There are over 7.8 billion people on this blue planet, and still finding your ideal survey respondents can be a huge challenge.  The people who take your survey are really important. In most cases, the right survey participants can bring the difference between a successful survey and a not-so-successful one. Now, modern entrepreneurs love to...

Want to ensure a good Net Promoter Score for your business? Start by understanding the importance of personal recommendations in the decision-making process. Just as we turn to our friends and family for guidance when making life-changing decisions, customers rely on recommendations from others to decide whether to opt-in or opt-out of a brand. These...

To collect customer feedback is the systematic process of gathering, classifying, and acting on customer opinions and experiences at key moments in their journey. It turns assumptions into evidence and reactive firefighting into a growth strategy you can actually defend in a meeting. Most businesses collect some feedback. Very few do anything useful with it....

Unsure of your target audience’s preferences and how to convert your company’s leads into sales? A/B testing can reveal what copy and messaging your audience responds best to. But besides copy, there are plenty of other trigger points A/B testing can uncover.  Landing pages, websites, and emails are popular content assets companies run A/B tests...

‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or...

You ran the survey, the responses are in, and now you are staring at a spreadsheet that has absolutely no intention of explaining itself. Most teams are great at collecting survey data. Writing questions, setting up the form, and hitting send. What nobody prepares you for is what comes next: how to analyze survey data!...

While collecting data from various types of surveys and questionnaires, marketers often use four types of data measurement scales: Nominal, Ordinal, Interval, and Ratio Scale. Among these four,  nominal scales simply name things, ordinal scales provide order, and interval scales show the distance between data points. However, only the ratio scale allows for true comparisons...

Market research experts and statisticians rely so much on numerical data that they forget to ask the bigger questions.  “What sets us apart from the competition? What can we do to improve our product?” Qualitative data can help you get in-depth, intimate answers to such big questions that can never be discovered using a quantitative...