Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

20 Strategies to Improve Customer Satisfaction

How to improve customer satisfaction?  One way is to collect customer feedback and act on it which will help you understand what works well with your brand and what you need to improve or change completely. Imagine one day you wake up and discover that half of your customers have switched to the competitors, dropping...
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75+ Human Resources Survey Questions To Ask Your Employees

Soliciting feedback from employees can be a mundane activity, but it doesn’t have to be!  With the right human resource survey questions, you can actively seek actionable employee feedback without putting them through the harrowing process of filling out long-drawn forms. HR professionals are deputed to foster an inclusive and positive environment in the workplace....
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20 Best Net Promoter Score Survey (NPS) Tools & Software in 2024

NPS survey tools are on the lips of every budding entrepreneur and customer success manager. But is this metric still relevant?  The answer is Yes. With the best NPS survey tool, you can create and share your survey in minutes. Pre-designed templates allow you to ask the ideal NPS Survey question, “How likely are you...
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360 Feedback Questions: The Roadmap to Enhanced Employee Performance

“Feedback is the breakfast of champions.” – Ken Blanchard How often have we pondered upon the path to becoming the best version of ourselves? As personal and professional landscapes transform, innovative feedback mechanisms unlock new possibilities for learning, skill development, and success.  When we want that same growth for an organization as a whole, feedback...
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Voice of Customer Survey: Questions, Examples ,Types & Strategies

Thinking you’ve got your customers all figured out without actually listening to them is like trying to hit a bullseye in the dark. Spoiler alert: It doesn’t end well! It’s a surefire way to waste both time and precious resources. If you’re in the dark about what your customers expect or want from your product,...
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How to Write Training Survey Questions [A Manager’s Guide]

Want to make sure your employee training really boosts skills, productivity, and keeps your team sticking around longer? The trick is figuring out if your training is hitting the mark. The best way to go about that is to dive into training surveys. By asking the right questions, you can get a real feel for...
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9 Best 360° Employee Feedback Tools to Promote Growth 2024

Today we’re discussing the best 360 degree feedback tools in the market and why you need them in your business. 360 degree feedback is a process where a company collects feedback about employees via multiple sources, including colleagues, managers, supervisors, and even customers. The feedback is then channeled to assess their performance, identify their strengths...
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11 Best SurveySparrow Alternatives & Competitors in 2024

SurveySparrow is a popular online survey tool that also offers an omnichannel customer experience, all at once. Sounds pretty good, but as a former user, I understand why someone would look for SurveySparow alternatives. A cumbersome UI, complicated reporting, lack of data exporting capabilities, and exorbitant prices are some of the factors that make this...
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24 Different Types of Survey Methods With Examples

Surveys come in all shapes and sizes. So, it’s crucial to understand the different types of survey. But why? To ensure maximum ROI from your survey campaigns. Let us understand. Each survey type is designed to extract specific information from the respondents and thus carry focused questions. So, knowing your surveys can prevent you from...
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Reading Interest Survey: Definition, Questions & How To Create

Is your classroom feeling lifeless? Are your students bored with the daily reading routine?  Try asking them reading interest survey questions to gauge their reading preference so you can inspire some motivation in your students. Conducting a reading interest survey is the best way for a teacher or an educator to gain insights into the...
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