Survey & Questionnaires Blogs

Employee engagement may be a tough nut to crack, but it is definitely going to be worth your while. When you measure employee engagement, you not only identify ways to reduce attrition but also keep your profitability intact.  Before we move further, ask yourself the following questions: Are your employees only there for the paycheck?...

After all the hard work, money, and time; you finally packed up your long-awaited event, and it was probably the best moment of your life but was it the same for your audience or attendees? You might believe that your event met your expectations, and everything had gone as you had hoped, but what’s more...

Let’s assume you’ve got the perfect product; you’ve thought about a well-funded marketing campaign. However, your campaign proves to be unsuccessful after the launch, because it doesn’t resonate with your target audience. It’s a pretty scary thought, isn’t it? To avoid scenarios like these, companies spend a fortune conducting market research and focus groups. Like...

Customer retention, customer loyalty, customer engagement, phew, these words are all I read about these days. One thing that tends to link all these factors together is Net Promoter Score or NPS. Ask any customer support expert, and they’ll go on about how good NPS is and how companies are adopting it and using it...

A scored survey is a poll in which you assign specific points to each response given by respondents. A value is assigned to each response and different messages are set for the range of scores. Scored surveys are similar to personality quizzes in nature and are helpful when you want to assess a person’s knowledge...

How do you figure out what your customer wants? How do you anticipate their evolving needs? Well, one of the best tools to figure out that is sitting right in your hands! Social media has quickly grown up to become the best tool to gain a clearer picture of what consumers want. It allows you...

We spend a lot of time at our workplace, hence, working in a place that provides a cordial atmosphere is something we all desire. Today, professionals are attracted not only towards big salaries, medical insurances, job titles, or team building but also in the environment the company provides. A poor work environment could bring adverse...

I came across a quote on the internet the other day, and it struck a chord. It said, “The customer’s perception is your reality”. We present a brand image to our customers of who we are, but in the end, the reality is what the customer views it to be. Companies have realized the importance...

English is the global language of business, travel, and pleasure. Yet English is only spoken by 20% of the world’s population. That’s roughly around 1.5 billion people out of which only 360 million are native English speakers. Putting that into context, native English speakers are less than 5% out of the global population of 7...

Surveys are the most convenient and the best way to collect feedback about a product or service. However, while it may seem easy to get respondents to take the survey, it is not so in reality. About 75% of online surveys fail to get their minimum anticipated response rate. As an online surveyor, you may...