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How to Calculate Customer Effort Score to Grow Your Business

Imagine there is a customer browsing your product page for a while. The customer explores the product images, scans through the features, checks the pricing, and hits the ‘Buy now’ button. After encountering multiple slow loading pages, the customer leaves without making the purchase. Now, what went wrong? The customer did not have a seamless...

How to Collect Website Feedback

Let’s consider a scenario. You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions. But, one week down the line…. You receive the responses – hardly any numbers! You scratch your head thinking about the errors, and your enthusiasm goes...

What Are Product Survey Questions? [Guide + Examples]

Product survey questions are your best bet to really get inside your target users’ heads, helping you craft offerings that hit the mark. As a product manager, using these insights lets you build solutions that truly resonate with your audience and, ultimately, boost your business. You can see a great example of this in this...

Measuring Service Quality- Your Guide to Customer Service Metrics

Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored? Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “33% of Americans say they’ll consider switching companies...

How to Use Open-Ended Questions: Tips, Advantages & Examples

Imagine you are having a conversation with a friend. To find out how they are, do you hand them a list of yes/no or multiple-choice questions? No. You ask and let them describe their experience in their own words. This is the essence of using open-ended questions in surveys. When you let people answer queries...

How to Write Good Customer Survey Questions

Are you happy with our product? How likely will you recommend our product to your family or friend? Where can we improve? These customer survey questions are a great way to check your customer’s happiness with your products and services. Good customer survey questions capture the real emotions of the customers that reflect the perception...

How to Write Crucial Return to Work Survey Questions

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit. This is the case with millions of employees across the globe in the...

What Is a Demographic Survey Question: A Guide with 60+ Examples

Have you ever hesitated to include demographic questions in a survey, unsure whether asking about age, gender, or income is appropriate—even if responses are anonymous? You’re not alone. Many people, including your customers, are cautious about sharing personal details. Yet, demographic questions are vital for gaining a deep understanding of your customer base. These questions...

9 Proven Tips On How To Create An Anonymous Survey

Stella is a market researcher at a large corporation and her main priority is providing insightful d ata for the entire company to use. The UX team uses it for their personas, the marketing team uses it for the adwords campaigns, etc….. She’s been collecting customer feedback via surveys for years but feels frustrated that...

How to Embed a Survey on Your Website

Every brand focuses on trying to collect customer feedback through surveys and other similar means. While the customer may love to provide feedback to the brands they are associated with, the sheer number of surveys they encounter leads to survey fatigue, making it a significant problem. Marketing and research teams spend countless hours analyzing data...

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