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How to Write Crucial Return to Work Survey Questions

How to Write Crucial Return to Work Survey Questions

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit.  This is the case with millions of employees across the globe in the...
Top Demographic Survey Questions & Examples

Top Demographic Survey Questions & Examples

When was the last time you created a survey but had second thoughts regarding the inclusion of demographic questions? Yes, we all are reluctant to share our personal information on age, gender, or income. Even if the survey promises to keep it anonymous, we still have our inhibitions. So does our customer! A demographic survey...
9 Proven Tips to Create an Anonymous Survey

9 Proven Tips to Create an Anonymous Survey

Stella is a market researcher at a large corporation and her main priority is providing insightful data for the entire company to use. The UX team uses it for their personas, the marketing team uses it for the adwords campaigns, etc….. She’s been collecting customer feedback via surveys for years but feels frustrated that results...
How to Embed a Survey on Your Website

How to Embed a Survey on Your Website

Every brand focuses on trying to collect customer feedback through surveys and other similar means. While the customer may love to provide feedback to the brands they are associated with, the sheer number of surveys they encounter leads to survey fatigue, making it a significant problem. Marketing and research teams spend countless hours analyzing data...
12 Advantages & Disadvantages of Questionnaires

12 Advantages & Disadvantages of Questionnaires

Dale Carnegie, in his 1936 classic “ How to win friends and Influence People” advised, “Ask questions the other person will enjoy answering.” Asking good questions shows genuine interest and elicit honest answers. That said, we all know that customers love asking questions, especially when they are about to make a purchase. But can a...
Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer.  Turn the clock back a few decades ago, and these interactions were limited and easy to track. However, the current scenario is not that simple in terms of interactions. Marketing, PR, third-party sites, online reviews, etc. have scaled...
How to Create Online Questionnaire Easily

How to Create Online Questionnaire Easily

You’ve probably heard how a good questionnaire is the backbone of any market and social research. But the success of any questionnaire depends on how effortlessly it blends with the needs of the target audience and their ease of giving appropriate inputs. A sure shot way of ensuring success using these is incorporating the use...
How to Engage Your Customers in the Time of COVID-19

How to Engage Your Customers in the Time of COVID-19

The COVID-19 pandemic continues to spread like wildfire, taking people’s lives, and severely impacting various economies across the globe. From the biggest MNCs to new startups, businesses are getting chills down their spine as the road ahead seems to be full of unprecedented challenges. What about your customers? You need to realize that although people...
What Is the Difference Between CSAT, CES, and NPS? Pros & Cons Explained

What Is the Difference Between CSAT, CES, and NPS? Pros & Cons Explained

Are you just thinking about starting your own business? Or are you already working on growing one? No matter what your perspective is, so far, you’re probably aware of how unpredictable and demanding the modern market may be. Opposite to the old-fashioned concept of commerce, modern ways of doing business (and particularly e-commerce!) go far...