Survey & Questionnaires Blogs

Are you happy with our product? How likely will you recommend our product to your family or friend? Where can we improve? These customer survey questions are a great way to check your customer’s happiness with your products and services.  Good customer survey questions capture the real emotions of the customers that reflect the perception...

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit.  This is the case with millions of employees across the globe in the...

When was the last time you created a survey but had second thoughts regarding the inclusion of demographic questions? Yes, we all are reluctant to share our personal information on age, gender, or income. Even if the survey promises to keep it anonymous, we still have our inhibitions. So does our customer! A demographic survey...

Stella is a market researcher at a large corporation and her main priority is providing insightful data for the entire company to use. The UX team uses it for their personas, the marketing team uses it for the adwords campaigns, etc….. She’s been collecting customer feedback via surveys for years but feels frustrated that results...

Every brand focuses on trying to collect customer feedback through surveys and other similar means. While the customer may love to provide feedback to the brands they are associated with, the sheer number of surveys they encounter leads to survey fatigue, making it a significant problem. Marketing and research teams spend countless hours analyzing data...

In his 1936 classic “How to Win Friends and Influence People,” Dale Carnegie advised, “Ask questions the other person will enjoy answering.” Embracing this wisdom, businesses can unlock a world of genuine interest and honesty. Customers love asking questions, especially before making a purchase. But can businesses ask questions to clients and customers? Absolutely! Enter...

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer.  Turn the clock back a few decades ago, and these interactions were limited and easy to track. However, the current scenario is not that simple in terms of interactions. Marketing, PR, third-party sites, online reviews, etc. have scaled...

You’ve probably heard how a good questionnaire is the backbone of any market and social research. But the success of any questionnaire depends on how effortlessly it blends with the needs of the target audience and their ease of giving appropriate inputs. A sure shot way of ensuring success using these is incorporating the use...

In his 2015 Ted Talk, Bill Gates explained, “The next big thing most likely to kill 10 million people will not be a war but a virus.” Right after 5 years, here we are in awe of his far-sightedness and witnessing the global economy crumble down like a house of cards. During the start of...

The COVID-19 pandemic continues to spread like wildfire, taking people’s lives, and severely impacting various economies across the globe. From the biggest MNCs to new startups, businesses are getting chills down their spine as the road ahead seems to be full of unprecedented challenges. What about your customers? You need to realize that although people...