Survey & Questionnaires Blogs

Unlike the statistical research methodologies, where the results can be extended to a wider population, qualitative research questions focus on in-depth reasoning and quality of results. The qualitative research questions consider the “why and how” aspects of decision-making and don’t require any statistical tools in the analytical process, as done in the other statistical analysis....

It’s essential to understand which customer satisfaction metrics are worth considering and what potential they hold. Stats suggest that: 67% of consumers stated good customer experience as the top reason for coming back to business. (ICSC) 1 in 3 customers agreed that they will pay more if they receive a higher level of customer service....

In-app feedback tools help businesses to collect real-time customer feedback, which is essential for a thriving business strategy. It helps determine what are the best and worst features of their products, and where they should direct their business efforts.  In-App feedback mechanisms are convenient, which allow users to share their concerns without disrupting their mobile...

“Qualitative vs. quantitative data: Which one is better?” “What is the difference between the two?” “Which type of data will give the best result for my research?” These are the questions that come to mind whenever you undertake a research project.  Especially when you are involved in the data science or statistics field, it becomes...

The global workforce is evolving with diversity, equity, and inclusion (DEI), becoming the watchword of the time. Especially Gen Z; they are not only the most diverse workforce, but they embrace diversity. As a result, implementing DEI programs is becoming the number one priority for HRs and managers. But it is easier said than done. ...

Focus Group is one of the critical components of market research. It is an interactive group discussion method where selected participants share their thoughts on a particular product, service, or other things.  Suppose you are planning to launch a new product in the market. But before that, you want to undertake extensive market research to...

Modern-day businesses are leaving no stone unturned to overcome the digital transformation challenges – thinking that it’s the only necessity for plausible results.  If you think the same, then you must reconsider your approach. The terms “Customer Retention” and “Customer Churn” should be on the exact same page. A general overview of customer retention statistics...

Customer effort score is based on the notion that the easier you make it for your customers to do business with you, the more likely they will return. Of course, everyone likes to purchase from a brand where the buying process is easy, and you do not have to make a lot of effort to...

Qualitative Research Methods: a phrase that comes into mind when you want to get inside your customers’ heads to understand their thoughts and feelings. Clearly, numbers will not provide a complete picture if you want to understand people’s perceptions, beliefs, and emotions. For example, suppose you own a bakery and want to know why the...

Do all your customers give you a five-star rating on online review forums? Yes..No..or Maybe. Customers these days expect more than just routine delivery of products and services. They value round-the-clock customer support, expect the product features to be top-notch, and cherish organizations that value their feedback. Despite your best efforts, you may find that...