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50+ NPS Survey Questions Examples for Every Scenario

50+ NPS Survey Questions Examples for Every Scenario

Do you want to know what NPS survey questions you can ask your customers to measure their loyalty? Clearly, NPS is an excellent tool to gather data about customer experience with your brand and measure customer satisfaction. An NPS survey will provide insight into how likely your customers will recommend your brand to others.  An...
Conducting Gap Analysis: Steps, Tools and Examples

Conducting Gap Analysis: Steps, Tools and Examples

While traveling on a train, you must have heard an automated voice saying, “Please Mind the Gap.” It tells you to be careful when the doors are about to close. Similarly, even in the business world, “gaps” or improvement areas are not safe and must be identified and resolved with the help of gap analysis....
Margin of Error: An Ultimate Guide

Margin of Error: An Ultimate Guide

“What is margin of error?” You must have spotted the plus and a minus sign together with a digit, like this ±1. This value of the plus-minus sign and a number is nothing but the margin of error of the survey results. The margin of error shows the error in the calculation of survey results....
Market Segmentation: Types and Benefits

Market Segmentation: Types and Benefits

Today, customers have diverse needs and one solution for all isn’t going to work. The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be...
Data Collection Methods: Definition, Types & Examples

Data Collection Methods: Definition, Types & Examples

No matter which data collection method you end up choosing, there is a list of challenges your business may end up facing. Some of these challenges are: Failed leadership while collecting data for research Capturing poor quality data that further results in waste of time & resource Missing out on flexible infrastructure that helps you...
40+ Mental Health Survey Questions With Templates

40+ Mental Health Survey Questions With Templates

Depression, stress, anxiety, loneliness. These are the topics you must have heard on famous Ted Talks but together they are causing a pandemic that is far more fatal than any virus.  Mental health has long been a taboo in almost every country. Although businesses have responded with initiatives like mental health days, counseling, meditation apps,...
15 Ways to Collect Customer Feedback and Make the Most of It

15 Ways to Collect Customer Feedback and Make the Most of It

What is the one thing that helps you survive, sustain, and succeed in the long run?  Goes without saying – It is your undying commitment towards customers! Since customers have the power to make your brand or jeopardize its image, it’s crucial for you to continually mold your offerings to their needs and build experiences that...
A Complete Guide to A/B Testing

A Complete Guide to A/B Testing

Unsure of your target audience’s preferences and how to convert your company’s leads into sales? A/B testing can reveal what copy and messaging your audience responds best to. But besides copy, there are plenty of other trigger points A/B testing can uncover.  Landing pages, websites, and emails are popular content assets companies run A/B tests...
Quantitative Data: Types, Analysis & Examples

Quantitative Data: Types, Analysis & Examples

‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or...
How to Analyze Survey Data Like a Pro

How to Analyze Survey Data Like a Pro

You don’t have to be a data scientist in order to know how to analyze survey data. All you need to know are some impeccable methods that can get the job done.  Even a small survey shared with your audience can offer an overwhelming amount of data and leave your team feeling anxious. How do...