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Net Promoter Score: The Ultimate NPS Survey Guide for Growth

“Loyalty cannot be blueprinted…it is a force which leaps into being only when conditions are exactly right for it – and it is a force very sensitive to betrayal.” – Maurice Franks With the majority of a business’s revenue depending on how loyal its customers are, brand loyalty is a metric one can seldom afford...

Employee Net Promoter Score: Pros, Insider Tips, & How to Measure

Let us quiz you: “What do you consider to be one of the pillars of a successful company?” If your answer is ‘talented employees,’ we’re on the same page. A reliable and dedicated workforce is critical to sustain a business and promote growth. And it all starts with a positive and growth-driven work environment. Otherwise,...

How to Track Employee Attrition: 30+ Top Exit Survey Questions

It’s always tough to see top talent go. But their departures can be a goldmine of insights if we ask the right questions. That’s where employee exit surveys come in. They help us understand why employees leave and show us how we might keep others from doing the same. What should you ask in these...

How Demographics Surveys Make Marketing Metrics Stand-Out

Do you include a demographic survey as a part of your product research strategy? Without demographic information, your entire marketing strategy can seem directionless. It is nearly impossible to create a marketing plan for your target market without knowing a few basic background information about them. Let’s face it: The thousands of megabytes of data...

Mastering Survey Success: Crafting Effective Introductions

Survey research is a powerful tool for gathering insights and feedback from your target audience. But if your survey introduction is lackluster or confusing, it can significantly impact the quality of the data you collect. That’s why it’s essential to master the art of crafting effective survey introductions that engage your audience and set the...

Employee Motivation Survey: 30+ Questions & Ready-to-Use Templates

Employee productivity is subject to several factors. Perhaps one of the most impactful factors is how motivated and passionate they feel about the work they do. Globally, disengaged employees result in a loss of $7.8 trillion in terms of productivity. This is why overlooking employee satisfaction and motivation can be highly risky. Employee motivation surveys...

Customer Segmentation: A Hands-on Guide for Businesses

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes. The importance of personalized customer experiences cannot be overstated enough. However, customer needs and preferences vary vastly. This makes it challenging to keep up with the demands and offer relevant services. Enter- customer segmentation!...

Client Onboarding Questionnaire: Best Practices & 20+ Questions

If we are being honest, no one is a fan of the constant back and forth of emails that goes into collecting information for starting a new project. Perhaps this is why over 90% of customers feel businesses could do better when it comes to onboarding experiences. How you start the relationship with your clients...

What is the Purpose of Surveys & What Are Its Benefits?

Surveys help you answer a range of whys and hows! ““Why” and “how” are words so important that they cannot be too often used.” – Napoleon Bonaparte. You might be sending out surveys day in and day out, but unless you are mindful of the purpose of survey, you will not be able to achieve...

Measuring Customer Loyalty: 12 Proven Metrics

The Pareto Principle states that 80% of your business comes from 20% of your customers. This puts loyal customers at the apex of your business performance enhancement strategy. To identify who your most valuable customers are, you should measure customer loyalty metrics. Loyal customers are emotionally connected to a business. Such loyalty stems from top-notch...

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