Emma David, Author at ProProfs Survey Blog

Articles by Emma David

Advantages & Disadvantages of Online Surveys: Learn What Works & What Doesn’t

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Emma David Updated: 22 Oct, 2025

Your customers hold the key to your business’ success. But this landscape is unpredictable, and understandably, trying to keep up can feel like chasing a moving target. The only way for your business to stay afloat is by updating yourself and evolving alongside your audience. That’s where online surveys come in. They’re your direct line...

Best Time to Send a Survey – Days and Hours That Work

Written by Emma David Updated: 22 Oct, 2025

Ever wondered why some surveys succeed in getting the highest response rate while others often go unopened and unattended? No points for guessing the answer. While multiple factors impact the response rate, timing is one of the most important ones. Timing determines whether a survey sits in the inbox forever or manages to catch a...

Proven Tips to Avoid Leading and Loaded Questions in Your Survey

Written by Emma David Updated: 12 Aug, 2024

Q1: “What do you think of our awesome design team?” Q2: “Have you quit smoking?” Imagine asking the above questions in a market research survey. Can we expect to collect honest and reliable responses from our target audience? Supposedly, a reluctant Yes, No, Yes….. The above survey questions fall in the category of leading questions...

The 2026 Guide to Website Survey Questions: 35+ Examples & Growth Insights

Written by Emma David Updated: 26 Sep, 2025

Your website is the sharpest tool in your growth arsenal. It’s where deals are won, carts are abandoned, and impressions are made in less time than it takes to sip your coffee. But here’s the catch: most of us are still guessing what visitors actually think when they land there. Your analytics tells you what...

Improve Employee Experience: 30+ Best Practices

Written by Emma David Updated: 14 May, 2025

As people spend a significant part of their time at the workplace, job satisfaction is an important factor determining employee well-being. However, employees, these days are no longer satisfied with just salary, hikes, or promotions. They look for something more tangible in the form of a positive employee experience. A good employee experience is a...

250+ Survey Question Examples: Templates & Best Practices

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Emma David Updated: 17 Jun, 2025

When I first started gathering feedback from customers and employees, I thought a simple “How are we doing?” would do the trick. I was wrong. I was met with vague responses and data that led me nowhere. After sharing over hundreds of surveys with thousands of survey questions, this is what I’ve realized—Good surveys don’t...

How to Eliminate Survey Bias to Improve Your Survey Responses

Written by Emma David Updated: 16 Sep, 2025

As a survey creator, it is natural for you to expect encouraging and reliable responses to your surveys. With an enhanced survey response rate, the chances of collecting accurate data increases. But unfortunately, not all surveys are error free. Many surveys face the problem of survey bias leading to inaccurate and unreliable feedback collection. Survey...

Why Employee Surveys Are Important: Proof & Payoffs

Written by Emma David Updated: 22 Oct, 2025

“It is true that work gives life its true meaning and makes it worthwhile. But when you are not appreciated by your leaders, are asked to work overtime, and the only thing you look forward to is the weekend – you might wonder if it’s really worth it?” For employers, understanding how satisfied and engaged...

10 Best Zoho Survey Alternatives & Competitors for 2026

Written by Emma David Updated: 19 Jan, 2026

Zoho Survey is a popular survey creation tool that helps you create a reliable and actionable survey in minutes. It has all the features required to create a basic survey. You can choose from interesting templates like customer satisfaction surveys, employee engagement surveys, healthcare surveys, education surveys, non-profit organization surveys, and much more. Any user...

Sensitive Questions Examples: Ask Without Losing Trust

Written by Emma David Updated: 22 Oct, 2025

A survey is an effective medium to collect feedback from your target audience. Sensitive questions on age, income, race, and religion form an unavoidable part of demographic surveys, market research surveys, health surveys, and so on. Usually, people are reluctant to share personal information via offline surveys. But, online surveys can be made more discreet...