Survey & Questionnaires Blogs

Customer needs are constantly changing. Today, businesses have no choice but to continue evolving and improving their services to stay afloat and relevant in the market.  But, what bothers most businesses is how to keep a tab on customers’ needs, likes, and dislikes and craft experiences that are aligned to their expectations. There is one...

Today’s competitive business market is overflowing with top brands fighting neck to neck to stay on top. In such a scenario, you may not want your loyal customers to switch to your competitors.  But, no matter how hard you try, it isn’t easy to read your customer’s mind. Today they might purchase your product, but...

Ever wondered why some surveys succeed in getting the highest response rate while others often go unopened and unattended? No points for guessing the answer. While multiple factors impact the response rate, timing is one of the most important ones. Timing determines whether a survey sits in the inbox forever or manages to catch a...

Q1: “What do you think of our awesome design team?” Q2: “Have you quit smoking?” Imagine asking the above questions in a market research survey. Can we expect to collect honest and reliable responses from our target audience? Supposedly, a reluctant Yes, No, Yes….. The above survey questions fall in the category of leading questions...

Be it a startup or a multi-million dollar company; a website is the starting point of contact between your brand and customers.  Research suggests that it takes just about 50 milliseconds for users to judge your website and decide whether they want to stay or leave.  Multiple factors come into play while forming opinions about...

As people spend a significant part of their time at the workplace, job satisfaction is an important factor determining employee well-being. However, employees, these days are no longer satisfied with just salary, hikes, or promotions. They look for something more tangible in the form of a positive employee experience. A good employee experience is a...

What do employees think about your workplace? Are they satisfied with their job? Satisfied employees stay loyal to your company, work harder, bring innovative ideas to the table, and recommend your workplace to their friends and family. But, studies show that only  29% of employees are satisfied with career advancement opportunities at their workplace. So,...

Have you ever wondered why some surveys receive overwhelming reactions? The response rate is high, the answers to questions are detailed, and the target audience attempts every part of the survey. But, few surveys manage to get only a handful of responses. The audience skips the majority of the questions or abandons the survey midway....

Modern employees today are looking beyond just a 9-to-5 job. They are more passionate about their work than ever and want to find true meaning in what they do.  Following this trend, employee engagement has quickly become a popular metric to gauge work satisfaction, employee productivity, and, eventually, business growth.  However, statistics reveal a different...

As a survey creator, it is natural for you to expect encouraging and reliable responses to your surveys. With an enhanced survey response rate, the chances of collecting accurate data increases. But unfortunately, not all surveys are error free. Many surveys face the problem of survey bias leading to inaccurate and unreliable feedback collection. Survey...