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Top Advantages & Disadvantages of Customer Feedback Surveys

Top Advantages & Disadvantages of Customer Feedback Surveys

According to Vince Lombardi, it takes months to find a customer but seconds to lose one. Hence, customer satisfaction at every point of the customer journey should be the number one priority for any organization. Customer feedback is one of the easiest ways to understand customer satisfaction. Are they happy with your products and services?...
How to Fix Survey Problems: Your Ultimate Guide

How to Fix Survey Problems: Your Ultimate Guide

The telephone company solved John’s complaint within 24 hours. Hence, he was more than happy to respond to a follow up customer survey. Question 1: How would you rate your overall customer service interaction? { John gives a five star!} Question 2: What attributes did you like the most about our customer service representative? (minimum...
Matrix Surveys: Questions, Examples, Types & Best Practices

Matrix Surveys: Questions, Examples, Types & Best Practices

Designing elaborate surveys and receiving less response? Don’t worry, you are not alone. It happens with every organization. When you ask similar multiple questions back to back in a survey, it can bring in redundancy and bore your survey takers. A lengthy survey also implies higher response time. Research suggests that a good survey on...
How to Calculate Customer Effort Score to Grow Your Business

How to Calculate Customer Effort Score to Grow Your Business

Imagine there is a customer browsing your product page for a while. The customer explores the product images, scans through the features, checks the pricing, and hits the ‘Buy now’ button.  After encountering multiple slow loading pages, the customer leaves without making the purchase. Now, what went wrong?  The customer did not have a seamless...
How to Collect Website Feedback

How to Collect Website Feedback

Let’s consider a scenario. You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions. But, one week down the line…. You receive the responses – hardly any numbers! You scratch your head thinking about the errors, and your enthusiasm goes...
20+ Product Survey Question with Examples

20+ Product Survey Question with Examples

Businesses spend countless hours building the best-in-class products that can bring them more sales.  But, only a few products manage to win customers.  Let’s face the truth. The secret to a successful product doesn’t depend on innovation and quality alone. Your product should resonate with your customers and meet their evolving needs and expectations.  As...
Beginners Guide to Email Surveys

Beginners Guide to Email Surveys

Let’s consider a scenario. As a marketer, you design numerous campaigns to understand your website visitors. You apply many strategies to convert them into leads but in vain. That’s when you try out email surveys, and the results are excellent. You understand the exact requirements of your audience. Research suggests that the average response rate...
Measuring Service Quality- Your Guide to Customer Service Metrics

Measuring Service Quality- Your Guide to Customer Service Metrics

Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored?  Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “33% of Americans say they’ll consider switching companies...
Open-Ended Survey Questions: The Key to Collecting Qualitative Data

Open-Ended Survey Questions: The Key to Collecting Qualitative Data

Ever wondered why people are born with two ears and one mouth? The reason is quite simple. In life, you’ll achieve more by listening than talking.  Even in the business world, listening to customers can be a great skill to understand customer needs, avoid crises, and foster meaningful customer relationships.  In this customer-oriented era, companies...
How to Write Good Customer Survey Questions

How to Write Good Customer Survey Questions

Are you happy with our product? How likely will you recommend our product to your family or friend? Where can we improve? These customer survey questions are a great way to check your customer’s happiness with your products and services.  Good customer survey questions capture the real emotions of the customers that reflect the perception...