Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Last modified: April 1, 2024

50+ Employee Retention Survey Questions to Ask

Is your organization struggling to retain employees? Do your employees move to other organizations frequently for better prospects? Are you facing the challenge of retaining your talented people?  How can you combat such situations? The answer lies in asking employee retention survey questions. Conducting the survey, collecting feedback, and acting on it is the best...
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Last modified: April 25, 2024

16 Best Online Survey Tools & Software for 2024 (Free + Paid)

If you want to hear the voice of the customers, the first step is to get a top online survey software at your disposal. Truth be told, there are innumerable survey tools flooding the market, but not all of them will suit your objectives. Sifting through the mammoth list of all the tools to choose...
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Last modified: April 1, 2024

10 Best Jotform Alternatives In 2024 (Free+Paid)

Looking for Jotform alternatives? Or looking for a way to create more complex forms? You have come to the right place. Although Jotform is an excellent option available today for creating various forms, this tool is not made for everybody. The tool comes with its drawback that may not fit your needs.  Also, it’s always...
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Last modified: April 1, 2024

Surveys vs Questionnaires: Compare the Differences

Many businesses interchangeably use the terms questionnaires and survey. But there is a huge difference between surveys and questionnaires. Let’s have a look. Consider the following scenario: You want to collect the customers’ demographic information to segment them based on age. Will you prepare a questionnaire or survey in this scenario? In this situation, you...
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Last modified: April 1, 2024

Customer Satisfaction Survey [2024 Quick Guide with Questions]

Imagine this scenario: You have launched a new product and are confident in your creation. However, after a few weeks of sales, you notice a decline in customer interest. You don’t know what’s causing the issue, but something needs to change. Now, how do you figure out what it is? That’s where customer satisfaction survey...
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Last modified: May 8, 2024

Top Customer Satisfaction Survey Questions You Should Ask in 2024

To succeed in business, you need great products, top-notch services, and a focus on making customers happy. But success isn’t just about getting there; it’s about staying there. As markets and customers’ needs change, the businesses that keep up and keep improving are the ones that truly flourish. In this context, customer satisfaction survey can...
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Last modified: April 22, 2024

60+ Close Ended Questions: A Complete Guide With Examples

Close-ended questions stand out as a powerful tool for gathering clear, concise data. They offer respondents straightforward options, making it easier to analyze and understand the collective voice of your audience. The questions in a close-ended survey are direct, offering respondents a set of fixed answers. This simplicity is their strength, providing clear, quantifiable insights...
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Last modified: May 8, 2024

How to Write Quantitative Research Questions: Types With Examples

For research to be effective, it becomes crucial to properly formulate the quantitative research questions in a correct way. Otherwise, you will not get the answers you were looking for. Has it ever happened that you conducted a quantitative research study and found out the results you were expecting are quite different from the actual...
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Last modified: April 1, 2024

20 Effective Strategies to Increase Customer Retention in 2024

Looking to implement customer retention strategies? Read this guide. Have you ever wondered why there is no increase in your overall business revenue despite frequently acquiring new customers? This may be due to the fact that your old customers are not coming back to buy your products or services. Modern-day businesses primarily focus on attracting...
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Last modified: April 1, 2024

Employee Pulse Surveys: Everything You Need To Know

Pulse surveys are essential for any business or organization that wants to collect timely and relevant feedback from its employees or customers. They are short and frequent surveys that measure the mood, satisfaction, and engagement of your people. By taking their pulse regularly, you can identify issues, trends, and opportunities to improve their experience and...
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