalized customer experiences cannot be overstated enough. However, customer needs and preferences vary vastly. This makes it challenging to keep up with the demands and offer relevant services.  Enter- customer segmentation!...
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Client Onboarding Questionnaire: Best Practices & 20+ Questions

If we are being honest, no one is a fan of the constant back and forth of emails that goes into collecting information for starting a new project. Perhaps this is why over 90% of customers feel businesses could do better when it comes to onboarding experiences.  How you start the relationship with your clients...
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What is the Purpose of Surveys & What Are Its Benefits?

““Why” and “how” are words so important that they cannot be too often used.” – Napoleon Bonaparte. Surveys help you answer a range of whys and hows! You might be sending out surveys day in and day out, but unless you are mindful of the purpose of survey, you will not be able to achieve...
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