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How to Use Surveys for Content Marketing

How to Use Surveys for Content Marketing

If the content is the king, it owes its realm to good customer feedback. With the in-depth knowledge of the user’s perspective, the content marketing strategy gets closer to its goals, and online surveys are great to obtain this knowledge. The more you know about the expectations and necessities of your customers, the more valuable...
Why Customer Satisfaction Survey Is Important For Business Growth

Why Customer Satisfaction Survey Is Important For Business Growth

Can you imagine the mindset of customers who are satisfied with a business? After a negative experience, certain emotions come to the forefront, which can be-Frustration, disappointment, and disrespect.  The impact of these emotional outbursts is immediately seen on a brand’s sales and performance. Let us understand what does the word satisfaction implies for a...
What Is Survey Software? Types & Benefits of a Survey Tool

What Is Survey Software? Types & Benefits of a Survey Tool

No matter if you run a million-dollar business or are an employee, the chances are that you have come across a survey at some point in your life. Be it rating your overall experience of staying at a 5-star hotel in Vegas or simply rating your Uber driver, we have all been there and done...
8 Steps to Create an Attractive and Engaging Survey

8 Steps to Create an Attractive and Engaging Survey

A satisfied customer is the best business strategy of all – Michael LeBoeuf You have decided to survey your customers. Great! But is it enough to be aware of this strategy? Of course not, you need to understand what makes a good survey and how can you effectively gauge customer satisfaction with it. Surveys are...
Why Companies Need a Net Promoter Score (NPS) Software

Why Companies Need a Net Promoter Score (NPS) Software

If you are reading this blog, you might already have an idea about NPS( Net Promoter Score), a highly used customer satisfaction metric. This article will help you understand why you need a Net Promoter Score (NPS) survey software to make the most of this metric. For this reason, you need to first learn about...
Omnichannel Customer Engagement 101: Every Business Owner Should Know

Omnichannel Customer Engagement 101: Every Business Owner Should Know

Did you know that 64% of modern consumers care less about the price if they are getting the best customer experience? As a result, companies are adopting a customer-centric approach to find out what customers like and what they don’t. This has made modern buyers highly demanding.   Buyers today expect to have multiple touchpoints with...
What Is a Customer Satisfaction Score and How to Measure It

What Is a Customer Satisfaction Score and How to Measure It

Bill Gates, the wealthiest business tycoon, said, “Your most unhappy customers are your biggest source of learning”. Bill might be running one of the biggest companies that the world has ever seen; however, he too has to deal with unsatisfied and complaining customers.  According to a study conducted by Walker, customer experience will become the...
Brand Awareness Surveys: Definition, Survey Questions & Examples

Brand Awareness Surveys: Definition, Survey Questions & Examples

Every beverage company wants to be the next Coca-Cola. Every search engine wants to be Google. Every online marketplace wants to be Amazon (sorry eBay!). In today’s competitive market, where some brands sell like crazy and others find it difficult to survive even for a couple of days, how do you measure the success of...
The Ultimate Conversational Marketing Guide

The Ultimate Conversational Marketing Guide

Wouldn’t it be great if all your favorite brands could be at your beck and call? Wouldn’t you love to get your woes sorted and queries answered in real-time? Thanks to the wonder that Digital Marketing is, all of this is now possible. Brands are taking an increasing interest and making efforts to enhance the...
A Step-by-step Guide to Provide Exceptional Customer Support

A Step-by-step Guide to Provide Exceptional Customer Support

Everyone says that customer support used to be easy. Now, note the past tense in that. For an 18th century blacksmith, the questions and concerns from customers were pretty simple. Solutions came easily too. At least it was obvious that customers would simply walk to the store whenever they needed support.  And then came the...