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Create an Online Survey in 8 Easy Steps: A Detailed Guide

Create an Online Survey in 8 Easy Steps: A Detailed Guide

“A prudent question is one half of wisdom.” – Francis Bacon Indeed, if you don’t ask questions, all your strategies are just arrows in the dark, and surveys are one of the best ways to collect information you wouldn’t know otherwise. They help you answer important, specific questions that can help you understand what your...
Why Companies Need a Net Promoter Score (NPS) Software

Why Companies Need a Net Promoter Score (NPS) Software

If you are reading this blog, you might already have an idea about NPS( Net Promoter Score), a highly used customer satisfaction metric. This article will help you understand why you need a Net Promoter Score (NPS) survey software to make the most of this metric. For this reason, you need to first learn about...
Omnichannel Customer Engagement 101: Every Business Owner Should Know

Omnichannel Customer Engagement 101: Every Business Owner Should Know

Did you know that 64% of modern consumers care less about the price if they are getting the best customer experience? As a result, companies are adopting a customer-centric approach to find out what customers like and what they don’t. This has made modern buyers highly demanding.   Buyers today expect to have multiple touchpoints with...
What Is a Customer Satisfaction Score and How to Measure It

What Is a Customer Satisfaction Score and How to Measure It

Bill Gates, the wealthiest business tycoon, said, “Your most unhappy customers are your biggest source of learning”. Bill might be running one of the biggest companies that the world has ever seen; however, he too has to deal with unsatisfied and complaining customers.  According to a study conducted by Walker, customer experience will become the...
Brand Awareness Surveys: Definition, Survey Questions & Examples

Brand Awareness Surveys: Definition, Survey Questions & Examples

Every beverage company wants to be the next Coca-Cola. Every search engine wants to be Google. Every online marketplace wants to be Amazon (sorry eBay!). In today’s competitive market, where some brands sell like crazy and others find it difficult to survive even for a couple of days, how do you measure the success of...
The Ultimate Conversational Marketing Guide

The Ultimate Conversational Marketing Guide

Wouldn’t it be great if all your favorite brands could be at your beck and call? Wouldn’t you love to get your woes sorted and queries answered in real-time? Thanks to the wonder that Digital Marketing is, all of this is now possible. Brands are taking an increasing interest and making efforts to enhance the...
A Step-by-step Guide to Provide Exceptional Customer Support

A Step-by-step Guide to Provide Exceptional Customer Support

Everyone says that customer support used to be easy. Now, note the past tense in that. For an 18th century blacksmith, the questions and concerns from customers were pretty simple. Solutions came easily too. At least it was obvious that customers would simply walk to the store whenever they needed support.  And then came the...
Customer Service Recovery Guide: Steps to Make It Right

Customer Service Recovery Guide: Steps to Make It Right

Every single company in the world wishes to offer delightful customer service.  But, a lot of companies don’t have a plan in place when things go wrong during the customer service process. Let’s take an example. In 2017 a shocking incident came to light when it was reported that a 69-year-old Kentucky doctor, David Dao,...
How to Use Real Time Feedback Survey for Business Growth & Development

How to Use Real Time Feedback Survey for Business Growth & Development

Immediately after an Uber ride, you are asked a heartfelt question, “ How was your recent trip with (the driver’s name)? After providing a star rating, you are asked to “Give a compliment?” Giving feedback at that time can feel like a task sometimes, especially when you are in a hurry to start/end your day....
Top 7 Ways to Build Long-Lasting Customer Relationships

Top 7 Ways to Build Long-Lasting Customer Relationships

With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. They know that once established, success is guaranteed. With strong customer relationships in place, a business gets to: Increase customer base Boost sales Improve business potential But for a brand to reach that level, earning...