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Quantitative Research: Types, Characteristics, Methods & Examples

Quantitative Research: Types, Characteristics, Methods & Examples

Quantitative research is a fantastic research methodology as it helps you understand a problem or an already formed hypothesis by generating numerical data. The results don’t end here, as you can process these numbers to get actionable insights that aid in decision-making.  You can use quantitative research to quantify opinions, behaviors, attitudes, and other definitive...
What is a Web Survey: Definition, Types & Characteristics

What is a Web Survey: Definition, Types & Characteristics

Who can tell you what your customers want in the best manner possible? The answer is – Your customers! But how do you understand the needs, pain points, and requirements your customers have without undertaking time-consuming surveys, one-on-one interviews, and full-scale market research? All you need are free web surveys – an excellent tool to...
How to Find Survey Participants & Respondents

How to Find Survey Participants & Respondents

There are over 7.8 billion people on this blue planet, and still finding your ideal survey respondents can be a huge challenge.  The people who take your survey are really important. In most cases, the right survey participants can bring the difference between a successful survey and a not-so-successful one. Now, modern entrepreneurs love to...
What Is a Good Net Promoter Score?

What Is a Good Net Promoter Score?

What do we do when we have to make big, life-changing decisions?  We talk to our friends and family and take recommendations from them regarding whether we should proceed or not.  We may not accept all their suggestions, but we do ask them just to get different perspectives and finally make a thoughtful decision. Right? ...
50+ NPS Survey Questions Examples for Every Scenario

50+ NPS Survey Questions Examples for Every Scenario

Do you want to know what NPS survey questions you can ask your customers to measure their loyalty? Clearly, NPS is an excellent tool to gather data about customer experience with your brand and measure customer satisfaction. An NPS survey will provide insight into how likely your customers will recommend your brand to others.  An...
Conducting Gap Analysis: Steps, Tools and Examples

Conducting Gap Analysis: Steps, Tools and Examples

While traveling on a train, you must have heard an automated voice saying, “Please Mind the Gap.” It tells you to be careful when the doors are about to close. Similarly, even in the business world, “gaps” or improvement areas are not safe and must be identified and resolved with the help of gap analysis....
Margin of Error: An Ultimate Guide

Margin of Error: An Ultimate Guide

“What is margin of error?” You must have spotted the plus and a minus sign together with a digit, like this ±1. This value of the plus-minus sign and a number is nothing but the margin of error of the survey results. The margin of error shows the error in the calculation of survey results....
Market Segmentation: Types and Benefits

Market Segmentation: Types and Benefits

Today, customers have diverse needs and one solution for all isn’t going to work. The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be...
Data Collection Methods: Definition, Types & Examples

Data Collection Methods: Definition, Types & Examples

No matter which data collection method you end up choosing, there is a list of challenges your business may end up facing. Some of these challenges are: Failed leadership while collecting data for research Capturing poor quality data that further results in waste of time & resource Missing out on flexible infrastructure that helps you...
40+ Mental Health Survey Questions With Templates

40+ Mental Health Survey Questions With Templates

Depression, stress, anxiety, loneliness. These are the topics you must have heard on famous Ted Talks but together they are causing a pandemic that is far more fatal than any virus.  Mental health has long been a taboo in almost every country. Although businesses have responded with initiatives like mental health days, counseling, meditation apps,...