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10 Best White Label Survey Software for Your Business

10 Best White Label Survey Software for Your Business

In today’s competitive landscape, standing out is crucial, and nothing makes a bolder statement than integrating your brand seamlessly into every aspect of your customer interactions.

That’s where white labeling comes in. With these powerful survey software solutions, you can effortlessly customize surveys to reflect your unique brand identity.

In this blog, I will help you select the best white-label survey software for your business so that you don’t have to scour for one in the sea of hundreds of such tools.

Welcome, and let’s dive in!

List of the Top 10 White Label Survey Software

Here are the top 10 white-label survey software. Let’s take a look at them:

1. ProProfs Survey MakerBest for Extensive Customization Options

Source: ProProfs Survey Maker

With its user-friendly interface and robust set of features, ProProfs Survey Maker is the perfect choice for businesses looking to create customized and branded surveys that seamlessly align with their brand identity.

The standout feature of ProProfs Survey Maker is its extensive customization options. From choosing color schemes and incorporating logos to selecting personalized fonts, this software allows you to create a survey that reflect your brand’s uniqueness.

Apart from that, it has a vast library of expert-designed survey templates, so you can quickly get started and tailor your surveys to meet specific objectives.

Additionally, the software offers powerful reporting and analytics tools, enabling you to gain valuable insights from survey responses and make data-driven decisions to drive your business forward.

What you’ll like:

  • A vast library of 100+ professionally designed templates for a quick start
  • Ready-to-use questions for different survey types to save time in finding the right questions to ask
  • Customization options to implement consistent branding guidelines with logo, colors, themes, and graphics
  • Advanced reports and analytics to see who took your survey and when, how they answered, and more
  • Integration with CRM and marketing automation software to follow up with your respondents easily
  • Smart triggers to allow a survey to pop up after a certain time limit, percentage of page scrolled, or right before the exit
  • Option to embed sidebar feedback forms at strategic points to capture unsolicited feedback

What you may not like:

  • The templates could have been more refined to make them industry-specific
  • The basic plan is limited to just one administrator


Starts at $19 per month. Unlimited surveys.

Watch: How to Create a Survey Using ProProfs Survey Maker

2. Typeform Best for Engaging Surveys

Typeform_Best for people-friendly, interactive surveys

Source: Typeform

Typeform is one of my top picks for white-label survey software because it offers a visually stunning and effortless user experience.

With its sleek design and intuitive interface, Typeform is an excellent tool for creating engaging and interactive surveys. Its unique design also sets it apart as the best option for businesses seeking eye-catching and captivating surveys that get high response rates.

Besides, Typeform features plentiful customization options that enable businesses to add their branding seamlessly to surveys.

Its integrated analytics dashboard accurately provides survey results in real time, so you instantly gain insights into how customers perceive your brand and products.

What you’ll like:

  • AI-powered surveys that require minimal inputs and manual handling
  • Extensive question types and logical conditions for tailored and insightful surveys
  • Seamless integrations with 100+ popular apps for enhanced functionality and data integration
  • Built-in analytics dashboard and visually appealing reports for convenient data analysis
  • Mobile-friendly platform with advanced security measures and automation capabilities for a seamless experience
  • Supports multiple ways of survey sharing, whether by sending surveys by email, landing page, or a survey link to anyone interested

What you may not like:

  • The tool crashes at times, especially while downloading reports
  • The one-question-at-a-time setup can be a limiting factor in situations where cluster questions are required


Paid plans start at $25/month.

3. VoxcoBest for Actionable Insights

Source: Voxco

When it comes to choosing the top white-label survey software, Voxco stands pretty high up on my list. With its powerful and versatile capabilities, Voxco empowers businesses to create customized surveys that seamlessly integrate with their brand. 

With Voxco, you gain access to powerful data visualization tools that allow you to analyze survey responses quickly and efficiently.

The platform offers in-depth analytics options, including cross-tabulation, trend analysis, and sentiment analysis, providing businesses with a comprehensive view of their data.

The intuitive reporting interface further simplifies the process by allowing users to customize and automate reports, saving valuable time and effort.

To top it off, Voxco offers a variety of useful features, such as customizable survey themes and multi-channel distribution options, including emails, social media, website popups, SMS, and more, making it a comprehensive and reliable tool for all survey needs.

What you’ll like:

  • Customizable survey themes for branded survey experiences
  • Advanced reporting and analytics with cross-tabulation, trend analysis, and sentiment analysis for actionable insights
  • Multi-channel distribution via links, emails, SMS, and popups to reach a wide audience
  • Real-time dashboards for up-to-date data visualization
  • Collaboration tools for team collaboration on survey projects
  • Option to conduct anonymous surveys with complete privacy and security to capture sensitive data
  • Responsive customer support for timely assistance and guidance

What you may not like:

  • The tool has a plethora of fairly advanced features that make the learning curve steep initially
  • It is incompatible with some browsers


The tool offers custom pricing. Contact the company to get a quote.

4. SurveyTownBest for Extensive White-Labeling Options

Source: SurveyTown

As a robust white-label software, SurveyTown lets you customize everything, including the URL, email invites, and even the survey itself. 

The tool offers an array of customization options, such as bespoke survey themes, question libraries, and design templates, allowing businesses to deliver their brand’s visual identity and messaging through surveys seamlessly.

SurveyTown’s white-label capabilities extend to the platform’s reporting and analysis features as well. You can add your own logo, apply brand colors, and tailor the level of detail presented to give your client a seamless experience that aligns with their brand image.

In addition to its stellar customer satisfaction capabilities, SurveyTown offers the ability to send email survey , embed survey questions in emails, and comprehensive reporting and filtering options.

What you’ll like:

  • White-label surveys with complete branding customizations for a seamless experience
  • Advanced reporting and filtering options for in-depth insights and data interpretation
  • Powerful logic and actions for greater automation and survey customization
  • Comprehensive question library and design templates for faster survey creation
  • Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) survey capabilities for valuable insights into customer experience
  • Email Invites and embedded survey questions in emails for greater participation

What you may not like:

  • The tool doesn’t integrate with any 3rd party applications
  • It offers limited scalability


Paid plans start at $69/month

5. Sogolytics Best for In-Depth Data Analysis

Source: Zarca

As a survey enthusiast, I have tried several white-label survey software, but Sogolytics stands out for its powerful features. 

The tool offers full white-labeling capabilities that allow you to customize it to fit seamlessly into your brand’s theme, giving your respondents a tailored experience.

Sogolytics is best for in-depth analysis, thanks to its advanced reporting and filtering features. You can conduct complex surveys with ease and use the tool’s intelligent data interpretation to gain meaningful insights into your responses.

Another great feature of Sogolytics is the comprehensive question library and design templates that come with it. These resources help you create professional-looking surveys and save you time, especially when you are in a hurry.

Other features include an omnichannel experience, customer analytics, ticketing, customer journey, alerts, and action features – making it an all-encompassing survey tool.

What you’ll like:

  • Comprehensive and customizable survey templates for various projects
  • Advanced data analysis capabilities, including text and sentiment analysis
  • Integration with other platforms such as Salesforce, Slack, Microsoft Teams, Zendesk, Google Analytics, and Jira to streamline business processes
  • Mobile app for seamless on-the-go experience management
  • Cutting-edge security and privacy standards for data confidentiality, including double authentication, multi-layer encryption, and Tier-3 data centers

What you may not like:

  • Fewer functionalities in the basic version
  • Limited email templates


Basic plan starts from $25/month

6. SmartSurveyBest for In-Depth Market Insights

Source: SmartSurvey

While looking for white-label survey tools, I was recommended SmartSurvey by a peer and was pleasantly surprised with its customization capabilities.

With SmartSurvey, you can tailor every aspect of your survey to match your brand’s theme, from the colors to the logo.

It is a great tool for obtaining in-depth market insights, thanks to its advanced data analysis and filtering features. The platform provides real-time reports, customizable dashboards, and graphs that help you make informed decisions based on your responses.

SmartSurvey’s user-friendly interface, interactive question types, survey logic, and unlimited responses make it a reliable and comprehensive survey tool.

Aside from that, it also boasts diverse distribution options, including email, SMS, and social media, making it easy to reach your audience wherever they are.

What you’ll like:

  • Full white-labeling customization capabilities for branding
  • Advanced data analysis and filtering features for in-depth insights
  • Real-time reports, graphs, and customizable dashboards
  • Interactive question types and survey logic for reliable survey results
  • Diverse distribution options, including email, SMS, and social media
  • Unlimited responses ensured with a user-friendly interface

What you may not like:

  • Occasional glitches or technical issues affect the functionality of the platform
  • Cluttered UI causing a little difficulty in navigating and locating certain settings


Paid plans start from $25/month.

7. SurveySparrowBest for Highly Customizable Surveys

SurveySparrow _Best for highly customizable surveys

Source: SurveySparrow

While researching the best white-label survey software, I came across SurveySparrow, and let me tell you, it’s a fantastic tool for creating customized surveys for your business.

With SurveySparrow, you can effortlessly white-label your surveys, giving them a professional look that aligns with your brand. But customization is just the beginning – SurveySparrow also offers a user-friendly interface, advanced question types, and real-time analytics to help you gather valuable insights.

Its omnichannel distribution options and advanced reporting features make it a must-have for any business looking to gather feedback effectively.

What You Will Like:

  • User-friendly interface with customizable and engaging survey options
  • Rich analytics for gaining actionable insights
  • Enables automation, offering recurring surveys that capture the mood of the employees continually
  • Provides multi-channel sharing options for wider reach, such as, via emails, links, SMS, QR-codes, social media, and email embed codes

What You May Not Like:

  • There might be a learning curve for non-tech-savvy users due to multiple customization options
  • More comprehensive features come only with higher pricing plans


Basic plan for individuals start at $19/month

8. SurveyPlanetBest for Unlimited Free Surveys

SurveyPlanet_Best for free online surveys

Source: SurveyPlanet

SurveyPlanet has great white-label capabilities that allow businesses to customize the look and feel of their surveys to match their brand identity.

You can upload and add their logo, set a custom color palette, and even choose and customize from various survey templates.

But what makes SurveyPlanet truly exceptional is its focus on being a fantastic option for free online surveys. With a vast array of pre-made themes and the ability to upload images, SurveyPlanet offers a visually appealing survey experience.

Plus, its intuitive user interface, responsive layout, and support for multiple languages make it an incredibly versatile and user-friendly survey tool.

What you’ll like:

  • Easy-to-use interface for effortless survey creation and management
  • Diverse question types available, including multiple-choice, open-ended, and rating scales
  • Simple sharing options via email, social media, and website embedding
  • Advanced reporting capabilities with real-time data analysis and visualization
  • Customizable survey templates to save time and personalize surveys for specific needs

What you may not like:

  • The features may feel a little limited if you go for advanced surveys
  • The tool lags at times, affecting its performance


Paid plan (Pro) starts at $20/month.

9. SurveyHeroBest for Market Analysis

Source: SurveyHero

SurveyHero is an excellent choice for white-label surveys, offering seamless customization options to match your brand. From customizing the survey theme to adding your logo and color scheme, SurveyHero ensures that every survey reflects your brand.

Its robust features, such as advanced skip-logic and branching, allow you to create complex surveys that delve deep into understanding consumer preferences, behaviors, and opinions. 

With the ability to customize survey paths and conditions, you can gather nuanced data that helps you uncover valuable insights about your target market.

SurveyHero also offers a straightforward drag-and-drop builder, various question types, and real-time analytics to help you generate comprehensive reports.

What you’ll like:

  • Easy-to-use survey editor with a drag-and-drop interface
  • White-label surveys with your own domain and branding
  • Advanced market research capabilities with skip logic and branching
  • Customizable survey themes to match your brand’s design
  • Real-time analytics and reports for immediate insights
  • Integration options, including access to the Developer API for more advanced customization

What you may not like:

  • The tool has limited capabilities sharing options
  • Limited admin features that make managing the platform difficult


Starts at $25/month

10.Checkbox Best for Versatile Survey Options

Checkbox_SM_Best for versatile survey options

Source: Webflow

Checkbox offers a wide range of customization options, making it easy to create surveys that align with your brand image, from custom domains to logos and styling. It features a robust, no-code survey editor, dynamic user profiles, flexible hosting, and multiple integration options.

The tool is excellent for creating diverse survey types, ranging from simple multiple-choice surveys to rating scales, Likert scales, NPS, and more.

The questions can be formatted with conditional logic and branching, allowing you to create a more personalized and interactive survey experience.

What you’ll like:

  • Advanced skip logic and branching for creating dynamic and personalized surveys.
  • Robust survey management features, including scheduling, notifications, and reminders.
  • Actionable insights with real-time reporting and analytics.
  • Flexible survey design options with customizable themes and templates.
  • Multi-channel distribution options, including web, email, SMS, and social media.
  • Integration capabilities with other systems for seamless data transfer and analysis.

What you may not like:

  • Static reports offer no analysis capabilities.
  • Cumbersome user interface.


Starts at $800/year, billed once.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings- Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
  6. Personal Experience/Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Which Is the Best White-Label Survey Software for Your Business?

When it comes to selecting the perfect survey software, the abundance of choices can make it overwhelming.

However, fear not! I have done the hard work for you and have narrowed down the options to three outstanding contenders that stand out from the crowd.

Please note that this selection does not undermine the quality of other survey software; it simply highlights the finest options available.

So, let’s get to the top three candidates on the list:

Option A – ProProfs Survey Maker:

ProProfs Survey Maker is a versatile white-label survey tool with a user-friendly interface, advanced customization options, and robust reporting features. It allows you to create branded surveys that seamlessly integrate with multiple platforms. The tool also offers some robust features like a drag-and-drop interface, pre-built survey templates, and powerful reporting.

Option B – SurveyTown:

SurveyTown offers a white-label survey solution that allows you to fully customize the design and branding of your surveys. With features like survey routing, data analysis, and custom reporting, it is a powerful tool for businesses looking for tailored survey experiences.

Option C – SurveyHero:

SurveyHero is a user-friendly white-label survey platform that lets you create custom surveys with your brand’s look and feel. It offers a wide range of question types, real-time reporting, and integration options, making it an ideal choice for businesses that value customization and ease of use.

But ultimately, the final choice lies with you. These three tools are distinct in their features, each offering a unique set of perks. Depending on your specific requirements, you can choose the one that suits you best.

However, if you ask me, I’d ask you to choose ProProfs Survey Maker.

Compared to other options, ProProfs Survey Maker takes a customer-first, data-driven approach to enhance event experiences. The tool excels in its user interface, advanced survey logic, and comprehensive reporting, making it the perfect solution for all your survey needs.

Frequently Asked Questions


What is a white-label survey?

A white-label survey is a survey tool or platform that allows you to customize the branding and design elements to match your own brand. It enables you to present the survey as your own product without any mention of the survey software provider.

Why do you need white-label solutions?

White-label solutions are beneficial as they allow businesses to maintain a consistent brand identity and enhance their professional image. It gives companies the ability to seamlessly integrate the survey tool into their existing systems, websites, or applications without any external branding.

What types of brand elements can you add to a white-label survey?

When using a white-label survey, you can add brand elements such as your company’s logo, color scheme, fonts, and custom messaging. This helps reinforce your brand identity and ensures a cohesive experience for respondents.

What type of businesses can use white-label products?

Any type of business can benefit from white-label solutions, including small, medium, and large enterprises. It is particularly useful for businesses that want to maintain a consistent brand image across various customer touchpoints and platforms.

What are the benefits of white-label surveys?

The benefits of white-label surveys include reinforcing your brand identity, maintaining a professional image, increasing customer trust, and creating a seamless user experience. It also allows for customization and integration with other business systems, providing a branded and cohesive survey experience.

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About the author

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.