Emma David

Likert Scale is the perfect means for collecting focused opinions on a particular topic. At times, a simple yes or no could be sufficient when you need to survey customers, employees, or target audiences about their perceptions and opinions. However, when you are required to dig deeper into the respondent’s thoughts, you’ll need a different survey option....

Customer lifetime value (CLV) is calculated in business marketing strategies to see the bigger picture. Many businesses focus on long-standing relationships and success, and not just on one-time sales. For businesses looking to acquire and retain valuable customers, understanding the lifetime value of a customer is important. In simple terms, it is a metric that calculates how...

Have you ever heard, “Customer Satisfaction isn’t necessary for a business success?” Probably not! Because without satisfying the customer’s needs, you cannot offer them a delightful experience, which inevitably results in customer churn and poor revenue generation. Hence, if you aren’t strategically thinking about customer satisfaction, you’re probably following a risky approach. And to keep...

The possibility of achieving sustainable business growth will get decimated if you cannot get on your customer’s pulse. When you don’t know what’s best about your services, you won’t be able to do more of it. Similarly, without knowing what’s the worst about them, you can’t stop doing it. This is where the importance of...

User experience, or UX, is pivotal in determining how well a website will fare: a staggering 40% of users will abandon a site if it doesn’t load within three seconds. The good news? A simple usability test with just five users can uncover up to 85% of UX issues. To dive deeper, regular user surveys...