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How To Build A Customer Loyalty Program

How To Build A Customer Loyalty Program

Loyalty goes a long way in defining and building relationships between people. Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Why? Because: Keeping an existing customer costs up to five times less than winning a new...
15 Ways to Create Survey Email Subject Lines With Examples

15 Ways to Create Survey Email Subject Lines With Examples

You know how to write a survey email. But can you assure that the survey will be taken? In the year 2018, more than 280 billion emails were sent and received worldwide in a single day. This number is expected to cross more than 340 billion emails in 2022, as published by Statista. This data...
Importance of Surveys in the Digital Age – Interview with Jake Pryszlak

Importance of Surveys in the Digital Age – Interview with Jake Pryszlak

Customer feedback has become an essential aspect to ensure success for all business organizations. Major market players understood this a long time ago and have made customer feedback an integral part of their business. Further, customer surveys have played a crucial part in data collection since their inception and will continue to do so in...
21 Infallible Tips to Increase Customer Lifetime Value (CLV)

21 Infallible Tips to Increase Customer Lifetime Value (CLV)

Businesses obsessively focus on increasing the number of customers. Get more customers, we need more sales, connect with more leads, etc. are the most common phrases used in team meetings. Companies are so caught up with trying to acquire new customers that usually they forget about their existing customers. An old belief that exists among...
What is Survey Fatigue & How to Avoid It

What is Survey Fatigue & How to Avoid It

Surveys have long established their place as the best customer engagement tool available to companies. And as such every company sends out feedback and satisfaction surveys to all their customers. Be it for a new product launch or an after sales survey, on an average a customer partakes in at least 20 surveys initiated by...
Best Practices for Designing Customer Satisfaction Surveys

Best Practices for Designing Customer Satisfaction Surveys

The hardest part of creating a customer satisfaction survey is not getting your customers to take the survey. Many customers would be willing to attempt any survey you present in front of them. However, whether they’ll complete the survey or leave it midway is something you can’t be sure of.  Unless of course, you do...
Create and Send a Net Promoter Score Survey to Measure Customer Loyalty

Create and Send a Net Promoter Score Survey to Measure Customer Loyalty

The Net Promoter Score is an industry-wide standardized measure of customer loyalty. First introduced in 2004 by Friedrich Reichheld, Bain & Company, and Satmetrix, it has been widely accepted by all industries over the past decade. The Net Promoter Score is a simple-to-use tool that evaluates customer loyalty by asking them a single question, “how...
Employee Surveys is Still the Best Way to Measure Engagement

Employee Surveys is Still the Best Way to Measure Engagement

Employee surveys are tools utilized by organizations to measure engagement, morale, and performance of employees. Additionally, companies also use employee surveys to collect feedback and insights from their employees. With the advent of new methods of machine learning and predictive analysis, many experts are of the opinion that employee surveys are a thing of the...
Top 5 Benefits of Post-Event Surveys You Need to Know

Top 5 Benefits of Post-Event Surveys You Need to Know

After all the hard work, money, and time; you finally packed up your long-awaited event, and it was probably the best moment of your life but was it the same for your audience or attendees? You might believe that your event met your expectations, and everything had gone as you had hoped, but what’s more...
Expert Roundup: How Data from Survey Software Shapes Marketing Campaigns

Expert Roundup: How Data from Survey Software Shapes Marketing Campaigns

Let’s assume you’ve got the perfect product; you’ve thought about a well-funded marketing campaign. However, your campaign proves to be unsuccessful after the launch, because it doesn’t resonate with your target audience. It’s a pretty scary thought, isn’t it? To avoid scenarios like these, companies spend a fortune conducting market research and focus groups. Like...